Alright – so today we’ve got the honor of introducing you to James Mason. We think you’ll enjoy our conversation, we’ve shared it below.
James, thanks for joining us, excited to have you contributing your stories and insights. How do you think about vacations as a business owner? Do you take them and if so, how? If you don’t, why not?
Believe it or not, I just took my first *official* vacation—and it was amazing! Now, don’t get me wrong, I’ve been on a few family trips, but those always seemed to happen during the slower seasons at work. For the past 3 or 4 years, my friends and I have had this running joke about taking a trip together. Twice a year, we’d hype each other up with grand plans, start looking at flights and Airbnbs, and then, nothing—it would always fall through.
But this time, something clicked. We were looking at dates, and I told my assistant, ‘Block these off—no work, no exceptions.’ That’s when I knew it was real. What started as a plan with about six of us ended up with just three making it to the first half of the trip. Then, for the second half, it was down to two of us—but that didn’t matter. We were out there, soaking up the sun, and having a blast.
I completely unplugged—no emails, no business, nothing. At first, it was tough. I’m used to the grind, but we kept each other accountable, reminding each other to stay in the moment. Honestly, the terrible phone service was a blessing. We just turned off our phones and fully embraced the freedom. It was one of those rare times when I could let go and just live.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
James “Jer-Z” Mason: From Musician to Entrepreneur, Leading the Industry Behind the Scenes
James “Jer-Z” Mason, a native of Atlantic City, New Jersey, and now based in Philadelphia, has spent over two decades shaping the music industry from multiple angles. His journey began as a talented musician, but it was his drive to understand the full scope of the business that set him apart. Transitioning from performing on stage to mastering the technical side of production, Mason eventually rose into management, overseeing major projects and artists.
In 2022, Mason took his extensive experience and passion for the industry a step further by founding Jer-Z Mason Entertainment Group. Through his company, he not only works on high-profile tours and events but also provides employment opportunities for others, contributing to the growth of emerging talent both on and off the stage.
Jer-Z Mason Entertainment Group has become a trusted name for delivering top-tier tech, production, and management services, all driven by Mason’s belief in empowering others and pushing the boundaries of creativity in music and entertainment.
We’d love to hear a story of resilience from your journey.
Resilience in the Music Industry: A Story of Faith and Teamwork
For James “Jer-Z” Mason, resilience in the music industry isn’t just about grinding through tough times or chasing success at all costs. It’s about discernment, faith, and a strong sense of teamwork. Despite his years of success, Mason is quick to deflect credit, saying, “I thank God, first and foremost, and there have been a few key people who have helped me along the way.”
Recently, Mason found himself facing a difficult decision, one that tested his resilience and clarity in a fast-paced industry. Presented with three gig offers, all of which overlapped at some point, he had to make a tough call. Two of the opportunities were manageable, but the third would require him to turn down the others and commit fully to a tour.
“As a team player and someone who had been with that team for a couple of years, I was leaning toward choosing the tour,” Mason explains. However, at the last minute, he received a call that the position had been filled. “It upset me at first, but once I had time to reflect, I realized that tour wasn’t the best decision for my life at that moment.”
In hindsight, the unexpected turn worked out in his favor. Instead of being locked into a two-and-a-half-month tour, Mason now has consistent work lined up for the rest of the year. It was a moment of grace and a reminder that resilience in this industry sometimes means trusting that what’s meant for you won’t pass you by!”
How did you build your audience on social media?
Building a Faithful Following: The Power of Consistency in Social Media
James “Jer-Z” Mason may not have millions of followers on social media, but what he does have is a loyal and engaged audience—something he credits to being consistent and cohesive in his approach. “A lot of people are still trying to figure out their niche in the social media space,” Mason says. “They’ll try different things, hoping for that spike in numbers. When something works once, they try it again, but if it doesn’t have the same effect, they move on to the next trend.”
Mason’s approach, however, is different. He believes in staying true to his brand and delivering content that resonates with his audience, regardless of fluctuations in views or likes. “If you have an audience that supports the product you’re putting out, you have to stay consistent. Whether your numbers drop from 500 views to 5, you keep producing content that aligns with your message.”
For Mason, the key to maintaining a faithful following is not chasing viral moments but building trust over time. “Even when the views aren’t what you want them to be, you have to remain cohesive and true to what you’re presenting. Your audience will appreciate the authenticity, and that’s what creates long-term loyalty.”
Contact Info:
- Website: https://www.jerzmasonentertainment.com
- Instagram: Jerzmasonentgrp
- Facebook: Jer-Z mason
- Youtube: James Jer-Z mason
Image Credits
Jer-Z Mason Entertainment Group
JMEG