We recently connected with Jarrid Williams and have shared our conversation below.

Jarrid, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission is to redistribute wealth back in the hands that never received reparations. For years my melanated people have been ostracized, exploited, and capitalized on for the benefit of major corporations. I created a platform where majority of small minority owned business owners will receive majority of profit sold on my website. I want to highlight their stories and share with the world. I want influence my people to create generational wealth so that the last shall be first and the first shall be last.

Jarrid, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am from New Orleans Louisiana. Impacted by Hurricane Katrina my family and I were forced to move to Atlanta. I never knew the importance of financial liberation until i graduated college and realized that as a first generation high school/college graduate I would have to pay back 62K worth of student loans back to my university while only making 42K a year. Fast forward to Feb 7, 2020 I lost my father and my whole life and mindset shifted. I must become financially free and help my people do the same. This is when I cultivated my idea to create DADROP (subscribe to my youtube channel for the full story). I wanted to create something that shifts the way consumers shop for the rest of their lives. I want to unify people in the age of division. I want to empower us to work together and not get caught up in what the media programs us to think or do. I just want to live in peace and not be a statistic.

Is there a particular goal or mission driving your creative journey?

Yes the goal is to provide reparations for the people that struggled for years. I want to empower the people to take control of their own lives and their own financial freedom. What drives me is the oppression and micro-aggressive experiences that I face everyday as a melanated man. What drives me in my creative journey is to be the change that I want to see. What drives me are the names of the individuals who were victimize by the system for just simply existing. What drives me is DaMelanated Chapel and its importance to the My Melanated People.

What’s the most rewarding aspect of being a creative in your experience?

Creative Art for me helps me express myself and the things that I as well as the people who look like me experience on a daily basis. Honestly the hardest thing about life right now is maneuvering in spaces that were not meant for people who look like me. What rewarding that my artworks tells the stories that needs no explanation. If a picture is work 1000 words then mine speaks 10 million.

Contact Info:

• Instagram: https://www.instagram.com/dadropinc/?hl=el
• Linkedin: https://www.linkedin.com/in/jarrid-williams-b8717b124/
• Youtube: https://www.youtube.com/channel/UChrQC_NJlYsNPDH-IfIEizQ