We’re excited to introduce you to the always interesting and insightful Jacqueline Rose. We hope you’ll enjoy our conversation with Jacqueline below.

Alright, Jacqueline thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission the drives your brand?

I was born into an abusive cult, an unthinkable and hidden scenario that tortured and scarred my siblings and I for seventeen-years to the degree that two of the four of us are disabled due to PTSD/Suicide struggles. I decided to commit suicide at age six, realizing there was no other means of escape, not even knowing suicide was a word. As I made eye contact with myself in the mirror, I remembered to my life dream I’d created at the age of five, to grow up and help people through horses. My first time on a horse at age three changed my life, I experienced what it was like to fly and feel freedom. As I stared at my large six-year-old eyes I stopped myself, I decided to live, to do everything I could do for the rest of my life to help people like myself without hope. I never let the dream die, horses were entrenched in all aspects of my experience growing up, teaching me to thrive, communicate, overcome, and believe in myself. I began my career at age eighteen while still in school, desiring to buy a house at 21 and two fast muscle cars, I wanted a large house to “save” my siblings from our childhood home, “The House of Horrors”. I did it, I purchased three fast muscle cars by age twenty and a house at twenty-one. I was a small minority woman that had suffered unspeakable trauma in a male dominated industry, I learned to thrive, becoming a director at age twenty-one. I didn’t see my Spanish and Native American roots as a crutch, but a beautiful heritage that I wanted to revive in myself after generations of abuse and suppression. I learned how to overcome my debilitating PTSD by throwing myself fully into my mission to help people one day. Spending my career in large-scale construction, aerospace, and energy, I rewired my brain and learned from mentors and lived in a state of loving determination to create my dream life. My life changed while working third-party for SpaceX in talent/HR managing two regions and multiple clients, I thought I was on track to climb a long corporate ladder. While on the plane to and from various project locations, it hit me, it was time to make my dream come true! I cut the cord of passion that I had for aerospace that changed my life by leaving the role. It awakened the dragon in my soul being at SpaceX for one of the site visits, seeing a company and team that wanted to change the world. I resigned from my Area Director role and took a position in Denver back in the construction industry to finally live the dream and opened 99 Hearts. 99 Hearts is a 501c3 charity I founded in 2015, we rescue horses and help people from all walks of life with our unique programs. Our three programs Suicide Prevention, Workforce Development and Family Services support people through horses and transformative resources. We help Veterans and underserved populations. I’ve built three social enterprises and am now launching a charity music production, The Rose Show against suicide, all dreams of a little girl that shouldn’t have lived, much less thrived.

Jacqueline , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

99 Hearts is the soul of my ecosystem of ventures, I have spent three years laboriously building the entirety of the childhood dream that saved my life. I decided to trade a life of motherhood for a life of business and charity at age eight. I boxed up my dolls, fantasizing about growing up to become a businesswoman that would make a difference in the world. Hathor is a certified Minority Women Business Enterprise that serves construction, aerospace and energy with Diversity, Equity, Inclusion, teambuilding and more. We give back to 99 Heart’s Workforce Development program. New YOUniverse is a workplace wellness and retreat company that utilizes many of the modalities that changed my life during my healing journey. I host and facilitate as a Certified Hypnotherapist, Reiki Master, Executive Coach and Equine Partnered Yoga Instructor. We have a broad network of top-tier facilitators that help people find and awaken their dragon and create a “New YOUniverse”. We lead retreats domestically and abroad. As a social enterprise, New YOUniverse gives back to 99 Heart’s Suicide Prevention Program. The Wild Rose Ranch is a space where we host private events from elopes, pony parties, divorce parties, photo-shoots, corporate retreats and more. We are passionate about the environment and raise bees for honey for our line of naturals. We give back to 99 Heart’s Family Services Program, providing magic to families that have lost a child. Lastly, The Rose Show is a music production of original songs and classic rock renditions, I tell my story of overcoming adversity as the lead singer with backup dancers and artists that have utilized music to overcome suicide. There’s a version of the show on horseback and one on-stage, the show is a charity show against suicide, dedicated to my two siblings. I have operated on a volunteer basis as the Executive Director of 99 Hearts for six-years, promising myself I’d make it to the organization’s sixth birthday as a volunteer because I wanted to give back from my heart. I witnessed the insidious things financial greed could do to hurt people through my childhood. I am currently fundraising for three salaried roles for the organization, including my own salary. We are a special family of companies that exists from the overcoming of adversity and stubborn mission to make a difference in the world.

