We were lucky to catch up with Jak Dawson recently and have shared our conversation below.

Jak, thanks for taking the time to share your stories with us today Let’s start big picture – what are some of biggest trends you are seeing in your industry?

One of the most noticeable trends in the industry right now is the growing shift toward convenient, discreet alternatives. Consumers are increasingly seeking products that seamlessly integrate into their busy lives—whether it’s during a hectic workday, while out running errands, or relaxing at home. Nicotine pouches have become more popular because they’re easy to use, portable, and don’t require the same level of attention as traditional smoking or vaping.

Another key shift we’re seeing is the growing demand for products that don’t negatively impact lung health. Former smokers and vapers, as well as those mindful of their overall well-being, are looking for alternatives that allow them to enjoy nicotine without the risks associated with tobacco. This growing awareness of lung health reflects a broader trend toward safer, more responsible choices—marking the beginning of a new era for nicotine consumption.

As more people look for these healthier, tobacco-free options, the future of nicotine is becoming clearer. The demand for tobacco-free nicotine is on the rise, with more consumers choosing products that allow them to enjoy nicotine without the harmful effects of tobacco. This shift indicates that the next phase of nicotine consumption will be cleaner, more convenient, and focused on delivering a satisfying experience without compromising health. It’s an exciting time for the industry, as we see the future of nicotine take shape.

Jak, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I grew up during a time when technology was rapidly evolving, and I knew I wanted to be part of that change. In high school, I started taking web design classes and quickly became captivated by computers and the endless possibilities the internet offered. The more I explored, the more I realized that the internet, search engines, and e-commerce were only going to become more vital to society. This drove me to dedicate myself to learning these technologies and seeing their potential to shape the future.

As my knowledge and skills grew, I decided to turn my passion into a business. I started offering web design and marketing services, and over time, many of my clients came from the alternative products industry—including nicotine, cannabis, and other lifestyle products. Working within this niche gave me unique insight into the needs of consumers and how to create tailored, impactful online experiences.

Years later, I was presented with an exciting opportunity: to partner with a new business focused on the future of nicotine and online shopping. This led me to SEA Pouches, where I’ve been able to leverage my experience to help market their innovative products directly to consumers. My goal is to create the perfect balance between product satisfaction and the convenience of modern e-commerce, offering recurring shipments that make it easier for users to enjoy a seamless, reliable experience.

How’d you build such a strong reputation within your market?

What helped me build my reputation in the market was a combination of hard work, a deep knowledge of technology, and a proactive approach to meeting my clients’ needs. I always aimed to stay ahead of the curve by anticipating what clients might require before they even asked. This allowed me to deliver solutions that were not only effective but also ahead of schedule.

I’ve also always focused on maintaining clear, straightforward communication with business owners, speaking in terms they can relate to, without using technical jargon that might feel intimidating. I believe this made me a trusted partner, as it allowed me to bridge the gap between technology and business goals seamlessly.

Above all, professionalism has been key to my success. Delivering projects on time, staying present and engaged with my clients, and ensuring I was always presentable helped me stand out. It’s the balance of technical expertise and professional demeanor that I believe has earned me respect in the industry.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

We sell directly through our own website, powered by Shopify. This gives us full control over the customer experience, allowing us to create a tailored, seamless shopping experience. Shopify’s user-friendly platform makes managing our store easy, with great features for payments, shipping, and analytics.

The main advantage of using Shopify is the ability to fully customize our site and brand, without the restrictions or fees of third-party platforms like Amazon or Etsy. While marketplaces offer visibility, we prefer the flexibility of growing our brand and maintaining customer relationships directly. The challenge is driving traffic, but the control we have makes it worthwhile.

Contact Info:

• Website: https://seapouches.com/
• Instagram: https://www.instagram.com/seapouches/