We were lucky to catch up with Jamie Janson recently and have shared our conversation below.
Jamie, looking forward to hearing all of your stories today. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
Scaling a business can be an exciting time, but it also comes with its challenges. As I navigated the process of growing my business, I encountered roadblocks, setbacks, and unexpected obstacles. Today, I’d like to discuss some of the difficult parts of scaling a business, as well as some strategies for overcoming these challenges. While it’s not always easy, with careful planning, a strong team, and a willingness to adapt, you can successfully scale your business and achieve your goals.
It all started twelve years ago, I had just met my now husband and had been working for someone for five years prior. My boyfriend encouraged me to quit my job and start a business of my own. At first I was hesitant, but he persisted and asked everyday when I would take the leap.
Eventually, after three months of consistent nagging I decided to quit my job and set up a home office in his condo. My first vendor was someone I had worked with previously, and he believed in me so much he allowed me to sell the cabinet line from my home office (even though that was against the rules). I worked out of the condo for six months but realized I was too easily distracted and would find myself at happy hour far too often.
So, I decided it was time to find an office space. The space was small and it was a co-work space with only enough room for one display and a desk, but I found that collaborating with others made it easier to grow the business. I connected with contractors and photographers and networked with other small businesses and profits that year doubled.
It was at this time I realized I wanted more, and by more I meant a higher end clientele. One day, while walking down Northwood Rd to get coffee, I noticed a 750sf store front for lease and called the number on the window. A week later I signed the lease and got to work on renovating the space. Three months of eating pb&j’s, tears, sweat and manual labor later my vision came to life.
I knew I needed to stay focused and committed to growing my business after committing and investing in a larger space. Getting involved in the community by going to two events per week and starting every morning by visiting job sites with business cards I was able to yet again double profits from the year prior.
Four years later, I doubled my space by leasing next door and knocking the wall down to have an even bigger storefront. Hired in-house employees as well as virtual employees which turned out to be a great investment.
Success came from sacrifice. Sacrificing my time, money, and getting comfortable in uncomfortable situations by putting myself out there in a male dominated industry.
Through hard work, determination, and a supportive community, I was able to scale Curated Kitchen Co. from a home office of a boyfriend’s condo to a successful store front business.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Coming from a low income family, I knew I wanted more for myself. I always looked to do more, I even skipped prom to attend a marketing and business competition. I knew I wanted to make my mark. I say this because I think it’s important for people to know you don’t need to come from success to become successful.
I’m a proud farm wife and mother to 2 dogs and 30 chickens. From working full time while attending design school at night, and upon graduating I went straight into cabinetry. And never looked back. Fast forward to now I own Curated Kitchen Co. a kitchen and bath design studio that specializes in providing high-quality cabinetry and finishes for residential spaces. The company was initially focused on working with homeowners to help them bring their dream kitchen or bathroom to life. However, overtime, Curated Kitchen Co. found that we were increasingly working with contractors and interior designers who recognized our expertise and attention to detail.
At Curated Kitchen Co., we pride ourselves on offering inspiration and a sense of comfort to the clients as they navigate the often-overwhelming process of selecting finishes and designing a space. We understand that every client is unique, and they work closely with each one to carefully curate the perfect finishes to bring their vision to life. Our focus on high-quality craftsmanship and attention to detail is reflected in our cabinetry, which is carefully selected to meet the highest standards of both aesthetics and functionality. Whether the clients are looking for a sleek modern design or a more traditional look, Curated Kitchen Co. has the expertise and resources to deliver exceptional results.
We have created a space for contractors and interior designers to bring the homeowners to help them feel involved and secure in their choices throughout the renovations or new builds. t is our job to be your advocate for a well thought out and designed home. Every good GC needs a good Designer. You want expert(s) on your project, not just 1 chief. This is where a Designer is needed. Build your project tribe accordingly.
Can you tell us about what’s worked well for you in terms of growing your clientele?
It’s a mix, of networking with my community. Attending new business launches, show room open houses, and trying to support as many business within my trade as possible. I find that when you show up for other small business, they show up for you. I enjoy collaborating and the comradery within the design community.
How do you keep in touch with clients and foster brand loyalty?
I use a company called Reminder media. Where I create a personalized magazine to send to my clients. Past and Perspective clients. I also connect and communicate a lot through instagram which seems to be the tool of the trade. And of course, who doesn’t love connecting over happy hours. I tend to become close friends with fellow designers and contractors beyond the workspace. I’m a people person!
Contact Info:
- Website: https://curatedkitchenco.com/
- Instagram: https://www.instagram.com/curatedkitchen.co/