Alright – so today we’ve got the honor of introducing you to Jamal Bullock. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Jamal, thanks for joining us today. Alright, let’s take a stroll on memory lane, back to when you were an apprentice or intern. What’s a memorable story from that time that you can share with us?

I 100 percent believe in internships! Here is the different angle I give those entering an internship. It’s not only about going into the internship to learn more of what you want to do, it’s also about going into it learning what you don’t like about the particular career or profession your entering. It was through interning I learned I absolutely did not want to film on music video or movie sets. The majority I worked on lasted all day and a big part into the night. I have a wife and three kids, that type of schedule was not going to work for me. So interning for a video director quickly shifted me towards the path I’m on now which is doing branding and content work for CEO’S and Business’s. These shoots are more time coordinated and have more creative but quick elements. So I still get to do what I love with out being burned out working on parts of the shoot I don’t enjoy at all. Lol

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Jamal. Most call. me J. I got into photography first because I was and still am A music engineer and producer. How do the two intertwine? Well starting off as a music engineer, a lot of artist would ask did I know someone who could take their album covers or shoot their music videos? Before you know it, I was learning how to use a camera so. I could fulfill this need for my studio clients as well. It was not long before the demand for my photography and videography skills became much higher than my studio clients demand. All along I loved doing all of it because I am just a creative at heart! So now I’m maintaining my 6 figure video and photo business as I work on building my team and restructuring my systems to take it to the next level!

Let’s talk about resilience next – do you have a story you can share with us?

There was a point in my business when I was in high demand and was working more than I could edit and actually turn around projects. At the time, my clients could were not experiencing the customer service experience from me considering I was over worked and I was under delivering. This is when I made two shifts. The first shift was to begin out sourcing some of my work. Yes I would pay other people to work on some of the edits so I was sure not to get behind on my deliverable dates for my clients. The other shift I made was to increase my pricing. Yes, you are correct, there were some clients budgets I move beyond, however I rather have less clients and make more money, then have more clients with more money but less time and less peace. This is probably the best advice I could give anybody early in the game. Don’t be afraid to outsource work when the time comes and don’t be afraid to increase your price when the demand calls for it.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Client relationships are so important. We as people are not perfect. And as you know, people run the business and people are the clients. So that means it is inevitable for there to be imperfect situations arise that need to be addressed. I say that to say, one of my most important tools is the ability to maintain a good relationship with my clients no matter the mishap, misunderstanding, or difficult situation. Sometimes errors and mishaps are totally out of our purview. So when they arise, I do my job to properly communicate and make sure my clients are taken care of. For example, I tend to be flexible with changing dates when needed, I go out the way to understand my clients vision, and I make it my business to make sure my client gets exactly what they ask for in their fine deliverables. this allows me to maintain a constant healthy relationship with my clients which converts into continuous sells through repeat business as well as my business growing through word of mouth.

Contact Info:

• Website: jscreativegroup.com
• Instagram: @jscreativegroup
• Facebook: JS Creative Group

Image Credits
Nathan Pearcy