Alright – so today we’ve got the honor of introducing you to James Boria . We think you’ll enjoy our conversation, we’ve shared it below.

James , thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

As a strength coach working with athletes of all levels, my mission is to instill self-confidence, mental toughness, and self-belief in each athlete I work with.

This became my mission after turning my life around during the Covid-19 pandemic. I was a collegiate baseball player at the division II level, and my career was taken from me because of the pandemic. I reached the end of my career and was destroyed over the fact that I waisted my potential as an athlete because I failed to believe in my abilities.

Prior to my career I decided to find my potential and bear crawl the first ultra marathon to raise money for athlete mental health. I chose to take on this world record feat in hopes to inspire athletes to embrace their full potential, both mentally and physically, by seeing where I came from to what I will end up achieving.

I will go for the world record this upcoming October, fueling my mission to inspire athletes all over the world to chase their full potential because they are more capable than they could ever imagine.

James , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got into the health and wellness industry because I wanted to help athletes overcome mental barriers that I couldn’t. I felt strength training was a great way to mold athletes into strong humans who are mentally resilient, and self-aware enough to make the necessary choices to believe in their abilities.

I work with athletes from all different sports in recovering from previous injuries, fixing certain limitations, progressing towards athleticism goals that will help them reach the next level, and instilling a strong mindset that allows them to persevere through life’s undeniable obstacles. The mental training and limits pushing is what separates me from the other strength trainers out there. I believe most strength coaches help athletes push their limits, but very few are out there living the words that they speak to their athletes. By attempting a world record bear crawl, and something that ‘s never been done before, my athletes can see first hand that limits do not exist, and they can achieve greatness right there with me.

I take a lead from the front approach to training. I want my athletes to have me as a daily example of what is achievable.

What do you think helped you build your reputation within your market?

What helps with my reputation in the market is that I am leading the industry from the front in terms of pushing physical and mental boundaries. Most people want to work with me because they see first hand that I am living a life that allows me to see what I am capable of. It allows me to discover who I am.

The market of strength loves an individual who is vulnerable and can overcome obstacles. By bear crawling miles a day, something most people will never do in their life, my word holds a certain weight that everyone trusts when it comes to finding new limits in human potential. My word means everything to my athletes.

How about pivoting – can you share the story of a time you’ve had to pivot?

A couple months ago I was stuck in my business and the environment I was in wasn’t conducive to the level of success I wanted to achieve. I needed to take a risk, surround myself with like-minded individuals, and take my business to the next level, not wait for it to happen.

In a matter of weeks I decided to move my life and business to a completely different state to hopefully force myself to reach new limits. The move was scary but I knew it was a pivot I needed to make in order to get to where I needed to go.

The move ended up paying off and actually helped me become the business person I never thought I could be.

Contact Info:

• Website: www.jamesboria.com
• Instagram: @James.boria
• Facebook: James Boria
• Linkedin: James Boria
• Twitter: @jamesboria_
• Youtube: https://www.youtube.com/channel/UCF7-LkWzMu_1vEtWgiBagww

Image Credits
@silvahoops This is my content creators social media page on Instagram