We caught up with the brilliant and insightful Janay Brown a few weeks ago and have shared our conversation below.

Janay, looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

My story began as a child I always had an interest in music but I was never sure of where I would fit in as far as how I wanted to be involved or on the scene. i ventured out between audio prodution and even writing music but it didnt fit. so took a break to think and focus . Then one day I walked into guitar center to inquire about some instruments and came across the dj controller , as I began to play around with the controller I felt my brain instantly gravitate to the controls and lights on the board. Immediately I was inspired to learn more. A few days later I purchased my own controller and began to excel. Purchasing music and just mixing in my on home space for fun. Friends and family always told me how good I was and howI should be Djaying for other people. So I took their advice and began to get my Llc , paid for a logo and found out how to advertise which helped me helped me get booked for my first event And it was a wedding . Ever since then I’ve been Djaying my heart away at every event staying steady to learn and grow in my craft I djayed my way into the spot I’m in now with Rdb exclusive.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a local female Dj from Jacksonville Florida . I’ve been Djaying for 5 years now and currently the Dj for RDB exclusive which is one of the hottest fashion shows in Florida. Im also a brand ambassador for Yesdnilco and I have my own brand walking empire. I provide an amazing experience at every event I attend to Dj. I stand apart by being one of those disc jockeys that’ actually reads the room providing all types of musical genres not just sticking to one . I’m proud of my growth and endurance. I learn from every event I attend what’s new what’s hot and what people like to hear no matter what state I’m in.

We’d love to hear the story of how you built up your social media audience?

Everything is accomplished by strategy. Social media has a method to the madness . Staying determined, hashtags and constant commenting and sharing post help with social media growth.

What’s been the most effective strategy for growing your clientele?

The best strategy to grow your clients would be advertisement . The more you share and promote the more people began to inquire and gain interest in you .

Contact Info:

• Instagram: Shynethadj
• Facebook: Sunshynethadj