We’re excited to introduce you to the always interesting and insightful Jaime Berkes. We hope you’ll enjoy our conversation with Jaime below.
Jaime, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Doing hair for 27 years I suffered from joint pain in my hands and tennis elbow pain that was going to end my career. I turned to collagen to fix it but the problem was none of them worked. The reason why was because they were all filled with chemicals and preservatives that are harmful to your health. That’s when I knew I had to create my own collagen without any fillers in it. A blend of three trademarked collagens that have all had multimillion dollar clinical studies done on them proven to work and scientifically backed. My pain went away in the first week! So then I started to think about all of my clients that it could help with their hair, nails, skin, and pain and that’s when I launched Jaime Nicole Beauty Collagen.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Jaime Nicole is a beauty consultant, a licensed cosmetologist and owner of the award-winning Jaime Nicole Salon. In her three-decade career as a
hair and makeup expert, she has built a six-figure business, glamorized thousands of clients and honed her expertise with additional training from Vidal Sassoon, Aveda, Great Lengths USA, Eufora International and more. When she’s not working in her San Diego salon, you can find her training and coaching the next generation of stylists who seek her out for mentorship.
In an effort to help her clients look and feel good on the inside and out, she recently launched her Jaime Nicole Beauty Collagen.
After struggling with joint pain in her hands and hearing her customers’ desire to grow stronger hair and nails, she developed the pure and scientifically-proven formula along with industry experts.
Jaime Nicole lives in San Diego, California, with her husband, two children, and two English Bulldogs.
Can you talk to us about how your side-hustle turned into something more.
One thing that really helped my business scale since launching it in 2022 was being part of an online Reality Show called “The Blox” which was created by Wes Bergmann, a past contestant on MTV reality shows “The Challenge and “The Real World.” There were 60,000 applicants and they chose 55 start up companies to fly to Kansas City and compete against each other . I felt like a winner just being there. I met so many friends that are now like family. Entrepreneurship can be very lonely and now we all support each other in our businesses. I learned so much on how to expand my business during the experience that I now incorporate in my business.
Can you tell us about a time you’ve had to pivot?
Over the years I have been through many obstacles but have always learned from them and had a thriving business for nearly three decades. I have had to pivot a few times and because of it I saw sales increase through the 2008 recession, through the 2020 pandemic and even currently through the next economic downturn.
Contact Info:
- Website: www.jaimenicolebeautycollagen.com
- Instagram: https://instagram.com/jaime_nicole_beauty_collagen?utm_medium=copy_link
- Facebook: https://facebook.com/jaimenicolebeautycollagen
Image Credits
Laura Bravo Mertz Solifoto