We were lucky to catch up with James Banks Jr. recently and have shared our conversation below.
James , appreciate you joining us today. How did you come up with the idea for your business?
Since playing youth football one of my goals was to make it to the NFL. After having a successful high school and college career, that goal of mine was in close reach as I entered the 2016 NFL Draft. After going Undrafted, I decided to further my career by playing in the Rivals Professional Football League where I was drafted by the Florida Red Wolves and won the 2017 Miami Regional Championship. Later had a short stint with the Triangle Torch in the American Indoor Football League. After my playing career came to a close, I decided to start my own Sports Performance business known today as “Forward Performance Athletes” to develop athletes in all areas of strength & conditioning, speed & agility, and Position Specific Skills Training. I wanted to take the guess work out of it for athletes and give them the proper tools to become successful earlier on in their desired sports by teaching not only the science behind what they were doing but also the “Why.”
Awesome – so before we get into the rest of our questions, introduce yourself and how you got to where you are today to our readers.
My name is James Banks, a Pro Sports Performance Specialist located in Katy, TX. I specialize in Position Specific Skills Training for all football athletes and Speed & Agility for all sports. I decided to get into the sports performance industry because I am dedicated and passionate about helping athletes reach the next level. With years of playing the game of football and earning my Bachelor’s Degree in Kinesiology-Exercise Science, I’ve always wanted to provide athletes with the necessary tools to become successful on & off the field. I have worked with a wide range of athletes across different sports such as football, baseball, basketball, volleyball, and track & field. I’m constantly learning and evolving myself as a coach to continue providing a blueprint for each of my athletes to rise above the competition.
How did you build your audience on social media?
When it comes to building a social media presence there a few guidelines that I stick to. First, make sure that the content you are pursuing to create is engaging and makes your followers feel apart of your brand. Next, it is important to keep your page clean and stay within your Niche. Last, understand who your audience is and how do they engage with your content on social media.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategies that I find work the best in growing your clientele in person and through Social Media are:
1) Word of Mouth Marketing
2) Community Events to spread awareness about your brand
3) Stay up to date with the latest trends to help you engage more with your clients and attract more clientele
Contact Info:
- Website: www.FPAthletes.com
- Instagram: @forwardperformanceathletes
- Facebook: Forward Performance Athletes
- Twitter: @ForwardAthletes
- Youtube: Forward Performance Athletes
Image Credits
Nina Banks (Wife) @fp_eliteshotz, Kellie McKinney.