We were lucky to catch up with Janine Lee recently and have shared our conversation below.
Hi Janine , thanks for joining us today. What did your parents do right and how has that impacted you in your life and career?
Everything. My parents ignited my passion for travel at a young age, exposing me to international trips to Mexico, Canada, and China before I turned 18. My college graduation trip to Japan and Hong Kong truly solidified this love. Memorable experiences shaped my worldview, like our ultimate safari in Kenya and Tanzania, and journeys across six continents (Antarctica, we’re coming for you!). Without their early influence, I wouldn’t have discovered my love for exploration. This passion has directly fueled my career as a content creator, allowing me to share incredible stories and photos on my Jetsetjanine Instagram and blog.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
As a content creator, my mission is to craft compelling visual stories that drive engagement and inspire action. I solve my clients’ marketing challenges by creating authentic content that resonates with their target audience. Leveraging my extensive travel experience—over 100 countries and 100+ Michelin-starred meals—I bring a unique perspective to storytelling, highlighting the art of living fully and appreciating life’s diverse experiences. This expertise allows me to elevate brands and set them apart. I’m particularly passionate about empowering small businesses with limited marketing budgets, helping them expand their reach and thrive. On my Instagram and blog, I share bucket-list experiences in food, travel, and beyond, aiming to inspire my audience to unlock their full potential and embrace a ‘work hard, play hard’ philosophy.
Any insights you can share with us about how you built up your social media presence?
My #1 Tip is that your social media content needs to be engaging and connect with your audience. My Instagram began as a personal travel diary, focused solely on the experiences I wanted to capture. As my audience grew, I understood the power of engaging content, particularly reels. Research taught me that viewers seek value: inspiration, connection, entertainment, education, or a call to action. I shifted my focus from personal snapshots to creating content that genuinely benefits my audience. My advice? Identify your expertise and craft compelling stories that resonate. Embrace your authentic voice, and remember that building an audience requires consistent experimentation. Don’t give up – persistence is key to discovering what truly connects!
Can you tell us about a time you’ve had to pivot?
My Instagram started as a travel-only platform, but I felt like I was holding back. I had a deep love for food, and the pressure to stick to a single niche was frustrating. Two years ago, I decided to take a chance and incorporate food content. It was a game-changer. I discovered that food resonated with a wider audience and lowered the barrier to entry compared to travel. Embracing both passions, instead of choosing, proved to be the key to my Instagram’s growth. This was the pivot I needed to expand my audience base!
Contact Info:
- Website: https://www.jetsetjanine.com
- Instagram: https://www.instagram.com/jetsetjanine
- Facebook: https://www.facebook.com/jetsetjanine
- Youtube: https://www.youtube.com/jetsetjanine
- Soundcloud: www.jetsetjanine.com
Image Credits
Jolandi Photography (sand dune photo)