Alright – so today we’ve got the honor of introducing you to Jaclyn Trice. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Jaclyn thanks for taking the time to share your stories and insights with us today. What do you think it takes to be successful?

Success, in my experience, comes down to a solid mix of self-leadership, staying true to yourself, working well with others, staying curious, and knowing when to delegate. First things first: lead *yourself* well. If you’re running on empty, your team will feel it too.

And let’s be real you will mess up. Embracing that truth takes the pressure off and actually helps you move forward with more confidence and clarity.

I had to learn this the hard way. Early on, I thought I had to do everything myself to prove I was capable. Spoiler: it backfired. I made mistakes, got overwhelmed, and felt stuck. Things finally started to click when I began leaning on mentors, asking more questions, and trusting others with the things I didn’t need to own. I still remember handing off a big report to someone newer on the team and they totally crushed it. Their fresh take ended up being better than anything I would’ve done on my own. That’s when I realized delegation isn’t just about saving time, it’s about unlocking new ideas and letting others shine.

Shifting from a solo hustle mindset to one of shared leadership completely changed the game. It made work more fun, more collaborative, and way more impactful. To me, that’s what success is really about: rising together, not just climbing alone.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hi! I’m Jaclyn Trice, founder of Muse Group Marketing. I’ve been working in digital marketing for nearly 15 years, and launched Muse Group in 2015 to bring full-service creative agency support to the Reno-Tahoe area, since then, we’ve expanded our reach into Las Vegas. Over the years, I’ve had the chance to work with an incredibly diverse range of clients, from nonprofits, wedding industries, to travel brands, annual events, and food & beverage businesses.

At Muse, we specialize in helping businesses put their best digital foot forward, whether that’s through brand strategy, social media management, content creation, or overall marketing direction. We pride ourselves on being adaptable, creative, and deeply invested in the success of our clients. What sets us apart is our ability to really understand and reflect the unique voice of each brand we work with and our commitment to making marketing feel more personal, more collaborative, and more impactful.

I’m most proud of the relationships we’ve built along the way and the way we’ve been able to support businesses not just with marketing services, but with heart and hustle. Whether you’re just starting out or looking to evolve your brand, Muse Group is here to help you shine in the digital space.

Let’s talk about resilience next – do you have a story you can share with us?

I used to work for a good ol’ boys marketing agency. I ran the entire public relations department, and in an important meeting with our biggest PR client, the owner of the agency asked me to get the table some waters. Even though I was the only one in the room who knew what the hell was going on with the client, I was also the only woman. “So, sure. Yeah, I’ll get some waters!” Just that week alone, I had worked 120 hours. We had a huge event for the client and the event took place all-week long. But yet, I was still the one getting the waters… Right then, I realized it was time to quit. So, I finished the meeting, took a deep breath, walked into my bosses office, and put in my two weeks.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I’m not sure if this was funny at the time, but looking back, it makes me laugh. At Muse, we were hosting an educational event called “Bites N’ Business,” where we invited prominent speakers in the community to come educate on their business and the mistakes they learned along the way, to teach new entrepreneurs how to not make the same mistake. We made the event free in hopes we’d attract more people. It worked?! We had 80 RSVP’s. We filled the room with chairs, ordered a ridiculous amount of food, had media stations come out to see the crowd and meet the speakers. Then, hyped the speakers up telling them: “We SOLD OUT the place!” The event started at 7:00pm. At 6:50pm…I started to panic. Besides the Muse staff, there were only 5 other people in the room. It was a field of empty chairs. I was sweating head to toe. We promised these speakers and the media this would be a sold-out event! But…We later learned free events people RSVP to, but often don’t commit to. We ended up with about 15 people, 80 chairs and endless mini sandwiches. Even, if you’re charging $1, people will more than likely show up. Lesson learned and we made the most of the night because hey, 65 leftover desserts aren’t always a bad thing.

Contact Info:

• Website: https://www.musegroupmarketing.com/
• Instagram: https://www.instagram.com/muse_group
• Facebook: https://www.facebook.com/musegroupmarketing/
• Linkedin: https://www.linkedin.com/company/muse-group-marketing/
• Twitter: https://x.com/MuseGroupAgency