We’re excited to introduce you to the always interesting and insightful Jaé Joseph. We hope you’ll enjoy our conversation with Jaé below.

Alright, Jaé thanks for taking the time to share your stories and insights with us today. Did you always know you wanted to pursue a creative or artistic career? When did you first know?

For me, it wasn’t a singular ‘”aha” moment but more of a gradual realization. Growing up, I was always fascinated by storytelling, design, and the power to shift perspectives. But the turning point was when I was roughly 16 years old I attended an art gallery opening that a well-known fashion designer curated. Witnessing the collaboration of the two creative genres spoke directly to my core. It was a fusion of these elements that made me realize the depth of creative expression and its ability to connect people emotionally.

Jaé , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve spent my career creating immersive experiences that live at the intersection of culture, branding, and creative storytelling. My journey into the industry began with a deep love for design, art, and communication, which led me to work in fashion, events, and eventually, brand consulting. What started as personal exploration evolved into a professional pursuit of building brands and experiences that leave a lasting impression. I’ve had the privilege of working on everything from high-end fashion collaborations to experiential events that combine art, music, and storytelling in innovative ways. My expertise lies in brand strategy, experiential design, and developing creative campaigns that resonate with audiences push boundaries, and create deeper connections. What sets me apart is my ability to understand the emotional core of a brand and bring it to life through multi-sensory experiences. It’s not just about creating something beautiful but impactful and lasting. I’m passionate about crafting moments that people can truly feel and remember—whether it’s through a carefully curated visual campaign or an event that immerses attendees in a story. I’m most proud of my work with BAO- The Black Apothecary Office known as BAO Essentials, a skincare brand I developed that is more than just a product—it’s a luxury wellness journey, inspired by Caribbean Culture and personal reflection. It embodies the idea that fragrance, like art, can evoke memories and emotions, creating a lasting connection between the person and the experience. For me, it’s about crafting narratives that move beyond the surface. I want people to know that in everything I create, the goal is to make them feel something—to inspire, provoke thought, and bring them closer to who they are or aspire to be. Whether you’re a client looking to build a brand with a unique voice, or a follower of my creative journey, I want you to know that I’m committed to authenticity, innovation, and delivering experiences that transcend the ordinary.

What can society do to ensure an environment that’s helpful to artists and creatives?

I believe the key to supporting artists and creatives is creating environments where they can flourish without being confined by rigid systems or outdated expectations. One of the most impactful things society can do is invest in creativity—not just financially, but through education, resources, and opportunities for exposure. This starts with fostering creativity from a young age by integrating arts education into school curriculums in a meaningful way, not as an afterthought. For the creative ecosystem to thrive, society needs to value the arts not just for their entertainment or commercial aspects, but for their ability to spark conversation, challenge norms, and bring about social change. This means providing platforms where artists of all backgrounds can showcase their work without gatekeeping or bias, and where diverse voices are truly celebrated. Another critical component is mentorship and collaboration. Seasoned creatives should have the opportunity to mentor emerging talent, helping guide them through the business and logistical side of the industry, which is often an area where many struggle. We should also encourage interdisciplinary collaboration, where artists, designers, and creatives from different fields can work together and push boundaries. Finally, there needs to be a shift in how we think about creative work. The idea that art and creativity aren’t “real” careers is an outdated mindset. Society should recognize that creatives contribute to culture, innovation, and even the economy in invaluable ways. Supporting them means creating sustainable career paths where they can focus on their craft without constantly worrying about stability or financial security. If we can build a society that respects, invests in, and provides platforms for creatives, the entire ecosystem will thrive. Art is essential to our collective humanity, and supporting artists is an investment in the future.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

One of the biggest challenges non-creatives might face in understanding a multi-hyphenate journey like mine is the level of uncertainty and fluidity that comes with it. As a creative who wears multiple hats—whether it’s in branding, experiential design, or product development—there’s no set path or traditional career trajectory. Non-creatives often have more structured roles with predictable routines and clear advancement paths, whereas for multi-hyphenates, the journey is much more dynamic. There’s also the challenge of managing multiple roles at once. Being a multi-hyphenate means constantly shifting gears, juggling various creative endeavors, and blending different skills to create something new. From the outside, this may look scattered or unstable, but it’s a deliberate choice to push boundaries and explore multiple passions. Another aspect non-creatives might struggle to understand is the emotional investment that goes into creative work. It’s not just about completing a task—it’s about bringing an idea to life, often infusing your personal experiences, emotions, and vision into it. As a multi-hyphenate, each project I take on carries a part of me, and that vulnerability is something many might not fully grasp. At the same time, while creativity may seem free-spirited, it demands a lot of discipline and structure behind the scenes. Balancing multiple creative identities requires careful planning, adaptability, and a strong work ethic. It’s a lifestyle of constant reinvention, but also one that’s deeply rewarding because of the endless possibilities it opens up. Ultimately, the creative path—especially for a multi-hyphenate—is about embracing the unknown, pushing through challenges, and creating something meaningful even amid uncertainty. It’s a journey that’s driven by passion and vision, something non-creatives may not always see from the outside.

Contact Info:

• Other: Instagram @jaejoseph

  Brand Instagram @bao.skin

Image Credits

All images are the rights of Jae Joseph Studio.