We recently connected with Jackson Bloore and have shared our conversation below.

Alright, Jackson thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

On May 21, 2021, at just 70 year old, my mother passed away. She struggled with her health all her life despite many warnings from friends, family, and even her doctors.

As a result, she was stricken with high blood pressure, heart disease, sleep apnea, restless leg, anxiety, and depression. A defibrillator inserted into her chest kept her alive for years restarting her heart 17 times after it stopped.

After a seemingly endless array of health problems, she was diagnosed with and eventually lost her battle with cancer devastating me and my entire family.

Despite her struggles, my mom was my rock always there when I needed her. Her caring, kindness, and compassion knew no bounds right up until her final days on this earth.

She was a wonderful mother to me and my two sisters, a loving wife to my father, and a caring sister to her 5 siblings.

I’d give anything for more time with my mom, but despite every attempt at reason, logic, and even begging — I couldn’t save her.

All I can do now is prevent as many people as possible from suffering the way she did. And the way my family has as a result.

I’ll never forget what she said to me in her final days. She said, “Jackson, I want you to learn from my mistakes.”

I have, and now I want to help others do the same.

What’s so interesting about this story is that as is often the case, opposites attract and my father was in many ways the exact opposite of my mother.

At just 5 years old my dad bought me my first Hulkamania weight set. Yes, I have the pictures to prove it.

As a Chicago Police Officer, he needed to be strong and physically fit for his job so he worked out with weights daily, ate healthy, and took vitamins.

I’m a firm believer that life isn’t happening to us, I believe life is happening for us. And I believe God put them both on this earth together so I could see and experience both extremes.

Due to the influence of my father, I exercise daily lifting weights, eat healthy, and take my vitamins. But I have so much compassion, understanding, and desire to help those struggling because of my mother.

I’m so lucky I got to have both their influences in my life and I would not be who I am without either of them.

Jackson, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a former computer nerd turned internationally-published fitness model, coach, and cupcake connoisseur. Yes, that’s right I have degrees in both computer science and economics with honors.

I started modeling for Men’s Health, Muscle & Fitness, Men’s Exercise, and others while working as a software engineer at a major consulting firm.

And one day while working a technical architecture document my life flashed before my eyes. I felt like Peter from Office Space. My life lacked any real source of meaning and I was spending the best years of my life racking up hours for a company I didn’t care about, on a product that I had little interest in, with almost no positive impact on the world.

I couldn’t do it anymore so I quit and moved to San Francisco to get away from my friends and family. To isolate myself in a very uncomfortable situation where I didn’t know anyone and it would be sink or swim.

I also thought San Francisco would be a good spot to start a personal training business due to my background in technology and ability to connect with others working in the same industry. All my friends in tech were always fascinated by my physique and wanted to train with me so I was hoping that would be accelerated in San Francisco.

While things weren’t easy and I spent at least a year spinning my wheels with no real progress, I finally had my back put against the wall. My roommate moved out and I couldn’t pay the rent so it was finally time to get some real paying clients.

Within a week I had two paying clients and over the next 7 months I worked my way up to $10K per month. After a few years, I was making upwards of $150K per year training the best and brightest tech workers, entrepreneurs, and venture capitalists in San Francisco.

Eventually, I was named San Francisco’s “Best Trainer For Abs” and that’s roughly around the time when I decided to take my business online.

I gave up a $150K / year business to go back down to zero and after 2 years, hiring 7 business coaches, and $70,999.93 in credit card debt I was down to my final shot. I was ready to give up, call it quits, and go back with my tail between my legs to corporate America when 3 of my former clients and friends told me to give it 3 more months.

Two months later I had my biggest month online ever doing $19K in sales and I haven’t looked back since. Along the way while training VC’s in SF I got hooked up with Tonal and soon after that began to take off as well.

My claim to fame is helping regular people go from no-pack to 6-pack in record time without extreme diets, endless hours of cardio, or even working out everyday.

I’ve helped people lose as much as 40 pounds in 16 weeks, gain 11 pounds of muscle in 16 weeks, and last year I helped two people lose over 100 pounds in less than a year. One was my client Robyn who lost 102 pounds in 11 months and my client Conor who lost 125 pounds in 12 months.

My best-selling book “7 Secrets For Chiseled Abs” reached the #1 top spot on Amazon in the Ab Workouts category, has 100+ 5-star reviews, and helped thousands lose fat, gain muscle, and build the body of their dreams.

As a coach on Tonal, I’ve brought my award-winning workouts, intense training style, and no-BS attitude to educate, motivate, and inspire millions to be their strongest.

When I look back on everything I’ve done, I’m most proud of each and every one of my incredible clients. Losing weight, building muscle, and transforming your body is not an easy task. And I can’t do the workouts or follow the diet plans for them as much as I wish I could. But they do it. They execute, do what I ask, and give it everything they have.

