We caught up with the brilliant and insightful Jarvy Sanchez a few weeks ago and have shared our conversation below.

Hi Jarvy , thanks for joining us today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?

Our scaling journey wasn’t overnight magic but built on the foundation of client trust. When we first started, we focused intensely on quality, products, and ethical practices with our initial clients. This investment paid dividends as these satisfied clients became our most powerful growth engine through their referrals. Each successful project multiplied our opportunities organically.

The real challenge emerged as our team grew. With more developers came the complexity of maintaining consistent quality, communication, and timely deliveries across all projects. Creating robust processes that preserved our initial standards while accommodating growth became our critical focus. We implemented structured quality assurance protocols, communication frameworks, and delivery tracking systems to maintain our reputation.

What’s particularly interesting about our journey is that these challenges never truly disappeared—they evolved. As we continue to grow, we constantly refine our processes, recognizing that scaling isn’t a destination but an ongoing commitment to quality and ethics while managing increased complexity. Every new phase brings fresh challenges that require thoughtful adaptation of our systems without compromising what made clients recommend us in the first place.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m the co-founder of Leanware.co, a Latin American software development company with a laser focus on quality, craftsmanship, and work ethics. We started in February 2020 in Colombia when my co-founder and I saw an opportunity to create a different kind of development partner – one that truly prioritizes quality and transparency above all else.

Leanware specializes in creating world-class digital products for startups and businesses around the world. Our core services include Web & Mobile App Development, Data Engineering Solutions, UX & UI Design, and Gen AI Integration & Consulting. We transform ideas into intuitive, high-performing applications that drive user engagement and business growth, while implementing scalable data pipelines that ensure reliability, quality, and analytics to drive growth.

What sets Leanware apart is our commitment to treating clients as true partners, not just customers. Unlike many software development companies, we adapt to your unique methodology and can change direction quickly when needed. Our Latin American location allows us to deliver cost-effective yet high-quality services, providing at least 30% savings compared to US-based teams without compromising quality. Our team’s schedule perfectly aligns with all U.S. time zones, ensuring smooth and rapid communication.

I’m particularly proud of the measurable impact we’ve had on our clients’ businesses. One client generated nearly two million dollars in revenue directly attributed to the enhanced user experience we provided. We’ve successfully completed over 30 projects for more than 20 clients across 15+ industries, maintaining an impressive average review rating of 5.0 and average client relationships exceeding 2 years.

Since our founding, we’ve grown to a team of around 50 professionals, all based in Colombia. Our company culture centers around four pivotal pillars: work ethics, transparency, quality, and work/life balance for our valued employees. Our AI-enhanced developers leverage a proprietary framework that delivers high-quality outcomes that outpace traditional teams, with automated testing at the core of our workflows guaranteeing superior deliverables every time.

Looking ahead, our vision is to continue empowering digital disruptors around the world by providing them with the technological foundation they need to succeed. If you’re seeking a partner who values honesty, quality, and building lasting relationships – and who can help transform your ideas into exceptional digital experiences – I’d love to show you how Leanware can become an integral part of your success story.

How’d you meet your business partner?

I met my co-founder Carlos Martinez while working at an IIoT (Industrial Internet of Things) platform development company. Carlos was my boss and we immediately connected through our shared values around software craftsmanship and ethical business practices. We both believed that technology should adapt to people, not the other way around.

As we collaborated on complex projects, we discovered our complementary skills and aligned vision for how software development should be done – with transparency, quality, and a human-centered approach. We often discussed how we would run a company if given the chance, focusing on building long-term relationships rather than quick transactions.

In early 2020, just before the pandemic hit, we took the leap and founded Leanware together in Colombia. Though we started small with just the two of us as developers, we had a clear vision of creating a different kind of software development partner. When the pandemic forced us to pivot from our initial projects, we found that our methodologies and approach resonated perfectly with US and Canadian clients. What began as a necessary pivot became our defining path forward, and we’ve never looked back as we’ve grown to a team of around 50 professionals committed to our shared vision.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Our reputation in the market has been built on four fundamental pillars that guide everything we do: work ethics, transparency, quality, and maintaining a healthy work/life balance for our team.

From the beginning, Carlos and I made a conscious decision to prioritize quality over quantity. We’ve always been honest about what we can and cannot do, even when it means turning down opportunities that aren’t the right fit. This transparency has been crucial in building trust with clients who often come to us after disappointing experiences with other providers.

Our commitment to delivering world-class applications is reflected in our rigorous development processes. We implement senior leadership oversight and automated testing in all our workflows, leading to superior deliverables every time. Our proprietary AI integration framework has enabled over 40% productivity gains while maintaining the highest quality standards.

Perhaps most importantly, we view our clients’ success as inseparable from our own. Rather than seeing projects as transactions, we build true partnerships. This approach has resulted in an impressive average client relationship exceeding 2 years and a perfect 5.0 review rating. The testimonials we’ve received from clients who have generated significant revenue from our solutions speak volumes about the value we deliver.

This reputation for reliability and excellence has spread primarily through word-of-mouth, which we consider the strongest testament to our work and the foundation of our continued growth in the competitive software development market.

Contact Info:

• Website: https://www.leanware.co/
• Linkedin: https://www.linkedin.com/company/leanware-io