Alright – so today we’ve got the honor of introducing you to James Weaver IV. We think you’ll enjoy our conversation, we’ve shared it below.

James, looking forward to hearing all of your stories today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

How did you learn to do what you do?

My journey into music and the arts began early at D.R.E.A.M Studios Incorporated, my family’s performing arts school. It was there that I explored acting, singing, and dancing, but it was Hip-Hop that truly resonated with me. This early exposure laid a solid foundation for my skills. At Hampton University, I majored in Strategic Communication and minored in Marketing, which equipped me with the knowledge to promote and communicate through music effectively. My practical experience expanded when I became a music teacher and choir director at Southwood Middle School, where I founded The SouthSide Soul. Moving to Atlanta and joining the Kipp Metro-Atlanta Network allowed me to further hone my teaching and mentoring skills while sharing my deep knowledge of the music industry with emerging artists.

Reflecting on my journey, I realize that seeking mentorship and building a network of like-minded individuals earlier could have accelerated my learning process. Additionally, immersing myself in more hands-on projects and collaborating with seasoned professionals in the music industry could have provided practical insights and experiences sooner. Attending more workshops, seminars, and music conferences would have also expanded my knowledge and exposed me to the latest trends and technologies in the industry.

The most essential skills for my journey have been a blend of artistic and strategic abilities. Firstly, understanding the fundamentals of music creation, including songwriting, vocal performance, and production, was crucial. Equally important was mastering the art of communication and marketing to effectively promote the artists and projects I work on. Leadership and mentorship skills have also been vital in guiding young artists and helping them realize their potential. Lastly, a deep understanding of the music industry, including the business and legal aspects, has been essential in navigating and succeeding in this field.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

For those who haven’t heard about me before, my name is James Weaver IV, also know as 4AM ChëfJimmy. I’m a rhythmic poet, songwriter, activist, and educator from Chicago, IL. I received my B.S. from Hampton University, majoring in Strategic Communication and minoring in Marketing. My journey into the arts began at D.R.E.A.M Studios Incorporated, my family’s performing arts school, where I explored acting, singing, and dancing. However, it was Hip-Hop that truly captivated my soul.

After graduating in 2019, I became a music teacher and choir director at Southwood Middle School, in a South Chicago Suburb. It was there that I founded The SouthSide Soul, a youth program dedicated to nurturing young musical talent. Since relocating to Atlanta, I’ve begun teaching music in the Kipp Atlanta Schools Network, where I teach songwriting, vocal performance, production, and more, while also providing deep knowledge of the music industry to emerging artists.

At The SouthSide Soul, we provide a comprehensive music education experience, including songwriting, recording, vocals, performance, and production. Our goal is to offer young creatives a platform to explore music through various lenses, helping them to develop their skills and confidence. We offer professional studio time, music video production, and performance opportunities. Additionally, we foster a supportive community where students can learn and grow together.

What sets us apart is our dedication to holistic development. We not only focus on musical skills but also on personal growth and leadership. Our program is membership-based, ensuring that each child receives extensive support and resources, professional studio time, music videos, various fun outings, and a safe space to create and build confidence. Many families are unable to pay for the services provided by The SouthSide Soul, so we encourage contributions in other ways, such as carpooling, helping with food, spreading the word, fundraising, and seeking sponsors.

I’m most proud of the impact we’ve had on our students. Despite numerous challenges, including financial constraints and the pandemic, we’ve seen incredible growth. Our first students recorded 16 songs, performed multiple times, and created their first official music video, “Lead The Way.” By the next summer, our program grew from six to 28 dedicated students. Witnessing their progress and seeing them shine on stage is incredibly rewarding.

The main thing I want potential clients, followers, and fans to know is that The SouthSide Soul is more than just a music program. It’s a community where young artists can explore their passions, gain professional experience, and develop into confident individuals. We are committed to providing high-quality education and opportunities, driven by our passion for youth, community, and music.

Thank you for taking the time to learn about my journey and The SouthSide Soul. I hope our story inspires others to pursue their passions and make a positive impact in their communities.

Let’s talk about resilience next – do you have a story you can share with us?

One story that stands out in my journey and truly illustrates resilience happened when I first relocated from Chicago to Atlanta during the pandemic. At that time, The SouthSide Soul had not been officially formed yet, and I was starting from scratch in a new city, facing an uncertain future.

Initially, to support myself, I substitute taught science, gym, and art classes, all while trying to build connections and establish my music program. This period was incredibly challenging, both financially and emotionally. I was navigating a new city, trying to build a new life, and create a platform for young artists and myself, all amidst the chaos of a global pandemic.

Despite these obstacles, I never lost sight of my vision. I secured a full-time position as a music teacher and gradually began recruiting students for The SouthSide Soul. In our first summer, we had only six dedicated students. We faced significant financial constraints, paying $1200 per week for studio time and providing breakfast and lunch, despite most families being unable to pay. Operating without government funding, we relied entirely on our passion for youth, community, and music.

The turning point came when we were featured on Fox 5 Atlanta. Seeing my students be highlighted for the positive work we have done fueled my determination. By the next summer, our program had grown to 28 students, a testament to our hard work and unwavering commitment.

This experience taught me the true meaning of resilience. It was a test of my dedication and perseverance, pushing me to find creative solutions and stay focused on my goals despite the challenges. The journey was tough, but it reinforced my belief in the power of music and community to overcome obstacles and create something truly impactful. This story is a constant reminder of why I do what I do and the incredible potential of the young artists I have the privilege to work with.

By sharing my story, I hope to inspire other artists, creatives, and entrepreneurs to persevere through their own challenges and continue to learn and grow in their respective fields.

For you, what’s the most rewarding aspect of being a creative?

For me, the most rewarding aspect of being an artist and creative is the opportunity to be the mentor I never had. Growing up in Chicago, I lacked access to positive mentors and resources. Unlike my students, I didn’t have anyone providing me with professional studio time or performance opportunities. Witnessing the growth of my students over the past three years has been incredibly fulfilling. Many of my first students have now graduated high school, and they still maintain a connection with me, often reflecting on the positive impact I had on their lives, even if they are no longer pursuing music. I’ve seen quiet students transform into confident performers, troubled students develop into leaders, and young students exhibit remarkable professionalism. It is an immense source of pride for me to contribute to the development of the next generation of leaders.

Contact Info:

• Website: https://southsidesoul.org/
• Instagram: https://www.instagram.com/thesouthsidesoul?igsh=MTN5MHdnNXF1eTB5cw==
• Facebook: https://www.facebook.com/jamesweaver4?mibextid=LQQJ4d
• Linkedin: https://www.linkedin.com/in/james-weaver-iv?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Youtube: https://youtube.com/@thesouthsidesoul?si=os_4H_6hEKblwR8G
• Other: https://youtube.com/@4amchefjimmy?si=6UfE3aXJmE7i-peshttps://www.instagram.com/4am.chefjimmy?igsh=MTdzZnY1ZDJocmxtaQ%3D%3D&utm_source=qr

Image Credits

Trent Denson, Heavenly Culture, World Peace, Restoration of Light (HWPL), The Juneteenth Federation/ Atlanta NAACP, FrontLine Media Outlet, and Dave Williamson