Alright – so today we’ve got the honor of introducing you to Jacqui Rubinoff. We think you’ll enjoy our conversation, we’ve shared it below.
Jacqui, thanks for joining us, excited to have you contributing your stories and insights. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
When Eye of Love first started 12 years ago as an international B2B company, our focus was on developing high-quality pheromone products and establishing partnerships with distributors around the world. We believed in the power of our products and wanted to share them with a global audience. Our initial growth was steady, but we realized that we had the potential to reach even more customers and create a stronger brand presence.
The first major turning point came when the COVID-19 pandemic hit. Like many other businesses, we faced challenges due to disruptions in the supply chain and reduced demand from our B2B partners. However, we saw an opportunity to pivot and expand our business model. We decided to venture into the B2C market and leverage the power of social media to connect directly with customers.
To implement this strategy, we invested in creating a strong online presence through various social media platforms. We focused on building an engaged community by sharing educational content, customer testimonials, and lifestyle-related posts. We also collaborated with influencers in the beauty and wellness industry who aligned with our brand values. This helped us reach a wider audience and build trust among potential customers.
Of course, scaling up was not without its challenges. We faced obstacles such as increased competition, adapting to the ever-changing social media algorithms, and ensuring consistent product quality as demand grew. However, we remained committed to our vision and constantly monitored market trends to stay ahead.
Meaningful moments along the way included receiving positive feedback from our customers who experienced the benefits of our pheromone products, seeing our online community grow and engage with our content, and expanding into new markets. These moments reaffirmed our belief in the value we were bringing to people’s lives.
Like any entrepreneurial journey, we made our fair share of mistakes too. We underestimated the initial effort required to establish a strong social media presence and had to learn through trial and error. We also experienced challenges with international shipping and had to streamline our logistics operations to ensure timely delivery to customers worldwide.
Overall, our scaling-up story has been a combination of strategic decision-making, embracing new opportunities, adapting to change, and learning from our mistakes. By expanding into the B2C market and leveraging social media, we were able to connect directly with our customers, build a stronger brand presence, and experience significant growth.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I joined Eye of Love upon graduating with a degree in Family and Consumer Sciences. My passion for relationships and the wellness industry led me to Eye of Love. I’ve always been fascinated by the power of human connections and how scents can play a role in enhancing them. Joining Eye of Love allowed me to combine my interests with a growing business.
At Eye of Love, we provide a range of pheromone-infused products, including perfumes, colognes, and body sprays. These products are carefully crafted to help individuals boost their confidence, attract others, and create deeper connections. We believe that everyone deserves to feel their best and experience the magic of meaningful relationships.
What sets us apart is our commitment to quality and innovation. We invest in extensive research to develop products that truly deliver results. Our formulations are made with premium ingredients and undergo rigorous testing to ensure effectiveness and safety.
I’m most proud of the positive impact our products have on our clients’ lives. We’ve had the privilege of helping individuals from all walks of life feel more confident, form stronger connections, and create memorable experiences. Witnessing these transformations and hearing the stories of our satisfied customers is incredibly fulfilling.
For potential clients, followers, and fans, I want you to know that Eye of Love is more than just a brand – it’s a community. We genuinely care about our customers and their well-being. We strive to provide exceptional customer service, personalized consultations, and continuous product improvements based on feedback.
How do you keep in touch with clients and foster brand loyalty?
To keep in touch with clients and foster brand loyalty, we focus on personalized communication, exceptional customer service, loyalty programs, engaging content, feedback gathering, and active social media engagement. These strategies help us build strong relationships and ensure client loyalty to Eye of Love.
Do you have any insights you can share related to maintaining high team morale?
Managing a team and keeping morale high is crucial for a thriving and productive work environment. Here are some valuable strategies I recommend:
Firstly, foster open and transparent communication. Encourage them to share their thoughts, ideas, and concerns. Effective communication builds trust, alignment, and a sense of belonging.
Recognize and appreciate team members’ efforts. Celebrate achievements, both big and small. Provide feedback to acknowledge their contributions.
Empower your team with autonomy and trust. Delegate responsibilities and allow them to make decisions. Encourage their independent thinking and problem-solving skills. Trusting their judgment fosters a sense of ownership and motivates them to perform at their best.
Support their professional growth and development. Provide opportunities for training, skill-building, and career advancement. Invest in their growth, both personally and professionally. Showing that you care about their long-term success enhances their commitment and engagement.
Encourage work-life balance. Respect their personal time and boundaries. Promote a culture where taking care of their well-being is valued. Offer flexible working arrangements when possible. A balanced work-life integration helps maintain motivation and prevents burnout.
Lead by example. Set a positive tone by demonstrating professionalism, integrity, and a strong work ethic. Show empathy, actively listen to their needs, and provide guidance and support. Be approachable and accessible, and encourage an open-door policy.
By implementing these strategies, you can effectively manage your team and create an environment where high morale thrives. A motivated and engaged team will not only produce better results but also foster a positive and enjoyable workplace culture.
Contact Info:
- Website: www.eyeoflove.com
- Instagram: eyeoflove
- Facebook: www.facebook.com/eyeoflovecollection
- Twitter: eyeoflove_
- Other: TikTok: Tiktok.com/eyeoflove
Image Credits
Influence Effect (main photo of me)