We’re excited to introduce you to the always interesting and insightful Jarell Rochelle. We hope you’ll enjoy our conversation with Jarell below.

Jarell, looking forward to hearing all of your stories today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

One of the most meaningful projects I’ve ever worked on was a lecture/performance at Evelyn Meador Public Library (the best public library staff ever!) in Seabrook, Texas, through my company, Xpress VIBE. It was powerful. I started by sharing my story, you know, where I’m from—the southwest side of Alief, Texas (and proud of it!) – my street dance background, my theatrical performances, my scholarly research, etc.

So, I’m up there, sharing with these young men and women, and I throw up “the dub” – fingers crossed like the infamous West Coast gang sign. Then, something amazing happened. Two young black men in the audience stood up, threw their hands up, and shouted, “DUBS UP!” The two men (who cannot be named due to legalities) were part of a special program that worked toward rehabilitating troubled black youth so that they could get their life back on track: get GEDs – apply to colleges, good works like that. The two teenage young men were a part of this group, and they just so happened to be taking a field trip that day to the public library to hear me share my story…

In that moment of call and response, we were connected. They, too, were from the S.W. side of Alief. I saw Alief in them, and they saw Alief through me. We inner-stood, you know? It was this instant connection, a calling card for the hood and its capeless heroes. Here I was, a black male dancer, and they respected just that. And I respected them because they were invested in changing their lives for the better and were doing the work needed to be successful.

After I wrapped up my performance, these guys came up to me, full of excitement. They told me they were dancers too and asked if they could show me their talent show dance to New Edition’s “If It Isn’t Love.” And let me tell you, they put their ENTIRE hearts into it. They were convinced that what they were doing was what felt best for them to express and find joy. Young black men – traumatized lives, worst of being trapped in the system – found JOY in front of me, through dance, from Alief, unashamed? What an honor to witness this rare scene playing out in front of me.

It was like watching their SOULS dance, you know? Growing up, black men expressing themselves through dance was cool, but there were always those tropes and stereotypes, like “dance but don’t dance too much or people will think…you know?” Yet, seeing these young black males express themselves through art hit me hard.

I cried. Wept even.

I saw its power; I saw how much JOY it brought them, the confidence it gave them. The TEAMWORK. It was palpable in the room. Smiles everywhere. My pain crept up – why don’t I see this more often? After all, where we are from, “that ain’t gangsta.”

And they would be right. Joy isn’t gangsta – it’s healthy.

And that’s the problem.

A ton of trauma, a ton of emotions with nowhere to release them.

It made me realize that if we had more spaces for black males to express themselves – maybe they wouldn’t be where they were. Maybe the anger would have a place to be that was constructive. Yet, I also consider God’s design as well, where they ‘were’ led them to dance; for joy. Whatever the case is, I’m glad this art found them, and they were encouraged to continue onward by someone doing the thing!

The second project that stands out for me is my performance on PBS’s Blackademics. It’s a dream for any scholar who wants to share their story and craft with the academic world for teaching purposes. I remember preparing for it, the excitement and the nerves all rolled into one. It wasn’t just about the performance; it was about representing where I come from and the stories that shaped me – to ultimately help shape others. Blackademics integrating our video sessions into public schools across the United States with an engaging curriculum – blew my mind. I always knew the messaging was powerful, but seeing it reach students like that hit differently this time. Representation matters. I just think – what if this video reaches a kid in NYC who then says- I can be a scholar – a street dancer – be myself, and have a family too! Thats LIT to me.

When I got on that stage, I felt this immense responsibility, you know? To be a voice for those who look like me, who think like me, who have walked similar paths, and who have taken the road less traveled. Performing there wasn’t just about showcasing my dance; it was about making a statement: Hip Hop culture and Xpression are HERE and taking up space in higher education, whether it is liked or not…respectfully (smiles…and jokes)

The first step our ancestors took was getting us through the doors. The next step is to not have “to play” a role for survival, but to show up as the fullest expression of who we are and the extension of OUR culture. No more diet versions, no Splenda – just the full version of who we are. To no longer have to choose between my culture, my blackness, or my artistry to be seen as professional or deserving of a position. Where is the equity in that?

