Alright – so today we’ve got the honor of introducing you to James Harbour. We think you’ll enjoy our conversation, we’ve shared it below.

Hi James, thanks for joining us today. Going back to the beginning – how did you come up with the idea in the first place?

My wife and I prior to getting married always had a passion for creating content regardless of what it was about. We got married at the end of 2022 and for our honeymoon we took our first European trip to Greece & Italy. My wife decided to vlog the entire trip just for our memories as we hadn’t started any business or pages yet nor did we really plan to. During our trip we absolutely fell in love with Europe and traveling. When we got home we went back to our full time jobs and just went back to the hamster wheel for a few days. After a few conversations and looking back at the footage we filmed we decided we would start an IG page to make travel content. After just a few months of creating for our socials and getting into creating ads for other companies my wife felt like the right move would be to quite her full time job to pursue content more. After fully supporting her choice we formed our LLC and have been growing since then. I have always had a passion for offloading and have owned several trucks but this time I decided to really try to make content on it and have it be its own business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Prior to starting our business we both worked for Apple full time and eventually felt like we needed to be doing more with our lives. We have always had a passion for content creation and for our honeymoon we traveled to Europe for the first time and fell in love with traveling. During our trip my wife filmed the whole thing with no intentions of posting it anywhere. After getting back from the trip and talking for a few days we decided to start an IG account and start creating travel content. A few months went by of us creating for our socials and creating ads for other brands then my wife came to me telling me she wanted to leave her job to form this LLC and pursue it full time. I was supportive and we formed our LLC in April of last year and haven’t looked back ever since. We have gotten the opportunity to work with major brands such as Acorns, Manscaped, Disney, etc and have been sent on amazing excursions in partnership with local companies in several countries. I went part time at Apple at the beginning of this year to put more effort into the business and it has been amazing. I have always had a passion for offroading so when I got my new truck I decided now that we have a content business I will treat the build like a business as well. We love sharing our lives and interests with ur community and hope to continue to grow our family!

Can you tell us about a time you’ve had to pivot?

A time we had to pivot in our business was actually initiated by us. After creating for other brands for so long we were getting a bit burnt out and found ourselves not enjoying it as much as we used to. We really wanted to put more effort into our own content as our main goal is to just run our socials and have our audience support us. This was a tough thing to try and do though because we made the majority of our income from creating ads for other brands so in order to pivot and start doing what we wanted to we had to make sacrifices. It taught us that we come first and if we aren’t happy with our own business then we needed to make a change. We took all the risks to be in the position we are and we aren’t going to stop taking risks now.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One thing I had to unlearn throughout this business journey is that not everyone cares like I do. I take a lot of pride in being organized and punctual regarding my work and communication. We have unfortunately had several brands either promise things they didn’t deliver on, miss meetings, take weeks to get back to us, and not understand the impact that content/social media could have on their business. You can’t make someone care about their growth or business and you certainly shouldn’t care more than they do.

Contact Info:

• Instagram: https://www.instagram.com/kj.cruisin?igsh=Z2RtYWl1dDh3ZDZp&utm_source=qr
• Facebook: https://www.facebook.com/share/xixs7VNhCLTP79yZ/?mibextid=LQQJ4d
• Youtube: https://youtube.com/@kj.cruisin?si=xy2Fryqq2jITH2Y1
• Other: TikTok: https://www.tiktok.com/@kj.cruisin?_t=8q8NOkABwkA&_r=1

Image Credits

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