Alright – so today we’ve got the honor of introducing you to Jaime Moar. We think you’ll enjoy our conversation, we’ve shared it below.

Jaime, thanks for joining us, excited to have you contributing your stories and insights. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

Over the years I’ve gotten really clear on what my core values are. The two that have stuck are connection and fun. I try to weave them into most, if not all, areas of my life. If ever I’m feeling out of alignment, or not quite myself I know that finding a moment for connection or fun (or both) will help bring me back to myself. Something I often think about to make sure that I’m living my values is that when I’m on my death bed I want to be able to look back and say, “That was fun.”

As a multi-passionate entrepreneur I try to make sure that everything I do is done with intention. I try to make sure that the choices I make, both in life and in business, are aligned with my values and what matters most to me. When I zoom out at all of my roles, which include co-owning a marina and restaurant, co-owing a yoga studio, and having my own coaching and yoga business I see an underlying thread that runs through them all: Service.

My hope is that anyone who encounters any of my offerings leaves feeling happier. Whether I’m serving you a burger, or guiding you into a deeper connection with your body, I hope you leave the experience feeling more joy.

I remind myself that I am building my legacy every single day. And inspiring and connecting with others in an authentic way helps me do exactly that.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I proudly wear three entrepreneurial hats.

The first as co-owner of Marina Knowlton, which is a family business. Another as co-owner of yoga studio, the Well. And finally as solopreneur in my own yoga and coaching business.

The Marina has been a part of my entire life. My dad bought a boat shack in the Eastern Townships of Quebec in 1980. He tells stories of how he didn’t have much support for this dream of his, but that he pursued it anyway. A pipe dream, many called it. Now almost 45 years later, that dream has evolved into a business that serves thousands of people every summer. Having worked there since about the age of 12, my role has evolved along the way. I now manage the restaurant, the social media, and the team.

One thing I can say that differentiates us is that we don’t go by the standard motto ‘the customer is always right’. While we pride ourselves on great service, we will always have our team’s back first. A great example of this is when we were coming out of Covid and had the opportunity to increase our restaurant seating again but decided against it. We realized that while yes, we could serve more customers and make more money by doing that, we knew that it would add to the stress of our team and to us that wasn’t worth it. And come to find out, our restaurant sales are doing just fine with less seating!

The Well came into my life just over two years ago. While I have been a yoga teacher for almost 15 years, I had no intention of opening a brick and mortar business in that field. All it took was being introduced to my now business partner, Valerie Vincent, to change my mind. We met over coffee, almost like a first date, and within 30 minutes I knew I wanted to be a part of her plan. She came with the numbers, with a location in mind, and with an excitement that I could get behind. I came with the connections and a passion for community. Fast forward to now, and our studio has held over a thousand classes, has been a space where friendships have formed, and continues to grow in a way that we are so proud of.

Finally, Jaime Moar Yoga & Coaching is where I get to help people in a variety of ways. My main mission is to help people, usually women, get to know themselves better. And then feel the courage and confidence to show up as themselves unapologetically. I also help women in their early stages of being an entrepreneur. I love nothing more than supporting someone’s idea and passion and helping them bring it to life. I offer programs and one on one coaching, both in life and business.

When I look at all of the hats I wear, I see myself as a community builder who hopes to help make people’s lives better. And I feel so grateful that I have many ways that I can make that happen.

We’d love to hear a story of resilience from your journey.

Right around the time that we were talking about opening the yoga studio, I was waiting on results from a biopsy. A couple of months earlier I had felt a lump on my neck. Fast forward to July of 2022, the day before we were supposed to sign the lease for our yoga space, the Well, I received a call from my local clinic. The receptionist asked me to come in later that day and followed it with words that still makes my stomach sink: And bring someone with you.

On July 26, 2022 I was told I have lymphoma. And after many more tests, I was told that it is a chronic type of blood cancer called follicular lymphoma. There is so much that I can share that having cancer has taught me over the last two years, but the main one is, don’t wait. If there is something you’ve been dreaming about, start making moves towards it. If you’ve been wanting to make a change in your life, but aren’t sure in which direction, get support.

In the doctors office that day, after being told I had cancer, one of the many feelings I felt was disappointment. Disappointment that I probably wouldn’t be able to be a part of this yoga studio idea that had come into my life unexpectedly. But as soon as I found out it was a ‘watch and wait’ situation I knew I wasn’t going to wait on this dream. The studio opened in September 2022 and it was the best decision we ever could have made. I’ve gone through treatment, lots of discomfort, and a wild ride of emotions. But having that space as a second home has helped tremendously in the healing process.

How did you build your audience on social media?

I run the social media for the marina, the Well, and myself. But I’ll share in regards to my personal brand. One thing I always remind people is that it’s truly quality over quantity in terms of followers. Yes, we need eyes on our business to make sales. But even if you have a small audience you can nurture it in a way that still allows your business to make sales. The other thing I’ve learnt is that if you want to grow organically, it’s truly a long game. You’ll slowly start to gain followers, and you’ll lose some along the way too. That is okay. It’s all part of the process. Know that it’s actually okay to lose people, because it leaves space for the right people to come in.

The other key component is that people fall in love with a person before they do a business. So I encourage getting out of your comfort zone and showing your face occasionally. People need to know, like and trust you, and then they will purchase from you.

I also believe that curated social media feeds are overrated! Show up as yourself, have fun, and the right people will find you.

Contact Info:

• Website: https://jaimemoar.com
• Instagram: https://www.instagram.com/jaimejessica/
• Facebook: https://www.facebook.com/jaime.moar.5
• Youtube: https://www.youtube.com/channel/UCMA8-O4k6bJd7dciH6w_MIA
• Other: Podcast: https://open.spotify.com/show/4n8P5mlLphtc2X2UPG2yNb?si=b62d7f902e7c4bc5