Alright – so today we’ve got the honor of introducing you to Jamar Jones. We think you’ll enjoy our conversation, we’ve shared it below.

Jamar, thanks for joining us, excited to have you contributing your stories and insights. We’d love to go back in time and hear the story of how you came up with the name of your brand?

The name Foureva Media means hope and freedom.

Back when slaves were promised 40 acres of land and a mule and they never got it.

Its striving for something

That’s where the 4 in Foureva comes from.

My hip hop art name was also 4-0 so the four has always been a part of what I do. And the Eva part is something that is created that builds legacy. And the a on the end is for a little swag.

Jamar, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Jamar Jones, national keynote speaker, author of the book “Change your Circle; Change your Life”, and the founder of Foureva Media, a dynamic force in the realms of entertainment, marketing, and media. My journey into this industry was fueled by my early experiences as a hip-hop artist, which sparked a passion for creative expression and audience engagement. This background laid the foundation for my transition into innovative marketing strategies, leveraging entertainment’s power to create impactful marketing campaigns.

Foureva Media stands at the intersection of entertainment and marketing, specializing in podcasting, social media engagement, and lead generation. Our services revolve around podcasting for companies as an intensive strategy designed to revolutionize marketing through podcasting. This program is a comprehensive suite of services, including podcast concept development, studio recording, post-production, content strategy, building funnels for leads and revenue growth and guest booking coordination and so much more.

Our approach sets us apart in several key ways:

Integration of Entertainment and Marketing: We combine the art of storytelling and entertainment with robust marketing strategies. This blend ensures that our clients’ messages resonate deeply with their audience, creating lasting impressions.

Focus on Podcasting as a Key Tool: Recognizing the growing influence of podcasts, we have honed our expertise in this medium to help brands connect with their audiences in a more intimate and engaging way.

Personal Branding and Aggressive Sales Techniques: Drawing inspiration from what Jamar Jones has accomplished and from industry leaders like Gary Vaynerchuk and Sabri Suby, we employ a mix of content marketing, personal branding, aggressive sales techniques, and high-impact digital marketing strategies.

Diversity and Inclusion: A core part of our ethos is amplifying underrepresented voices in the media industry, reflecting our commitment to diversity and inclusion.

What I’m most proud of is the tangible impact our work has had. Not only in terms of revenue generation and lead funnel creation for our clients but also in empowering diverse voices and fostering community through media.

He is the first African American small business owner to rent out an arena, Fiserv Forum for a conference he put on called Lead the Movement Business Conference. The second year they hosted it at the Henry Maier Festival Park aka the Summerfest Grounds. www.ltmconference.com

For potential clients, followers, and fans, I want them to know that Foureva Media is more than a marketing firm. We are a movement dedicated to amplifying voices, fostering connections, and driving change. Our mission extends beyond business success to creating a more inclusive and vibrant media landscape. We’re here not just to market products but to tell stories, build communities, and create experiences that resonate and inspire.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Below are some ways but I would say as an owner. Build systems. often times YOU are the only person that can sell. you need to build funnels and systems and understanding your customers personas and customer journeys. This is key so you dont waste time talking to the wrong audience or having all fall on you.

Limit your systems as well. Hubspot, Click up, discord are our main systems of operations when it comes to the business. simplify.

Amplifying Diverse Voices: Foureva Media places a strong emphasis on diversity and inclusion. So having a mission you can tie your company too. By giving a platform to underrepresented voices and creating diverse, entertaining content, the company appeals to a broad audience. This strategy not only aligns with contemporary social values but also taps into a varied client base.

Strategic Partnerships: The company has built a diverse network that spans from major hip-hop artists to multi-billion dollar organizations. These partnerships not only enhance Foureva Media’s credibility but also extend its reach to different sectors and audiences.

Community Engagement and Events: Foureva Media actively engages in community events and offers educational content and professional development opportunities. These initiatives help in building brand recognition and trust, which are crucial for client acquisition and retention.

Social Media and Marketing Expertise: Utilizing Jamar Jones’ expertise in social media engagement and lead generation, Foureva Media effectively leverages various digital platforms to reach a wider audience. This includes utilizing podcasts, social media platforms, and other digital channels to promote the brand and its services.

Podcasting Strategy: The power of podcasting is harnessed effectively, Podcasts have been successful in gaining significant views and engaging new users, which indicates their effectiveness in growing the clientele.

Brand Visibility through Sponsorships and Events: Participation in and hosting of events like the “Lead the Movement Business Conference” helps in enhancing brand visibility and establishing Foureva Media as a key player in marketing, podcasting and community.

Personal Branding of Jamar Jones: Jamar Jones’ personal branding as a motivational speaker, marketing architect, and the author of “Change Your Circle; Change Your Life”, contributes to the company’s growth. His personal reputation and network bring visibility and credibility to Foureva Media.

Can you tell us about a time you’ve had to pivot?

One significant pivot in my career occurred when I transitioned from being a hip-hop artist to founding Foureva Media. This shift wasn’t just a change in profession; it was a complete overhaul of my identity and goals.

Initial Phase: The Hip-Hop Artist
My journey began in the world of music. As a hip-hop artist, I was deeply immersed in the creative process, crafting lyrics and rhythms that resonated with my audience. This phase of my life was driven by a passion for music and performance. However, while I enjoyed the artistic expression, I began to realize that my aspirations were evolving.

The Realization
As I navigated the music industry, I started to recognize the power of branding and marketing in building a successful career. This realization came from observing how top artists not only produced great music but also mastered the art of presenting themselves and connecting with their audience through various channels. This insight sparked an interest in marketing and media.

The Pivot: Founding Foureva Media
The pivotal moment came when I decided to leverage my understanding of the entertainment industry and my growing interest in marketing. I founded Foureva Media, a platform that combined my love for entertainment with innovative marketing strategies. This transition was challenging as it involved acquiring new skills, building a network in a different industry, and redefining my professional identity.

Adapting and Growing
Starting Foureva Media required a significant shift in mindset. I had to learn about different aspects of business management, digital marketing, podcasting, and lead generation. I immersed myself in the teachings of industry leaders and rapidly adapted to the demands of my new role. Networking played a crucial role in this phase, as I built relationships with various professionals and learned from their experiences.

Outcome and Reflection
The pivot to Foureva Media proved to be a successful move. It allowed me to blend my creative background with new skills in marketing and business development. The transition from hip-hop artist to entrepreneur was a journey of self-discovery and growth. It taught me the importance of adaptability, continuous learning, and the power of leveraging one’s unique strengths in new realms.

Contact Info:

• Website: www.fourevamedia.com
• Instagram: www.instagram.com/fourevamedia
• Facebook: www.facebook.com/fourevamedia
• Linkedin: https://www.linkedin.com/in/relatablejamar/
• Twitter: www.twitter.com/fourevamedia
• Youtube: www.youtube.com/fourevamedia
• Other: www.fourevamedia.com/podcast www.ltmconference.com