Alright – so today we’ve got the honor of introducing you to Jade Russell. We think you’ll enjoy our conversation, we’ve shared it below.
Jade , thanks for taking the time to share your stories with us today Can you tell us about a time where you or your team really helped a customer get an amazing result?
In our first month together, we delved deep into refining Venus’s online presence, optimizing her profile, and strategically monetizing her bio link to drive leads to her content business from all the organic content she posted. The results were remarkable as we witnessed her digital persona evolve and flourish.
Moving into the second month, we set our sights on brand partnerships. With tailored Instagram strategies and expert negotiation tactics discussed during our weekly calls, Venus secured not one, not two, but three lucrative UGC brand deals. The pinnacle of her success came when she negotiated a campaign worth $700 with a brand with promising prospects for future collaborations.
Venus’s triumph is one of many inspiring success stories from the incredible women I’ve had the privilege to coach. In a previous engagement, another client of mine was prominently featured on Target and TJ Maxx’s social media platforms, further validating the impact of strategic content coaching in today’s dynamic digital landscape.
These achievements underscore the essence of what I do – empowering fellow content creators and entrepreneurs to unleash their full potential and achieve remarkable success in their respective niches.”
Jade , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’ve Been in the content creating since Dub smash, Musically, Vine, Flip gram & In this app is still used today “ Triller”.
growing up, I was the only girl in the house in content creating was my way Of expressing my creativity & my inner Director.
In Elementary school I choreographed & styled My whole talent show dance routine. It was me and 3 friends. I was determined To give the best performance Chenoweth Elementary has ever seen.
I always encouraging my friends to hop on the latest dance trends with me & Slowly begin to build a following on Instagram. By the time I got to high school I had 8000 followers.
I never looked at my content creation as a business until Covid hit, and I decided to drop out of college & Pursue entrepreneurship.
It started with creating social media graphics, Flyers, logos, and websites for businesses. I was Self-taught with the help YouTube University & Tik Tok Academy.
Brands began to reach out to me, offering me their free products and services and exchange for video or Google review.
As I started building my relationship with brands, I began To receive payment for my 15 and 30 second reels videos. that’s when I started UGC Full time.
I now help busy business owners with their content marketing strategies. Once me and my client figure out what their objective is for social media marketing.. I then come in and craft a content strategy that aligns to that goal. Then we create the content calendar & Depending on what package my client is in, I can come to them to film this content, edit it and upload it for them.
I offer services for creators and business owners.
My coaching consist of Teaching creators how to launch and grow their content business with UGC & Coaching for business owners includes helping them Learn how to edit and follow a content calendar.
every month I throw a “ Content to cash” Editing Live MasterClass Were me and my business Partners go over the various ways to master CapCut and create content that converts.
I most proud of the reactions and reviews I get from my clients after we’ve completed a project. In social media management, giving makeovers to someone’s page is like Remodeling their online home.
I know there’s a lot of social media managers, and constent creators out there but I know what sets me apart is my Personality and ability to empathize With people on their stock points that’s keeping them From showing up consistently online for their business.
mental health plays a big part of being a business owner of any shape or form, and I am a mental health advocate and understand the side effects of imposter syndrome, self doubt, or simply having a lack of support around you.
I bring any client of mine into a community of other like-minded women that they can reach back to for support anytime, even if we discontinue services.
One of my daily affirmations Is health is wealth, So stay healthy, Mentally and physically !
As a weight loss warrior who used to be 300 pounds! I Can you tell you from experience when you can control what you put in your mouth you can control anything!
Shout out to all the vegan vegetarians out there! We changing in the world one plant-based meal at a time
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Networking! Networking Networking!
As a Content creator, you’re only as credible as your portfolio. Most folks have to see it before they believe it, and being able to display that you’ve worked with Multiple brands helps showcase your editing style and skills to anyone interested in working for you. I believe being a “no niche” creator sets me apart from other content creators. I am a visionary and enjoy bringing my client’s visions to life.
My advice to anyone looking to be a full-time content creator is not to be afraid to put yourself out there. Many of my SMM ( Social media management ) contracts came from me filming content while enjoying the establishment. Mainly restaurants. I would do a review and get noticed by the staff while filming, and naturally build relationships with them, and, in some cases, invite them to be in the video. Following this strategy is like planting a seed before you send that email promoting collaboration. I suggest starting with a brand collaboration post and working your way to a full contract.
The UGC and Influencer industry was worth 1.1 billion U.S. dollars as of 2023, having more than tripled since 2019. Long story short, there’s a creator for every brand! To get a content business jumpstarted, I suggest these databases to start getting Free PR Packages to build your portfolio and paid brand deal opportunities sent directly to your email.
Cohley, Mini Social, #Paid and BrandsMeetCreators. All very helpful for both business owners and creators.
Businesses can use these databases to get quality content of their products from influencers and UGC Creators and consistently have fresh marketing content. My Product-based clients truly love being able to hand-pick content creators and influencers to help spread brand awareness for their brand.
Lastly, always remember to get customer testimonials and reviews. You will need them to land your next deal! Don’t wait to get a coach or mentor to help you achieve results. My coach helped me get to 1 million views in 14 days! I also remember to stay prayed up. God is behind all Manifestations come true.
Can you share a story from your journey that illustrates your resilience?
My Father died when I was 17, and then my older brother was murdered during COVID in 2020. I was in a deep depression for five years and gained 120 lbs I was 300 lbs to give a better perspective. I had lost all interest in content creation and was far from my relationship with Christ. Throughout all those trials and Tribulations, I learned the importance of dieting and mental health. I lost 100 lbs in 2023 and begin my content journey again. I begin going to therapy and working on my personal development. I started building better relationships and networking, leading to better clientele inside my business. As I walk with God, I try my best to be a part of all things mental health awareness in my community, and I love helping people begin their self-care and mental health journey. I am now vegan and vegetarian. And strive to hit the gym 3-5 times a week. Prayer daily is mandatory. And I look forward to continuing to walk in my purpose and see what all God has in store for me.
Contact Info:
- Website: www.jadetheecreative.com
- Instagram: @jadetheecreative
- Facebook: Jade Russell
Image Credits
by photography page is @shotsbyjade