We recently connected with Jaid Jennings-Liggons and have shared our conversation below.
Jaid, looking forward to hearing all of your stories today. Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?
My first client was a friend of the family. She used to let me practice on her growing up & she was asked to be a model for someone’s clothing line for a fashion expo featuring Kash Doll. She referred me to be the makeup artist for the designer’s entire line up of models. I did everyone’s makeup & it was such a great experience & it brought me such great exposure.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I am a freelance/traveling makeup artist. I started out watching my mom do her makeup & fell in love with the art of it all. I can see undertones, face structures, understand the goal of my client, & execute properly. I’m most proud of the joy that comes from making people feel beautiful & seeing the joy that they have once their face is done. I want everyone to know that it’s ok to look around for the perfect makeup artist. Everyone’s style is different & everyone cannot always give you the look you want, so find someone that best fits your needs & stick with them.
We’d love to hear the story of how you built up your social media audience?
Starting out I advertised & did specials to build clientele. I now take before & after pictures so people can really see my work. To anyone that is struggling with social media presence or just starting out, keep going, stay consistent with your work & keep advertising no matter what.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for building/growing clientele is to stay consistent, have excellent customer service, & think of ways to make customers want to come back/continue to support.
Contact Info:
- Instagram: j____jenligggg
- Facebook: Jaid Jennings-Liggons