We caught up with the brilliant and insightful Jalynn Craig a few weeks ago and have shared our conversation below.
Jalynn, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
The idea for my business was not born overnight—it was cultivated through years of experience, refinement, and a very intentional season of transition. I began my entrepreneurial journey in the health and beauty industry, spending over a decade in the beauty businesses across Canada, Europe, and the United States. During that time, I was blessed with opportunities to be featured in podcasts and magazines, work with diverse markets, and understand how branding, presentation, and trust directly impact success. The lessons were foundational: structure matters, excellence compounds, and people thrive when systems are built with integrity.
When I transitioned into real estate, I saw a gap almost immediately. The industry is fast-paced, opportunity-rich, and powerful—but often lacks alignment between strategy, ethics, and purpose. Many professionals were building income but not legacy. That realization sparked something deeper in me. I knew there was room for a model that honored God while still operating with precision, professionalism, and profitability.
That vision became Socialite Sells Academy—a weekly platform where faith and business collide. The Academy was created to equip entrepreneurs and real estate professionals with both spiritual grounding and practical tools. It’s a space where business owners are encouraged to show up as their best selves in every niche while dedicating their work to the One who chose us before the foundation of the world. Logically, it worked because it solved a real problem: people were hungry for strategy, but even more hungry for alignment. Faith was often separated from business, and I believed the two were never meant to operate apart.
As the Academy grew, the vision expanded into Milk & Honey Club, hosted on Clubhouse and powered by Heir Productions. This ministry was created for those seeking a sacrificial heart posture and a deeper understanding of biblical inheritance—specifically grounded in Ephesians 1. The name itself reflects the promise of God: abundance, territory, and fulfillment. What excited me most was watching people not only gain clarity in business, but also experience spiritual breakthrough in the marketplace.
Real estate became the practical outworking of that calling. Through wholesaling, JV partnerships, and transaction coordination, I help ensure deals are structured correctly, ethically, and efficiently—serving wholesalers, cash buyers, and investors with clarity and transparency. Inheriting the land is not just a spiritual concept; it’s also a strategic one. Real estate allows us to steward resources, create generational wealth, and walk out God’s promises tangibly.
What made this endeavor worthwhile was the alignment—faith, logic, and execution all working together. I wasn’t just offering another business model; I was building an environment where people could be inspired, encouraged, and equipped to create wealth while walking in spiritual blessings. That clarity, combined with proven systems and a heart for stewardship, is what continues to fuel my passion and confirms that this work is both purposeful and sustainable.
Jalynn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m Jalynn Craig, a business entrepreneur with over a decade of experience building brands across Canada, Europe, and the United States. My background began in the health and beauty industry, where I learned the importance of precision, presentation, and people-centered systems. Those years shaped my approach to business—grounded in structure, excellence, and integrity—and eventually led me into real estate, where strategy and stewardship intersect in powerful ways.
Today, I work primarily in real estate through wholesaling, JV partnerships, and transaction coordination, helping investors, wholesalers, and cash buyers move deals from contract to closing with clarity and professionalism. I specialize in creating clean, compliant systems—drafting JV agreements, managing assignments, coordinating timelines, and ensuring every transaction runs smoothly.
Beyond transactions, I’m the founder of Socialite Sells Academy, a weekly faith-based business platform created to equip entrepreneurs and real estate professionals with both practical strategy and spiritual foundation. The Academy exists because I saw a real need for alignment—many people were succeeding financially but lacked purpose, clarity, or sustainable systems rooted in values. I also lead Milk & Honey Club, a ministry hosted on Clubhouse and grounded in Ephesians 1, focused on stewardship, inheritance, and marketplace breakthrough.
What sets my work apart is the integration of faith, strategy, and execution. I don’t believe business and belief should operate separately. I’m most proud of building an environment where people are not only closing deals, but also growing in confidence, discipline, and spiritual clarity. Above all, I want people to know that my brand stands for excellence, integrity, and legacy—helping others build wealth while honoring God and walking boldly in their calling.
How did you build your audience on social media?
I built my audience by leading with authenticity, consistency, and purpose rather than trends or numbers. My background in health, beauty, and branding taught me early on that people connect more deeply with clarity and conviction than with perfection. When I transitioned into real estate and launched Socialite Sells Academy, I was intentional about showing the intersection of faith, business, and real life—sharing not just wins, but lessons, process, and principles.
Platforms like Instagram, Zoom, and Clubhouse became extensions of the mission rather than marketing tools. Through weekly Socialite Sells Academy sessions and the Milk & Honey Club, I consistently showed up to serve, teach, and encourage. That consistency built trust, and trust built community. Over time, the audience grew naturally because the message was rooted in value and alignment, not performance.
My advice for anyone just starting is simple: be clear on who you’re called to serve, stay consistent even when growth feels slow, and don’t dilute your voice trying to please everyone. Social media rewards alignment and endurance more than virality.
What’s worked well for you in terms of a source for new clients?
The most effective source of new clients for me has been relationship-driven referrals paired with visibility through education. In real estate—especially wholesaling, JV partnerships, and transaction coordination—trust is everything. When people see how you operate behind the scenes, how you communicate, and how you steward deals, they naturally want to work with you again and refer you to others.
Through Socialite Sells Academy, I’ve built relationships long before transactions ever happen. Clients often come from attending sessions, listening to discussions in Milk & Honey Club, or being referred by someone who values the integrity and structure I bring to real estate deals. My focus has always been on doing the work with excellence and transparency, knowing that reputation is the strongest form of marketing.
What sets this apart is that clients don’t come in cold—they already understand the mission, the values, and the standard. That alignment leads to stronger partnerships, smoother transactions, and long-term collaboration rather than one-off deals
Contact Info:
- Instagram: https://www.instagram.com/therealsocialite_?igsh=N2dxNmJhNHQ1NnZm
- Facebook: https://www.facebook.com/share/1CdRxwe6i2/?mibextid=wwXIfr
- Other: Zoom Wednesday’s classes for Socialite Sells Academy:
https://us05web.zoom.us/j/4532898285Clubhouse Milk & Honey Sunday’s meetings:
https://www.clubhouse.com/invite/O47iKQDdajoV5QLq6oo7dr6v8nn0IAODe:b-H59QDSFdmfvlPx9NQivrKOUeGrp_6RCAlTmz6iSH4