I answer this question in how I choose to live BODLY as a performer & professor – how I present my fashion in academic spaces/conferences and how I speak in my preferred tongues (ebonics) in the classroom and in staff meetings. All of these intentional choices lead back to preserving my authentic self so I can be a door opener for others and their chosen Xpression (WHATEVER that may be.) I know the greater implication of the project is to spread awareness, and my message is clear: authenticity is POWER.

Jarell, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

For those who I have yet to meet – my name is Jarell Howard IV Rochelle, and I’m a movement artist, speaking artist, educator, and performer dedicated to the transformative power of authentic Xpression through hip-hop – street dance, and multidisciplinary art forms. Growing up in the vibrant and diverse community of Alief, Texas, I was immersed in a rich cultural tapestry that shaped my artistic journey and fueled my passion for dance and storytelling.

I got into this industry through a blend of personal experiences and professional opportunities that allowed me to merge my love for hip-hop with my desire to inspire and educate others. My career took off with credits on platforms like Fox’s ‘So You Think You Can Dance,’ PBS’s ‘Blackademics,’ and TEDx, where I shared not just my dance moves but the narratives that drive them; deep interpersonal stories filled with expression. These appearances allowed me to showcase the deep connection between dance and the primary emotions we all experience. Though I am known for my platformed work, don’t get it twisted, I found my come-up was in the street dance community and have a DEEP love for it- battling, ciphering, and learning from the greatest minds of this century as it pertains to the rich street dance tapestry and Legacy – Mr. Wiggles, Storyboard P, Big Mijo, Xcorcist, Slim Boogie, Eyex, Greentek, Jun “Pressplay” Embers & 747 – to name a few inspirations, mentors, and competitors.

At the core of my work is my teaching pedagogy, Xpress VIBE, where we provide performances, workshops, and educational programs that emphasize the power of self-expression through hip-hop culture and street dance styles. Our services are designed to address the need for creative outlets in communities, particularly for young people of color and/or any marginalized audiences who often find their voices stifled or overlooked. We aim to create spaces where individuals can explore and express their emotions through dance, storytelling, and other art forms. Currently- I employ my teaching pedagogy in my courses at Salem State University as a newly appointed associate professor of dance in the Music & Dance Department at Salem State tasked with revitalizing and re-imagining the Hip Hop Concentration and what the focused major constitutes – street dance is a HUGE piece in the academic landscaping puzzle.

Furthermore, I’m excited to announce that in Fall 2025, I’ll be teaching a course for first-year students. We’ll explore my research on Paul Ekman’s Five Primary Emotions and learn how to navigate them through street dance, all within the context of being a first-year student on campus. The idea of teaching this content moves me deeply because I wish I had a professor like myself (in undergrad) to relate to, someone who truly understands and values my experiences. AND – I have had amazing professors who were a major blessing in my life despite these differences, BUT AGAIN – it just hits a lil different when you look over and “you know” – “they know” type stuff. A professor who acknowledges and embraces my ethnicity/emotions, encouraging students to be unapologetically themselves without conforming to cultural assimilation. Since I did not have that experience, the next best thing was to become that person (professor) for others.

One idea I would love to leave my audience with whether potential clients, followers, or fans is to know – you are not alone. My work is deeply rooted in the ethos of the primary emotions – joy, sadness, anger, fear, and surprise – because they are universal and connect us all. Regardless of how we may feel about concerning a lot of issues…

We. ALL. feel.

and that’s just the point of my work. To help people accept that and to see others through that lens.

Through my artistry, I strive to create experiences that are not only visually captivating but also emotionally resonant. My goal is to inspire others to embrace their authentic selves and to use their creative talents to make a positive impact in their own lives and their communities.

In essence, my brand is about more than just dance; it’s about liberation; finding freedom in this thing we call the Matrix. Whether I’m teaching a class, performing on stage, or leading a workshop, I bring my whole LIFE to the table and encourage others to do the same. Together, we can create a world where everyone has the freedom to express their true selves. If you need work with how to be you; I advise you to reach out because I can help you find POWER through autonomy. YOUR story is waiting to be HEARD and FELT!

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding aspect of being an artist and a creative is the profound sense of purpose that drives everything I do. At the core of my work is a hardcore message that radiates through every project, every performance, and every interaction; GOD – CHIRST – THE KING. This message is not just about me; it’s about pointing beyond myself to something greater.

You see, I create to point beyond my creation. To witness beauty is to see God in the ordinary, and I have the incredible privilege of doing that as my career. Every. Single. Day. Dance – Speaking – Storytelling – Acting – it’s all the same; to glorify our Father.

