We were lucky to catch up with Jalen Thomas recently and have shared our conversation below.
Jalen, appreciate you joining us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
The biggest profitability challenge in the video production industry is often the necessity to say no to a multitude of projects. While it might sound counterintuitive to turn down potential video projects, it’s a critical aspect of maintaining growth and profitability. Saying yes to every single project can lead to overextension, diminishing the quality of work, and spreading resources too thin. Focusing on projects that align with your expertise, resources, and client base allows you to deliver exceptional quality, build a stellar reputation, and maintain profitability. By carefully curating your portfolio and being selective about the projects you take on, you can ensure that each video production receives the attention and dedication it deserves, ultimately leading to greater profitability and sustainable growth in the long run.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
ShineTV is a Multi-Media production company in Fort Lauderdale, Florida. Our mission is to empower businesses with innovative strategies and creative solutions that showcase the value of their products and services. With our help, businesses will be able to separate themselves in a competitive market, engage customers, and build lasting relationships with their audiences.
ShineTV was formed in November of 2020, headed by Florida National Guard Combat Photographer, Jalen Thomas who lives by a one-word creed, INCREASE!
Have you ever had to pivot?
When I first started, I had a passion for capturing everything with my camera. However, as time went on, I realized that I couldn’t master it all, and this realization was both humbling and challenging. I had to make a choice, to niche down and focus my efforts. I couldn’t do it all by myself was a turning point in my journey. I had to let go of the misconception that as a creator, I had to excel at every facet of the process – from planning and filming to editing. It wasn’t until I had the guidance of a mentor in my life that I began to truly understand how businesses operated. This experience was nothing short of life-changing, as it taught me the value of specialization, teamwork, and a holistic understanding of the industry, which, in turn, opened doors to profitable opportunities I had never imagined before.
How’d you build such a strong reputation within your market?
What I believe has helped me build a strong reputation within my market is my unwavering commitment to taking on projects with a purpose. Rather than accepting every project that comes my way, I prioritize a deep dive to assess if my expertise can genuinely make a difference. I’ve come to understand that while a potential client may desire a video, it might not be the most profitable or effective solution for their needs. In such cases, I prefer honesty and transparency. If I genuinely believe that ShineTV can solve the problem at hand, I’m eager to collaborate and provide the best solution. However, if it’s outside our scope, I’m equally eager to guide clients in the right direction and connect them with professionals who can address their unique challenges. This commitment to integrity, along with a focus on delivering real value, has not only enhanced my reputation but also led to long-term relationships built on trust and mutual success.
Contact Info:
- Website: https://www.shinetvproductions.com/
- Instagram: https://www.instagram.com/shinetv_/
Image Credits
ShineTV LLC