We recently connected with Jamie King and have shared our conversation below.

Jamie , looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

A lot of success stories look like they were made overnight… but I built a multi million dollar business only after years of failure and trying the wrong business models that didn’t work for me, or my family.

We I started my online business in 2014, I thought being a health and fitness coach sounded good on paper because I liked working out and cooking healthy meals for my family. So I spent thousands on certifications only to realize I wasn’t passionate about weight loss and didn’t have a personal connection to the mission, other than I’ve been an athlete my whole life.

Building that business, allowed me to leave my corporate career to stay home with my son, but honestly, I was broke.

It wasn’t until 217 when I had my last baby, and she was diagnosed with infantile scoliosis, that I knew I had to do something more.

I was barely getting by in fitness, but what I didn’t realize was how big my brand had grown in 3 years of posting content and free advice online.

Popped started asking me how I did it, I to run Facebook ads, and how to do social marketing.

That’s when I went all in. I bet the farm and invested my savings into my first team member and a mentor.

I created an online education company that blew up almost overnight. We hit 7 figures in our second year.

Which then turned into an agency.

Building brands and telling stories is what lights me up, not meal prep and pushups.

But more importantly I believe in it, in this modern world everyone needs a brand.

I just secured my 18 year olds first paid brand deal with just over 1,400 followers.

I love helping businesses get more eyes on their mission.

Jamie , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I think my last answer was about this.

But I’ll add that I’m a beauty school drop out with no college degree, that believes in hands on education. I was able to retire my masters educated husband for 6 years to run mb company.

Paths to success look different for everyone.

I was 20 when I had my oldest daughter, a single mom, I have adhd… none of the odds have been in my favor.

Can you tell us about a time you’ve had to pivot?

When the pandemic hit, I reevaluated what success looked like.

I had made it on the biggest stages, in Forbes, business insider, success magazine, had a ranked podcast with hundreds of thousands of downloads, had hundreds of women at my events, consulted for billion dollar corporations, but I was always gone. I was missing my kids growing up.

So I pivoted, I stopped trading time for money, launched more education products, and simplified our offerings as a company.

I simplified my life, and team. Now I only work on referral basis, have multiple streams of passive income, and I just feel fulfilled, like I no longer have anything to prove. My number one priority is being a present mother while also doing fulfilling work, with brands I love.

How did you build your audience on social media?

I’m an old school IG girlie. I really popped off with consistent content, giveaways, and networking in 2019/2020… at one point amassed over 210,000 followers, but they weren’t my people.

I never used bots or paid for followers, but slowly I’ve been removing people and feel way better about the content I put out there to 110,000.

I’ve just recently figured out TikTok and have been going viral lately…. There’s no one way to build a brand, and there’s really no rules. Just throw stuff at the wall to see what sticks.

Contact Info:

• Website: https://Www.theslaycoach.com
• Instagram: https://Www.instagram.com/jamiejoslinking
• Facebook: https://www.facebook.com/share/p/15FoWZsjht/?mibextid=wwXIfr
• Other: https://www.tiktok.com/@theslaycoach?_t=ZT-8uqmQOKcRby&_r=1