We were lucky to catch up with James Benefico recently and have shared our conversation below.
Hi James, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Like many people, I had a horrific experience with a synthetic pre-workout that almost put me in the ER.
This scary experience led me to seek out a healthy, organic pre-workout supplement. When I couldn’t find one, myself and some friends became obsessed with the idea of creating a nutritious organic energy supplement.
James, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
The supplement industry lacks authenticity and transparency. Worse still, many of the ingredients are harmful and have nasty side effects.
Founder James Benefico almost landed himself in the ER one day after consuming an unhealthy, chemical, and stimulant ridden pre-workout supplement. The dirty ingredients had caused severe heart palpitations, jitters as well as stomach pain.
After finding no clean supplements, James knew that if we wanted pure, raw, and premium herbs and superfoods, he needed to create the product himself. With the help of his childhood best friend, Organic Muscle was born.
Organic Muscle is the first company to create a USDA certified organic pre-workout product.
We changed the supplement industry forever by bringing honest, high quality and natural ingredients to the sports nutrition market.
All our products are formulated to be safe for everyone.
All supplements are: Certified organic, non-GMO, vegan, gluten free, keto-friendly, dairy free, chemical free, hormone free, sucralose free, and preservative free.
WE ARE CLEAN
We believe that healthy soil creates the most nutrient dense and effective plants and foods. All ingredients on Organic Muscle are sourced from sustainable, eco-friendly, USDA organic farms. We are proud to blend and bottle products in California and Texas.
SOME OF THE 1,200+ QUESTIONABLE INGREDIENTS YOU WILL NEVER SEE IN ORGANIC MUSCLE PRODUCTS:
• ARTIFICIAL COLORS
• ARTIFICIAL FLAVORS
• PRESERVATIVES
• TALC OR MAGNESIUM SILICATE
• HYDROGENATED OILS
• HEAVY METAL CONTAMINANTS
• PESTICIDE & HERBICIDE RESIDUE
• STIMULANTS
• BANNED SUBSTANCES
• TITANIUM DIOXIDE
• SODIUM BENZOATE
Let’s talk about resilience next – do you have a story you can share with us?
My best friend and business partner I came up with the idea of Organic Muscle with tragically passed away 6 months ago.
We were crushed by his unexpected loss, and we have had to dig deep as a company to get through these hard times. But we feel extremely blessed to have him as an angel overlooking us. His kind and generous spirit and passion for health and fitness is the fire to our continued success.
What do you think helped you build your reputation within your market?
Just about everyone has had an experience with a sketchy energy drink or supplement that ended up making them sick. The FDA does not test supplements before they are given to consumers. In some supplements, you find 0% of the active ingredient listed and that is not illegal.
We have taken a totally different approach, with our transparent labels and USDA Organic Certifications. We use ingredients people have heard of and know what they are.
Clean ingredients & honest marketing are a breath of fresh air in a largely deceptive supplement and fitness market.
Contact Info:
- Website: www.organicmuscle.co
- Instagram: organic_muscle
- Facebook: Organic Muscle
- Linkedin: https://www.linkedin.com/in/james-benefico-043075a4/
- Youtube: https://www.youtube.com/@organicmuscle1187
- Other: tiktok organic.muscle
Image Credits
James Benefico Chris Dupuis