We were lucky to catch up with JaNelle Alexander recently and have shared our conversation below.
Alright, JaNelle thanks for taking the time to share your stories and insights with us today. Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?
My parents are very supportive in all aspects of my life. They did a lot of things right but what sticks out to me the most is the way they poured into our dreams. My brother’s and I have always had big dreams and no matter how far across the country our dreams may have taken us, our parents made sure that we were set up for success.
JaNelle, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am an automotive enthusiast that developed a love for cars at a young age. My father owned an automotive shop where I watched him customize cars and turn them into beautiful works of art. I became intrigued with the personalization of vehicles and enjoyed watching others transform their cars into a unique look that told a story. Eventually that led to me starting Alexander Motorsports where I sell automotive accessories to help people style & personalize their car. With the accessories, there is something for everyone. The one who loves to detail their car and keep it clean inside and out. The one that loves to add some style to their keyring. The one who keeps their car smelling fresh with the best air fresheners. The one that wants to drive hands free in style. And the one who likes to keep their car tidy. I also love to Vlog about unique cars on my YouTube segment Hot Mods. All things automotive is a huge passion of mine that I love sharing with others.
Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?
I have an Ecommerce store that initially started with dropshipping. It was very convenient because I did not have to house inventory. The pro to that however, was not being able to quality check my products before they were in the customer’s hands. In addition, the packaging was not the most appealing. I then stopped dropshipping and started keeping inventory in house. The pro to that is I get to repackage my products as well as quality check the items before they are sent out. The con of course is having to keep track of inventory and not having much storage space for the products.
How’d you build such a strong reputation within your market?
Attending car events all over the state helped bring awareness to the brand. I was able to meet fellow car enthusiasts and connect through our love for all things automotive.
Contact Info:
- Website: https://alexandermotorsports.us/
- Instagram: https://www.instagram.com/alexandermotorsports/
- Facebook: https://www.facebook.com/AlexanderMotorsports.us
- Youtube: https://www.youtube.com/channel/UCI5P-PXjEE5ntagdpRakLcA