We’re excited to introduce you to the always interesting and insightful Jade Norris. We hope you’ll enjoy our conversation with Jade below.
Jade, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?
The idea for NSPIRE Primary Care was born out of both necessity and conviction.
In 2020, I had just completed my family medicine residency — 8 weeks postpartum with my second baby — and standing at the crossroads of career and calling. I saw firsthand how broken and transactional our healthcare system had become. Patients were rushed through 7-minute visits, providers were drowning in paperwork, and compassion was being traded for quotas. I couldn’t reconcile my passion for medicine with a model that didn’t allow me to truly care for people.
So, I decided to build something different — something human again.
Starting debt-free, with nothing more than a laptop, a prayer, and the belief that personalized care still mattered, I opened NSPIRE Primary Care — the first Black-owned membership-based medical practice in Las Vegas. The goal was simple but radical: to give people time, trust, and access to their doctor without the barriers of traditional insurance.
The logic was clear. I knew that if I could remove the red tape — the billing codes, the waiting rooms, the insurance games — and instead focus on relationships, prevention, and wellness, the outcomes would follow. Employers were struggling to afford insurance, families were skipping care because of cost, and burned-out professionals were desperate for convenience and quality. We became the answer to that gap.
What excited me most was that we weren’t just treating patients — we were transforming how healthcare feels. I wanted my daughters to see that you can design your own lane in medicine — one rooted in compassion, equity, and innovation.
Today, NSPIRE has grown into a wellness movement across Las Vegas — combining concierge primary care, corporate partnerships, and community events that make health accessible again. It started as one mother’s dream to practice medicine differently… and became a mission to inspire a healthier, more human way of caring.
Jade, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m Dr. Jade Norris, a board-certified family medicine physician, wife, mother, and the founder of NSPIRE Primary Care — a concierge-style medical practice in Las Vegas reimagining what quality, accessible healthcare should feel like.
My journey into medicine started with a simple desire: to truly care for people. I’ve always been drawn to relationships — to hearing people’s stories, understanding their “why,” and helping them achieve better health through connection and education. But after years of working within the traditional system, I saw how impersonal and exhausting healthcare had become — for both patients and providers.
In 2021, I launched NSPIRE Primary Care to change that. Our model removes insurance barriers and focuses instead on membership-based, relationship-driven care. Patients can text, call, or video chat directly with their physician, get same-day or next-day appointments, and experience care that feels personal, proactive, and rooted in prevention.
We offer comprehensive primary care, medical weight management, hormone optimization, and wellness programs for both individuals and corporate teams. Through NSPIRE Corporate Health Partnerships, we help small and midsize businesses provide affordable healthcare benefits to their employees — reducing absenteeism, improving morale, and strengthening workplace wellness.
What sets us apart is time, access, and trust. Our patients never feel rushed. We emphasize lifestyle medicine, advanced lab testing, and evidence-based, personalized care plans. Beyond the clinic, we host community events — from Pickle in Pink (raising funds for free mammograms) to corporate Lunch & Learns — because wellness should reach beyond four walls.
I’m most proud of building a healthcare model that inspires hope again — for patients who felt unseen, and for other physicians who dream of practicing medicine with heart. At NSPIRE, we’re not just treating illness; we’re transforming how people experience healthcare — one relationship at a time.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the biggest lessons I had to unlearn was the idea that being a “good doctor” meant seeing as many patients as possible in a day.
In traditional medicine, productivity is often measured in numbers — how many charts you close, how many visits you complete, how fast you move. During my residency, I was taught that efficiency equaled success. But deep down, I knew that real healing doesn’t happen in seven-minute visits or quick prescription refills. It happens in the quiet moments of listening, in understanding the “why” behind a patient’s symptoms, and in creating space for trust to grow.
When I started NSPIRE Primary Care, I had to completely retrain my mindset. I had to give myself permission to slow down — to trade volume for value. At first, it felt uncomfortable, almost rebellious, to spend thirty or forty-five minutes with a patient when the system had conditioned me to move faster. But the more I did it, the more I saw the transformation — not just in my patients, but in myself.
I learned that slowing down wasn’t less productive — it was more powerful. My patients were finally being heard, their outcomes improved, and I rediscovered the joy that made me want to practice medicine in the first place.
Unlearning the rushed system taught me that presence is the most powerful medicine we can offer. And that’s what NSPIRE was built on — time, connection, and the courage to do healthcare differently.
Can you talk to us about how you funded your business?
When I decided to launch NSPIRE Primary Care, I didn’t have investors or a big financial cushion waiting for me — just a clear vision and a lot of faith. I made a commitment early in residency that I wanted to start my business completely debt-free, even if it meant growing slowly.
During my final year of training, I lived on less than I earned and saved $5,000 from my residency income. It wasn’t much by business standards, but I knew that if I could pair discipline with creativity, I could build something real. That initial savings became the seed money for NSPIRE — covering my first month’s rent, basic equipment, and the legal setup to open my doors.
In the beginning, I moonlighted part-time in urgent care to keep the business afloat. Every extra shift meant another investment back into my practice — whether it was upgrading technology, building my website, or expanding patient services. It was exhausting, but I saw every hour as a brick in the foundation of my dream.
Looking back, funding my business this way taught me a powerful lesson: you don’t always need a large loan or outside investors — you need vision, resourcefulness, and consistency. Starting debt-free gave me freedom. I could grow at my own pace, stay aligned with my mission, and make decisions based on purpose — not pressure.
That’s how NSPIRE was born — not from wealth, but from wisdom, work ethic, and belief that something built with intention will always stand the test of time.
Contact Info:
- Website: https://nspireprimarycare.com
- Instagram: nspireprimarycare
- Facebook: jade norris
- Linkedin: drjademd
- Youtube: drjademd