We’re excited to introduce you to the always interesting and insightful Jade Matviyenka. We hope you’ll enjoy our conversation with Jade below.

Hi Jade, thanks for joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Going from idea to execution requires a cycle of change. Martha Beck, founder of Wayfinder Life Coach Training, describes the change cycle as “a psychological metamorphosis for humans” that occurs in four stages after a catalytic event. My catalytic event was the realization that my 9 to 5 job was not aligned with my life purpose. I was a schoolteacher for years, but very early into this past school year a series of events unfolded making it clear that this lifestyle was not in keeping with my true essence – what Beck calls the Essential Self. With that, I found myself smack dab in the middle of Phase One of the Change Cycle – the death of an identity and the birth of something new.

I decided to honor my commitments for the rest of the school year, but I started to plot my next move. The wheels were in motion, thrusting me into Phase Two of the Change Cycle (what Beck refers to as “dreaming and scheming”). This is the phase where ideas begin to take shape. In my case, I knew that I wanted to design a life that allowed me to do the things that I love with the people that I love. Over the next several months, I asked myself powerful questions that guided me in teasing out a formal plan of action. The Japanese concept of Ikigai played an integral role in my soul-searching. In Japanese, Ikigai roughly translates to “reason to live” – it encourages people to find what’s important to them and live a life with purpose and joy. Ikigai is a state of well-being that comes from living an aligned existence at the intersection of what you love, what you’re good at, what the world needs, and what you can get paid for.

I’ve always loved hosting people and creating vibey environments to congregate, commune and convive. The more that I dreamed and schemed, the more excited I became – which I perceived as an indicator that I was on the right path. Stoking the flames of excitement, I continued to refine my ideas. In due time, this launched me into Phase Three of the Change Cycle, what Martha refers to as the Hero’s Saga. This is when I started making moves – preparing my mobile vending unit for licensing and inspection, for example. Gathering materials and supplies, ushering my idea into in the world of form. The rubber hit the road – I was intrinsically motivated to do physical things to build that new life that I desired. I am now in Phase Four, the Promised Land as Martha calls it – otherwise known as the payoff. My new identity is fully formed and in motion.

The Change Cycle is an ongoing process that ebbs and flows over time. Going from idea to execution was a long play, but Martha Beck’s Change Cycle provided invaluable perspective that enabled me to trust the process and lean in. I’ve landed comfortably into my new identity, embodying the energy it takes to pursue my highest potential as a result.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My business is called Spring Fed Solutions LLC. Spring Fed provides the public with various access points to the experience of personal and collective joy. The three C’s of Spring Fed are coaching, canteen, and content. As a Martha Beck Wayfinder Coach-In-Training, I provide life coaching services that help clients uncover obstacles that are holding them back, so that they can move toward their unique destiny and live joyfully. Spring Fed Canteen spreads joy via food service, event design and hospitality. We serve nourishing meals at local farmer’s markets using our vintage New York City halal-style food cart, with an emphasis on holding space to convene for community connection. Spring Fed Content publishes videos and writing that serves as a direct and immersive channel for personal creative expression.

The three C’s are distinct streams that feed into the same pond. This business structure allows me to diversify my offerings while maintaining brand alignment. If you ask me what I do for a living, my answer is scattered across the board – and that is intentional, by design. This approach is what author Emma Gannon refers to as “the multi-hyphen life.” According to Gannon, being a multi-hyphenate is about heeding the call of one’s entrepreneurial spirit to lead a more fulfilled and financially healthy existence. I am most proud of my ability to help clients identify and dismantle limiting beliefs, so that they can tap into their highest potential and zestfully pursue their own hyphens. Whether you are looking to soul search, host an epic gathering, or engage with aesthetically pleasing content for personal enjoyment – Spring Fed has a solution for that.

We’d love to hear a story of resilience from your journey.

Spring Fed Solutions isn’t my first go at launching a business. I first opened my food cart more than ten years ago, back in 2013. I ran the business for two years, but it was an exhausting endeavor that I experienced as draining in more than one way. I was struggling with the uncertainties of running my own business and I craved stability. I chose to back-burner my entrepreneurial pursuits and pursue a teaching career instead. Teaching seemed like a safe bet for me at that time. In retrospect, I was facing limiting beliefs that I wasn’t ready nor willing to address. I pursued teaching with as much love as I could muster. My students brought me joy, but I discovered an element of bureaucracy in education that eventually proved unbearable for me. This realization became the catalytic event that led me back to my sidelined business.

It’s right around this time that I became aware of (and later enrolled in) Martha Beck’s Wayfinder Life Training – a training that inspires and empowers me, indescribably complimenting my business pursuits. Armed with the awareness of Beck’s Change Cycle, I am now able to navigate the previously unnerving aspects of business ownership with ease and enjoyment. Expanding my consciousness allows me to process the ups and downs in stride. I’m cultivating a skill set that holds space for resiliency, and the opportunities to practice are infinite.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Lifelong socialization created certain neural pathways that I am intentionally rewiring. A significant story that I am unlearning relates to having a scarcity mindset. Through conditioning, both conscious and subconscious, I developed a fear of never having enough. Never enough money, never enough time – nothing ever enough. The pervasiveness of these particular thoughts played a major role in my initial business shortcomings. The power of thought is real, and I was allowing that power to work against me.

Through ongoing self-development work, slowly I created enough space between myself and those thoughts to recognize them as just that – thoughts. I am not my thoughts – and with that realization, I become empowered to alter negative patterns and generate meaningful change. Actively shifting my mentality away from lack in favor of abundance and prosperity reorganized my neural pathways in a manner that serves me well in the pursuit of my best life.

Contact Info:

• Website: https://www.springfedsolutions.com
• Instagram: @springfed.solutions

Image Credits

Chelsea Mandes Photo