We recently connected with Jaclyn Musselman and have shared our conversation below.

Jaclyn, appreciate you joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?

A few years ago, I was contacted by an older woman who needed our help. She didn’t just want our help, She was in a situation where she needed to improve her living situation or else she would need to find a new place to live.

Often times I do not meet in person for consultation due to time and logistic constraints. However, I can gauge the situation through a series of assessment questions. My biggest thing I need to be certain is that client is wanting to change their patterns, behaviors and ultimately be willing to let go of their clutter. If I am certain that the client will be invested in the process and that they are looking to make big changes, I will take on the project even if I know it will be messy or very challenging.

Our client was excited to work with us from day one. It was a challenging project for several reasons. First the space was a small apartment, so getting around it and through the stuff was physically tricky. Plus our client lives on the 7th floor. So every time we needed to take trips to trash and out for donations, it was a process.

Session by session we made progress. We could start to see the floor. We set up organization systems. Our client had boxes she had not unpacked since she moved in several years prior. She was overbuying because she could not keep track of what she already had in her home. She needed to take a lot of medications and it was hard for her to keep track of all of her bottles.

By the end of many sessions over a month, we left her with a beautifully organized, much less cluttered home. She felt so proud of her accomplishments and was so relieved she could continue to live at her apartment (as she would pass inspection).

Life is challenging and when people go through tough times their homes are one of the first places to “show their stress”. They may not be able to maintain the day to day tidying up. They may compensate for their stress by over buying. So when we help clients who have had difficult times, we are helping them improve their mind and well being.

This particular client continues to thrive in her home. We have kept in touch with her and we feel so happy that she is able to keep up with the systems we have put in place for her. Knowing that these changes she made will have lasting impacts on her health and well being make our jobs so worth it!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As a busy mom with three kids, I learned very quickly that I need to stay organized to have peace and calm in the home. Over the last 16 years, I have discovered home management strategies that have simplified my life. In addition, I am a Certified Organizational Specialist™.

Through my own experiences along with my formal training, I know that an organized and clutter free home is essential to mental and physical well-being.

With a Master’s Degree in Counseling and several years in corporate HR and Higher Education advising, I have always had a passion for helping others. Specifically I like to work with people one on one to empower them to take control of their lives and live the life of their dreams.

I believe that a less cluttered home will lead to a less cluttered life. This is the best self-care you can spend time and money on!

How did you build your audience on social media?

My backstory to growing my social media is a little unrelated to my business. A little over seven years ago I decided to start a motherhood blog. My focus was on sharing home organization, home decor, family friendly activities and travel. It started at a time when mom blogging was a big thing. I worked with a lot of brands and I wrote a new blog post almost daily.

So when I started my home organization business, I already had a pretty big following. I am sure I lost a few followers who were not interested in my new content.

But I also kept a lot of my community. I think because I have always been down to earth and real, it was an easy transition to my new business. NowI do not worry about growing my followers. But more about engaging the community I already have.

Can you tell us about a time you’ve had to pivot?

When I decided to start a home organization business I had been a mom blogger for five years. I was starting to get in a rut with blogging. As it was a lot of work to keep up with SEO, Pinterest, social media and I didn’t like playing all of the games to stay relevant.

I was a little nervous to share to the world that I was now a home organizer. I had major imposter syndrome and I was worried what friends and family would think.

I quickly got over those insecurities. I focused on learning and growing so that leaves little time to worry about what anyone else thinks.

Contact Info:

• Website: HTTPS://www.coffeepancakesanddreams.com
• Instagram: Coffeepancakesdreams
• Linkedin: Jaclyn Musselman

Image Credits

None