Alright – so today we’ve got the honor of introducing you to Jamal Hinton. We think you’ll enjoy our conversation, we’ve shared it below.

Jamal, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Well, the idea formulated in my head because I noticed that small and mid-sized companies rarely focus on the three components I am focusing on until it is too late. This was sort of a trend I started to notice as I talked to friends who are business owners and they told me their main problems. At that moment the light bulb popped into my head and I told myself you need to do this. I come from a background in finance and I have been in the industry for about 6 years now so it was a no-brainer. I took a look at all of the companies that I have worked for and noticed they all had departments dedicated to financial analysts, business analysts, and data analysts. These are functions small businesses need as well to function properly, make informed decisions, and have a firm grasp on their revenue, profits, etc. I began to pitch this to friends and marked it as “ the ugly stuff no one wants to do” because let’s face it, who wants to reconcile their books, analyze data trends in their respective market to make decisions on how to approach a problem based from a certain data set.

Jamal, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got into this industry from school. I have always enjoyed numbers and anything business so I decided to be a finance major ( so happy I did not choose accounting lol ). In the company I am building, what I offer to my clients and potential clients is a breath of fresh air. I believe that is the best way to put it because when you are dealing with finances, data, or even business decisions for that matter it can become very technical and confusing. I come in and do all of that for you so you do not have to focus on all of the “boring” stuff and can focus on what is fun and what is fun is continuing to grow your company. I strive to not only build the trust of my clients but also aid them in their success and take a heavy load off of their shoulders. What sets me apart from others is the personality and experience that I have in the field. The biggest thing for me is relatability. I always do my best to relate to anyone that I am working with and to be a true asset to them and their business. This is more than just the service I provide, but also being able to make introductions to people that I may know that can also help in growing my client’s business. What I am always most proud of is knowing that I provide value to my clients and future clients. I want my future clients to know that I will not steer them wrong and that I will ensure that the service I provide will pay dividends to their business in the long run.

How do you keep in touch with clients and foster brand loyalty?

I like to make myself available in all forms. I built a client portal for clients for async communication, but my email and phone are always a means of communication. But, I do plan on being very active on social media platforms to have more conversations about different topics with everyone. I have been up and down about starting a blog but I think that is something that I will do to speak on current events and how it may affect your business. I think that will be a good way for clients and even future clients to stay in touch and to also stay in the know on what is happening in real-time. Last but certainly not least is being visible in public at events so people can have some form of interaction with me.

Can you open up about how you funded your business?

This is a good question. Well, my business did not need much capital to begin operating since we did not have high costs such as overhead. I first made a tech stack of applications I believe I will need to use to run my business. I also leverage different AI tools in applications that are free such as G-Suite and other workflows. Once I figured out what my tech stack would be, I looked at the annual cost of those items, popped it into a spreadsheet, and boom. Again, with the type of business I run my costs are extremely low, but shortly once revenue begins to increase I do plan on incurring more expenses because I want to bring on two developers. So, in the future, I know my expenses will be higher considering the additional technologies I will also need with growth.

Contact Info:

• Website: wetheanalyst.com
• Instagram: mal.gsx
• Facebook: Jamal Hinton
• Linkedin: https://www.linkedin.com/in/jamalhinton/
• Twitter: https://twitter.com/MalGsx