We’re excited to introduce you to the always interesting and insightful Jaime Purinton . We hope you’ll enjoy our conversation with Jaime below.

Jaime, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Jaime’s story is rooted in overcoming a traumatic event and finding gratitude for it every day. A story of jumping feet first off a cliff to do what she loves and finding a welcoming community at the bottom with arms wide open to soften the landing. Her story is one that is always changing and always beautiful.

On June 4th, 2014 while celebrating her birthday, the universe decided to change her life forever. Jaime and her husband, Tony, were hiking a trail they have hiked a hundred times before and Jaime lost her balance and in a split second shattered all three bones and dislocated her right ankle. Jaime and Tony had no idea how much their life was about to change while lying in the dirt waiting for help to arrive.​

When you are unable to do the things you love and are forced to be still and really think about your life and what is most important, your perspective changes. After two surgeries, a prognosis of a year of recovery, and an uncertain outcome, the thought of Jaime not being able to hike again was a real fear that crossed both Tony and Jaime’s minds daily. They both realized then how much hiking meant to them and even though this was the most difficult obstacle they had ever needed to overcome, they knew that the universe in its tricky little way had created an opportunity for them through this misadventure.

While Jaime was in recovery, Hike It Off was born. She was determined to bring this dream to life. Now she lives, breathes, eats, and sleeps Hike It Off. It is her dream, her medicine, and future. She are so honored to be able to share it with hikers that are just like her. Hikers who live to hike it off!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Sharing our passion for hiking.

One of the first magazines to focus solely on day hiking, we are proud to bring readers curated gear reviews, expert advice, inspiring interviews, in depth trail coverage, and all things day hiking related. We hand-select our partners to ensure they align with our core values and mission statement and add a significant value to day hiking.
Our commitment to ​Leave No Trace Principles is evident not only in our core values but in our 100% digital magazine and marketing. As much as we would love to provide a print version of our magazine, we feel printing all that paper and shipping all those magazines goes against what we support. We also believe the outdoors are for everyone, regardless of body size, race, sexual orientation, disabilities, religion, sex, social class, or age.

.
​OUR PURPOSE
To share the vibe and healing energy of hiking and inspire deep-rooted connections to the
outdoors.

OUR INTENTION
-Share the many positive benefits of hiking.
-Help hikers to become nature enthusiasts who care about the preservation of trails, so that all
those who hike after us can enjoy the trails in the same splendor for years to come.
-Emphasize Leave No Trace Principles.

OUR PATH
We are wife and husband, Publisher and Creative Director, aka Chief Lollygagger, lovers of all things hiking. In 2014, we created a stylish and successful clothing brand for hikers, and now we bring day hikers the very first magazine exclusively for them.

Does your business have multiple or supplementary revenue streams (like a ATM machine at a barbershop, etc)?

Hike It Off is a multi revenue stream business. We sell clothing online and in-person at our pop-up trailhead boutique. We also publish a quarterly magazine with sponsors and offer in-person paid events like guided hikes and retreats.

Any insights you can share with us about how you built up your social media presence?

Our social media audience is 100% organic! We believe that by being our authentic selves in every area of our business we will attract the people who want to be a part of the Hike It Off community.

Contact Info:

• Website: https://hikeitofflife.com
• Instagram: https://www.instagram.com/hikeitoffofficial/
• Facebook: https://m.facebook.com/hikeitoffofficial