We’re excited to introduce you to the always interesting and insightful Jaelin Hayden and Tynia Lewis. We hope you’ll enjoy our conversation with Jaelin and Tynia below.

Jaelin and Tynia , appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

We started NVADE in June of 2019 as a means to bring our adolescent dreams of empowering women to fruition. With that, we take the literal meaning of the word ‘invade’ and apply it to how we encourage all women to approach their goals and dreams.

Women fought for the right to vote and won. Women fought for the right to work and won. Women fight, succeed, and thrive in places we were once considered trespassers. Inequity has never stopped us, and it never will. Women continue to break the glass ceilings meant to show us what we could never attain. Thus, we wanted to create something that can encourage all women to choose the life they want and empower them to live it. We seek to dismantle the limits women place on themselves or have forced on them to help them realize they are not serving them. Our purpose is to supply them with pieces that remind them of their unlimited potential and the power to pursue their dreams on their terms.

We demonstrate an example of positive representation to young women wishing to take a chance and bet on themselves. We applaud the renaissance woman who is an entrepreneur, influencer, mother, boss, changemaker, survivor, healer, thought leader, couch potato, creative, 9 to 5 remote worker, traveler, and other shoes women walk miles in. We see you, hear you, and celebrate you in all the steps of your journey.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Our mission is to design minimal, luxury pieces to fit your style as you evolve and move through your purpose. NVADE is shaping a world where women dare to believe their dreams are within reach and limiting beliefs don’t fit us. They are too small. NVADE understands these size guidelines. That’s why we champion women by curating and crafting comfortable lifestyle pieces to clothe you as you transcend barriers in style.

Our promise is to provide clothing that has a fit for varying shapes, lifestyles, and seasons. We carefully craft our athleisure collections to help you embrace your style while enhancing your performance. Our intention in the process makes it easy to build out your wardrobe’s functional staples to be able to mix and match pieces seamlessly. We NVADE luxury athleisure to allow you to move swiftly and comfortably through the world while expressing your individuality as you build your dream life. Our selections can be worn to the office, casually, going out with friends, vacationing and more. NVADE is a true lifestyle brand. We believe in balance and synergy, so our collections also feature pieces for relaxation for your self-care and chill moments.

We offer the conscious consumer an eco-friendly approach to luxury athleisure rather than generic, fast fashion options. Each of our collections are sustainably sourced and designed to supply you lasting pieces to complement your style. Our quality material is to help to reduce our carbon footprint and impact on environmental degradation. We also work with an ethical manufacturer based domestically in Los Angeles, CA. We are body-positive or neutral as our brand is accessible, affordable, and inclusive of varying shapes and lifestyles. We are ultimately for consumers who consciously purchase from ethical brands that are consistently driven to do the work necessary to keep their customer’s trust and gain their loyalty.

Can you tell us the story behind how you met your business partner?

We met at the age of 12 in a college-preparatory boarding school and became best friends when our mutual love for sports, tutoring, and community service began to ignite our friendship. Our Residential Advisor mentored both of us, as well as 10 other girls on the power of healthy sisterhood through organic connections. At the close of our freshmen year of school, we made a pact to continue to provide an open space for other girls with the same passion that we ended up using in the future. In 2017, we graduated from college and the same burning passion from middle school began to fester after working our corporate jobs. In 2019, we created NVADE as a means to bring our adolescent dreams to fruition. NVADE is the embodiment of defying limits and embracing a world of limitless opportunities.

What’s worked well for you in terms of a source for new clients?

A great source of new clientele and just overall brand awareness for us has been attending pop up events locally within our community as well as fashion trade shows. This allows you to be able to meet potential customers face to face and give the brand a face. With this, people are able to see our personalities, hear our story firsthand, and get a direct understanding our our mission and purpose. In addition to our quality clothing, you never know what part of your messaging may resonate with someone so we find that these face to face interactions can be a direct link to what leads to brand loyalty. You can also potentially meet other genuine brand owners who are vending as well that can lead to future collaborations and/or simply allyship overall. Thus, if the event makes sense for us and our current positioning we will take advantage of the opportunities that present themselves to showcase.

Contact Info:

• Website: www.nvade.co
• Instagram: @nvadebrand
• Facebook: @nvadebrand
• Twitter: @nvadebrand

Image Credits
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