I get to create, to see, to envision, and to witness. This process is not just about producing art; it’s about revealing the divine life in the seemingly mundane. Nothing is mundane about living or being alive- NOTHING. It’s about showing God THROUGH my work, and there’s something incredibly fulfilling about that, it goes deeper than a title, occupation, position, or status. While admittedly desirable, those tokens aren’t what I am after ultimately. I have been in so many spaces where my position has been stripped- where I have had it all and lost it all and am now realizing that if that is the end game (the shiny things) then I missed the point of art. They (shiny things) can be a part of the process but never the fuel that drives purpose; it’s too weak of a motivator because when I get them…Then what?! All smoke and mirrors as King Solomon boldly declares.

Every time I step onto a stage, teach a class, or engage in a creative project, I feel blessed because what I do is directly aligned with my purpose and who I am. It isn’t fake life – No – I didn’t it (the project or gig) for the money -No – I didn’t do it for the clout – I believe in the gift of art that has been given to me. See, I am a believer in Yeshua (Jesus Christ,) and my faith is the foundation of everything I create. Not only do I make work that reflects the image of that reality, but in tandem create environments that echo those same values. I’m afforded the opportunity to shape culture in a way that repurposes and reflects the values of the Kingdom of God; yet, I have found understanding from experience – I do not have to do the work in a “preachy way.” I have compassion because I know what that feels like- to be looked down on- judged simply for having an opinion – that’s WAK – and I avoid that at all costs, straight up.

I know that is why people align with the movements I create, you can feel the energy of (God’s) love flowing through it.

In essence, my work is a form of ministry. It’s a way to touch the hearts of the broken, to inspire change, and to spread a message of hope and love. The most rewarding part is knowing that through my art, I can make a difference. I can create a space where others can see the beauty in the ordinary, where they can witness the divine through the movements, the stories, and the emotions we express.

Ultimately, being an artist allows me to live out my purpose every day. It’s a calling that goes beyond the self, aiming to reveal a greater truth and a deeper beauty. It’s this alignment with my core beliefs and values that makes my journey as an artist incredibly rewarding and profoundly meaningful.

Is there mission driving your creative journey?

When I was in my 20s, my goals were deeply rooted in a desire to be visibly seen and recognized, almost as if achieving success in performance could fill a void in my heart. I believed that external validation would bring me the fulfillment I sought. But as I matured and began a journey of healing, I realized that a lot of my drive was fueled by unresolved issues. Therapy – dancing- time away from the scene has helped me understand myself better, and as I started leveling up, focusing on my family, and nurturing my internal happiness. When you do stuff like that, focus on yourself, mind yo business and drink water- every day, your perspective shifts…your skin glows different – it hit a LIL DIFFERENT (lesson of the day because I keep repeating it ha)

Today, my goals have evolved. While I still have aspirations, like battling at Fusion Concept overseas, Performing a solo freestyle piece at Jacobs Pillow, or winning the Flavor of the Year popping competition in California, these goals are no longer about proving myself as an artist. Instead, they stem from a place of joy and passion and the deep desire to share and connect. It’s more like, “Wouldn’t it be cool to achieve these things?” But if all I ever have is what I’m building through community projects (Xpress VIBE,) teaching and the meaningful work I do, I am content.

My mission now is about creating and contributing in ways that are fulfilling and impactful. Projects like working in prisons for reform, engaging with youth, and teaching bring me a deep sense of purpose. They allow me to pour into others, to inspire, and to build up communities. This shift from seeking external validation to fostering genuine connections and growth is what drives me today – How we can make heaven on earth when we are committed to the amount of self-sacrifice it will take to achieve it.

It’s a beautiful thing to realize that true fulfillment comes from within and from the positive/spiritual impact I can have on others. My creative journey is now guided by this deeper understanding and a mission to create environments that reflect my values and faith. Whether it’s through dance, teaching, or community projects, I strive to show God’s love and beauty in all that I do.

In essence, my journey has transformed from a quest for external recognition to a commitment to making a difference. This mission of authentic expression and community building is what keeps me inspired and passionate about my work every single day.

Contact Info:

• Instagram: @Jarellrochelle
• Facebook: jarell.rochelle
• Linkedin: @Jarellrochelle
• Twitter: @jarellrochelle
• Youtube: @jarellrochelle