How about pivoting – can you share the story of a time you’ve had to pivot?

I worked my way up the ladder to a director role by the age of twenty-one, with a six-bedroom house, horses, and classic cars, I worked hard each day to maintain my lifestyle from 2003-2009. One day, at the very beginning of the recession in 2009, I lost my job, the company closed without notice and failed to pay the employees as it closed, unpaid commissions and salaries were a huge gut-punch to my dreams. Jobs were scarce during the recession; I was severely upside down in my mortgage as housing values plummeted in Denver. I applied to the first job I found, a huge step back, half of my wages, it was a role working with refugees for a large non-profit. Little did I know this was one of the best things that would ever happen to me, it’s the place I learned self-compassion and met life-long friends that would inspire me to keep going and learned about nonprofit leadership. I went through ups and downs, feeling as if my six-year-old dream of changing the world was slipping into oblivion. I found myself suicidal yet again, tired of giving my all in a role that paid half of the wages I’d been making for years prior. As I contemplated ending it all, I stopped, remembering that little six-year-old’s eyes that held on through the unthinkable so she could grow up to help people. I began pouring myself into helping victims of human trafficking and refugees at work and reconnected to my musician roots. I began writing music like a mad woman, the music brought me back to life and saved me from hopelessness. I formed the dream of The Rose Show while writing songs on my vintage piano and drum set, the music awakened the dragon in my soul to rise yet again, even stronger than ever before.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I grew up in a situation where I was abused, tortured, and isolated with every form of extreme abuse imaginable behind closed doors at home. I was betrayed and belittled by the very people that should have loved and supported me and forced to act “normal” in public. I was in a state of terror and self-hatred for as long as I could remember, never feeling the magic of being a free-spirited child. My first ideation of suicide was at three-years-old, gazing longingly at the second story window, almost opening it, and jumping. I was nearly bullied to death by a parent, witnessing horrors that no child should see. I believed the lies they fed me, that I was not worth life, that I was ugly, unlovable, and responsible for all the mistreatment. There was little to no hope for me to live a normal life, I was seventeen years-old when I was finally able to live life outside of the religious cult and abusive experience. I had body and facial dysmorphia, believing I was hideous looking and worthless, that no-one would ever love me. I was in for a huge surprise when people began asking me to model, feeling as if they must be crazy or desperate. I remember women in my workplace being jealous of my looks, success, and talent, it was a shocking unforeseen paradox to re-wire. There I was, thinking I was an unlovable monstrosity, to imagine anyone could want to be in my shoes was unthinkable at the time. Each therapist I visited said my story was the worst they’d supported in their practice. Surprised to hear this I began rewiring my reality, I began to see that I wasn’t responsible for my upbringing and any of the abuse and torture. I decided to accept the modeling opportunities, shocked to see how beautiful I actually was when seeing the photos and hearing the complements. I decided to once again allow the dragon to awaken, and I decided to go on a five-year healing journey, trying each holistic modality I could afford. This was the real end of the beginning, I healed, layer-by-layer, hypnotherapy, equine therapy, coaching, Reiki, yoga, and music ripped my soul apart and created a new woman, the real me. I rewired my beliefs about myself, rising to a level of self-love and acceptance, abandoning my suicidal thoughts and feelings, exchanging them for love of myself and humanity. I became certified in all of the modalities that changed my life and today I help people create a new reality. I understand “what it’s like” on so many levels, I have learned to love my life, each beautiful moment has been filled with the magic of transmuting un-love into power. If rising from the ashes is possible for me, it’s possible for each of us to unlearn and rewire ourselves to courageously rise to the occasion of life. I am living my dream in all capacities and will continue to embody the dragon that I was born as until each dream has come true.

Contact Info:

• Website: https://jacquelinerose.org
• Instagram: @jacquelinesroses
• Facebook: https://www.facebook.com/profile.php?id=100005274799352
• Linkedin: https://www.linkedin.com/in/jacquelinerosemitchell/
• Youtube: https://www.youtube.com/channel/UCTyGRrlJyTGXf6wMVryoSSQ