We recently connected with Jamie Schmidt Beitel and have shared our conversation below.
Jamie , appreciate you joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
This was literally one of the most difficult aspects of this journey. When my business partner, Jessica, and I decided that we wanted to take on this venture, we struggled with a name for weeks, maybe even months. Once we thought we had it figured out, Jessica called me one morning and said, “what about Bravo Tango Property Group?” That’s it! I loved it. Well, as most women do, after a few days, I started questioning myself and the name.
I then called in to another friend for advice. I went over my thought process and where my head was. She gave the best advice! She said that any big decisions like this, you need to make in 15 minutes. Period. If not, you’ll go back and forth all day, every day, and that isn’t productive or feasible. She was right.
Now, why Bravo Tango? Well, Jessica and I ended up in New Bern, NC the same year, 2017. Her husband was a CWO in the Marines, and my husband was enlisted at the time. With her husband now retired, and mine putting in his last few years, we wanted to pay homage to what brought us together and to this charming town in the south. With a little help from the phonetic alphabet, and the first letters of each of our last names, Bravo Tango was born.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Hi! My name is Jamie! I was born in Montana, but like all people who have landed foot in Texas for any length of time, I consider myself a Texan (my husband still thinks otherwise). I lived in Texas for the vast majority of my life and met my first (and current) husband while living in Austin. He is active-duty military, which landed us in this beautiful state of North Carolina.
After arrival to North Carolina, I started working for the Department of Social Services as a Foster Care Social Worker. That only lasted a little under two years, as opposed to my seven years at CPS in Texas. I was so unhappy with my job that I thought Graduate school would be the answer. So, naturally, I received my master’s in emergency management and Homeland Security. Surely, I’d get a job in a state that is no stranger to natural or manmade disasters, right?!? To my surprise also, this was not the case. I didn’t know the right people to get a job in this field. I was a woman with tattoos, in the bible belt, drowning in the “good ‘ole boy” system.
I was so desperate to get out of DSS. I applied to a county job that was 98 miles away from my home….98 miles! This job was as an urban planner. The good news, I landed the job due to my GIS experience that was gained during my master’s program. The bad news? It was 98 miles one way! I didn’t care – I took this job and stayed there for almost two years. I loved working in Johnston County. It was amazing, the people were amazing, it really was incredible aside from the drive. I did end up leaving this position because I got pregnant with our first, and so far, only child, Gentry. I knew that if my husband was deployed and couldn’t take our son to daycare close to home, having him in the car for three hours a day wasn’t fair to a small newborn, so I left my job for one closer to home.
The job close to home was also a county planner, but it was awful. I have never worked for a worse group of people, truly and honestly. I only stayed there for five months; the stress, terrible bosses (because I can’t call them leaders) mixed with being a “geriatric, high-risk pregnancy” was a hard no for me. Naturally, my next move was real estate. While still working, I took real estate classes on the weekend. At this time, I had a newborn, and it seemed like every daily function took an act of Congress, but I passed! My first year of real estate didn’t start until I joined a team that I enjoyed with Keller Williams. I sold 26 homes in my first year, while most people sell six. I was so glad that I finally had a job where I could meet amazing people, network, help other military couples move and not feel taken advantage of, and also have the flexibility to be a mom. I didn’t actually realize how well I was doing at the time. I recall April 1, 2022, I received an email that said, “Congrats on being in the Top 20%.” Naturally, I told the sender of that email that this was a super cruel April Fool’s joke. To my surprise, it wasn’t a joke, just awful timing on their part. In the last two years, I have continued to not only grow my business but my name, my friendships, and my goals.
I’ve started a team, and I have an amazing partner who went all in with me. We are both military spouses whose husbands have or will have served 20+ years in the Marine Corps. We are both mothers, passionate, caring, and really pour into those that we work with and for. Our goal is to be the realtor you didn’t know existed; you didn’t know you needed. If you need a drink because you’ve had a rough day? We are there. Do you need help packing and moving? We’ve got you! Do you need lawn care?!? We know a guy. Speed dating hype-girl?! We are it! We aren’t just here for a transaction; we are here for as long as you’ll have us.
I can say that we are so proud of the clients that we have been able to work with. What sets us apart from the crowd is the level of customer service. We will happily do almost anything for you, as long as it is legal! We’ve cleaned houses for days, cleaned out a son’s deceased parents house because he didn’t have the mental capacity to go through their belongings, mowed lawns, check on your house while you’re out of town, communicate every step of the way, be a shoulder to cry on, provide wine, or tequila, whatever you need. Truly. On top of this, we want our product and image to be spectacular. From photos, to marketing, to listing presentations, open houses, you name it. We want to stand above the rest and be remembered for the positive changes we have made and the people we have helped along the way.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
While we are still working on this, I think it is the level of service that I’m able to provide; that we are able to provide. We do this so willingly.
You first have to be given the opportunity to work with someone, or find that opportunity. For me, I started out on a team so I was able to have a few clients sent my way from the teams resources. After that, the level of customer service and communication was on me. The goal is to be so amazing that anyone who doesn’t work with you is truly going to have a lesser experience than your clients. I mean this with the utmost respect. We just want to be THAT much better, yet we still have a very long way to go.
Once you’re able to provide a high level of service, have some happy past clients that become your raving fans, you can build an incredible business.
Can you tell us the story behind how you met your business partner?
Myself and my business partner Jessica Tuck started Bravo Tango Property Group. We both were on a team that we had outgrown, and we didn’t get the value that the team had once provided. Jessica left after about six months on the team, and I left just a few months behind her. This was a huge decision for me because the security of having a team back me up was definitely a comfort.
While we initially hadn’t ever discussed joining forces, Jessica and I knew that we needed the support of each other. Another person to have go on a listing appointment with us, another person to show a home, another person to be a resource if one of us was busy, etc.
We met one day for lunch, and I casually mentioned to her that if she ever wanted to join forces, I was game! We met a few weeks later to discuss expectations, and then we hit the ground running! The name of our property group pays homage to our military roots. Jessica’s husband served 25 years, while my husband is currently in year 17. We struggled SO much to come up with a name that we both liked until Jessica had an epiphany one night. Let’s use the phonetic alphabet to honor the military roots that brought us to New Bern and the first letters of our last names. B (Bravo) for Beitel and T (Tango) for Tuck. Thus, BTPG was born.
We help people buy and sell properties in Eastern North Carolina. We hold a special spot in our heart for our fellow military families, but we truly love to help everyone. We aren’t just a real estate group. We are friends; our clients become family, we truly help out however we can. We give back, volunteer, go above and beyond, and continue the relationship with our clients long after the transaction is finished so we want to make sure you love us. Having a terrible realtor when we moved here, I wanted to make sure no one else ever felt unheard in their real estate journey. Like I’ve said before, you name it, we are here for you, whatever you need…as long as it’s legal, of course.
Contact Info:
- Website: www.bravotangopg.com
- Instagram: www.instagram.com/jm3lynn
- Facebook: www.facebook.com/jamie.l.schmidt
- Linkedin: https://www.linkedin.com/in/jamie-schmidt-beitel/
Image Credits
Lauren Rose Photography