We’re excited to introduce you to the always interesting and insightful Jamie Corcino. We hope you’ll enjoy our conversation with Jamie below.
Jamie, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
(How I started my cake business ) Ever since I was younger I always loved baking, after I graduated high school I went to the institute of culinary education and that’s where it all started.When I did the cake course I absolutely fell inlove and I knew that’s something I wanted to do.My parents were my biggest supporters I started making cakes for family and friends and all of a sudden my cakes became popular and I had from 8-10 cakes a week.I would make them all by myself.
(How I started my candle business)
In 2021 I lost my father due to covid my life drastically changed.I stopped making what I loved the most which was cakes because it would remind me of him.He would stay up with me till 2/3am every day till I finished making my cakes.When I lost him nothing was the same anymore and that’s when I decided to stop making cakes.He loved candles so one day I randomly decided to make him a candle I named it “until we meet again”.Ever since I made that candle I absolutely fell inlove with making candles.That’s when I decided to open up my website and start selling candles.Two weeks ago I decided to go back with making cakes again.I feel ready to go back and make my father proud.
Jamie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I always dreamed of opening up a bakery in New York.It was something I always thought about.I’m extremely happy I decided to go back with making cakes.I will continue to make both cakes and candles because I really enjoy doing both.Making both cakes and candles makes me feel closer to my father.
What’s been the most effective strategy for growing your clientele?
Something that made my clientele grow quickly was having giveaways on instagram.I would giveaway cakes & candles.That helped so much because people would start sharing my product and people would start following me.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
My cake business started off as a hobby at first.My friends and family would order cakes from me and recommend me to other people.I started off with 1-2 cakes a week,and then all of a sudden I had 8-10 cakes a week. My candle business also started off as a hobby but then I noticed it caught people’s attention a lot since my candles were decorated and looked like pastries.That’s when I decided to open my own website and start selling my candles through there.
Contact Info:
- Website: https://www.jamiessweetcandles.com/
- Instagram: https://instagram.com/jamiessweetcakes?igshid=OGQ5ZDc2ODk2ZA==
- Other: Instagram for candles : https://instagram.com/jamiessweetcandles?igshid=OGQ5ZDc2ODk2ZA== TIKTOK : www.tiktok.com/@jamiessweetcandles