We recently connected with Jada Johannes and have shared our conversation below.
Jada, thanks for joining us, excited to have you contributing your stories and insights. Are you able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen?
Once I realized the amount of time and energy I was putting into photography, I quickly realized my ‘hobby’ needed to be leveled into a full-time business. I started out this journey by creating a website, Instagram, and many other marketing strategies so that I could increase my clientele and have a more concrete schedule, which also helped in financial areas. After creating a foundation, I began investing my time and money into learning the ins and outs of running a successful business, everything from taxes, invoices, and consultations to response techniques and marketing. Once I started to better one part of my business, every other aspect seemed to need a bit of fixing too. Before I knew it, I was expanding a self-made business into a team of more than just me. I truly do not think I will ever stop maintaining the ability to transform my hobby into a successful career.
Jada, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started photography 6 years ago when I was merely 14 years old in high school. I am now 21 and over the last 6 years, I have grown a passion for pictures into a business based on creating personalized sessions for each and every person I work with. Not only do I aspire to capture the pureness and humbleness within every session, but more importantly I want to take your memories and make them last a lifetime. I am a firm believer that photographs allow us to freeze moments in time and help us remember the feelings our memories give us.
My passion for photography really began to flourish in a high school art class. This urged me to buy my very first camera and start experimenting with different styles. Over the last year, I have transitioned mostly to weddings and couples photography, due to the joy and creativity it brings me. I still love opportunities to capture families and graduates, however, there is something so magical and memorable about true love that continues to draw me in.
What’s been the best source of new clients for you?
CONNECTION & RELATIONSHIPS!! Almost all of my clients tell me that they were referred by someone else and that brings me so much joy to know that people loved my work enough to share their thoughts with people they trust. However, it takes a lot of work to continually maintain strong relationships with clients. This means consistently reaching out to provide assistance and support, delivering a happy and professional attitude on a daily basis, while still achieving high-quality work. It is my goal to turn every one of my clients into a friend. I aim to create a lifelong relationship between my clients and me.
What’s the most rewarding aspect of being a creative in your experience?
My absolute favorite part is the freedom I have to change and manipulate things to achieve a certain look or style. Whether it’s lighting or landscape, I try to use every aspect to create new and exciting photographs. I get to decide the feeling and emotions my clients will take away from their session.
Contact Info:
- Website: https://www.midwestmoments.com/
- Instagram: midwestmomentsllc
- Facebook: https://www.facebook.com/jadajohannes.photography/
Image Credits
Jake + Caitlyn Beth + Darren Zakk + Julia Geo + Brandie Becky + Derrick