We’re excited to introduce you to the always interesting and insightful Jake Tripp. We hope you’ll enjoy our conversation with Jake below.

Jake, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

One of the biggest risks I’ve taken was a caving expedition where I spent the night underground in one of Utah’s deepest caves. We were about 10 hours deep into the cave in damp alpine conditions. We were tasked with opening up new passage in the cave that had previously been underwater. The water had receded this year, allowing us to put on dry suits and duck under. While we didn’t make it through our destination, we were able to open up new passage that had previously been undiscovered. There are many inherent risks to caving, but hypothermia is the primary concern for alpine caving. This is just one of my many outdoor (or underground hobbies) like canyoneering, rock climbing, and mountaineering.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I became a content strategist after COVID left me searching for a new creative outlet. I previously owned a recording studio and had to close up shop due to business fallout during the pandemic. Although music had been a primary creative outlet, I decided to return to my first love for writing. After some experience, I discovered how fun and creative brand development can be. I started helping brands find their narrative and loved every minute of it. Since then, I have personally developed a few brands from scratch and assisted in many brand development workshops – learning all the in’s and outs of the industry. Content strategy is my strong suit as I love developing stories for brands to live by. Being part of someone else’s story is my great passion. You can find some of my work on my personally developed website: apollinaxcritique.blog and some of my content strategies on LinkedIn.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being a creative is developing a narrative for companies and other people. The major theme here is connection and developing that connection with a larger community and audience. Watching something you’ve made unfold and take on a life of it’s own is the best feeling I’ve felt in my professional career. If I can access that in some small way each day, I’ve got my dream job intact!

Can you tell us about a time you’ve had to pivot?

As mentioned earlier, I was pursuing another passion project with a music production studio in Midway, Utah. Just as we were gaining traction, the pandemic shutdown everything and we lost all our potential clients in an instant. It was difficult to let go of this loss, but I learned a bit about developing a brand narrative and what steps were required to build a brand from scratch. This experienced has helped immensely with my current profession. I am grateful for the time spent on it and pivoting to content strategy was a necessary yet rewarding step towards success.

Contact Info:

• Website: https://apollinaxcritique.blog
• Instagram: https://www.instagram.com/7routfit/
• Facebook: https://www.facebook.com/jake.tripp.52
• Linkedin: https://www.linkedin.com/in/jaketripp6/

Image Credits
Bryce Fehlig