It makes me so proud to play a small part in their journey. As I often remind them, they are the one’s that are doing it all. I’m just guiding them. That’s why they deserve the accolades, the compliments, the confidence, the charisma, and all the other benefits of transforming oneself.

One of the best business lessons I ever learned was from Ramit Sethi. I’m paraphrasing but he told my business wasn’t about me, it was about my clients. They were the stars. So, I stopped the “look at how amazing I am” approach and got serious about capturing my clients results and showcasing them as the stars.

It was a game changer in my business and it’s propelled us to where we are today. We have 45+ documented success stories on YouTube which are in depth interviews (not just testimonials) talking through the clients entire journey. We also have over 50 documented before/after photos and hundreds of text messages, Facebook posts, and comments from clients.

We call them real people with real results in record time. And it’s made such a massive difference in our ability to attract new clients.

Let’s talk about resilience next – do you have a story you can share with us?

I love telling the story of paying off $70,999.93 in credit card debt because most people think fitness is really easy for me. I’ve been in phenomenal shape for a very long time so people can’t even imagine me being any other way. Being honest, I can’t imagine me being any other way either. It’s not that it’s easy for me, I’ve just gotten really good at it.

But that’s why I love the story about paying off the debt because it was a HUGE hole I was in and I had to pull out all the stops leveraging everything I teach to my clients about strategy, planning, execution, and of course — mindset.

I took a big huge goal and I finally came to terms with it staring it in the face by taking stock of where I really was. I created a spreadsheet that had all my credit card debt in it, the interest rates, how much money I had, etc. It was called “No Debt Dashboard.”

Once I identified my starting position, I set my goal or destination: zero debt in two years. That seemed impossible but I didn’t worry about that at first. I just got moving taking action.

I outlined a plan, how much I’d have to pay per month, per week, and even per day. So I took a big huge goal and I broke it down into smaller manageable chunks and a process. Process beats motivation.

Then I visualized it. I felt the emotion of what it would feel like to pay it off. I visualized the hard work, sweat, and tears that would go into having to work to pay it off. A key to visualization is not just visualizing the outcome but the work it’s going to take to get there.

I wrote a list of 100 positive amazing benefits of accomplishing my goal and 50 terrible, awful, gut wrenching things that would happen if I failed. Every single day for the next 14 months I read that list feeling the emotion of both outcomes. One minute I’d feel the ecstasy of paying off the debt and the next I’d be ugly crying at the though of my relationship with my now wife falling apart, having to move in my parents, and quit fitness.

The reason I only reviewed the list for 14 months is because that’s how long it took to pay it off.

I wanted to get married to my now wife but I wouldn’t do it without first paying off that debt. I couldn’t marry her knowing I had so much debt to my name. In my mind, I made this situation life or death. It was a burn the boats scenario and that’s one of the reasons I believe I was able to get it done so quickly.

From quitting my job at Accenture to become a fitness model to pivoting to become a personal trainer, giving up that business to become an online fitness coach, and even taking a chance on Tonal — I’ve always worked best under pressure when I went all in on something with relentless focus and execution.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had several key beliefs I had to unlearn to achieve my current level of success. The first is that in person training is better than online coaching. Until I actually really truly believed that online coaching was better, I was terrible at selling online coaching. I had to put in a lot of work improving my service and then really identify the strengths and weaknesses of both before I had the conviction to tell prospects that online coaching was better and they knew I wasn’t lying.

The 2nd belief I had to overcome was that all successful online fitness coaches were scammers. This was very difficult because the fitness industry has a lot of overpromising and under-delivering. Many people and coaches spend far more time on their marketing than they do on their products and services.

While working as a consultant I bought dozens of eBooks, PDF programs, and online coaching services. All of them were horrible. There was always a letdown when all you got was a bunch of unorganized PDFs with typos almost impossible to follow. Or when you’d buy a custom coaching program that would include exercises you specifically told the coach in their intake form you couldn’t do.

Then I saw it as I went from one fitness mastermind guru to the next. Their secret to success was always send more emails, create more products, promise more stuff, and sell more supplements for affiliate commissions. It was always about doing less for the customers and clients but trying to extract as much out of them as possible. And that was the same way most ran their masterminds.

I did business coaching with all the big names in fitness from the early 2000s and none were good. That’s how I ended up in so much debt, but it also made me think the only way to succeed online was by scamming people which my moral compass simply wouldn’t allow.

It wasn’t until I got so pissed off and angry at the industry at large that I decided I was going to do something completely different. I was going to create the best, most beautiful, brilliant, and effective online coaching experience for clients on the internet.

Before then I was trying to be a copy cat of other successful businesses. Since then I’ve decided to be uniquely me. To speak to my audience and create a higher touch, premium online coaching service and it’s been working.

I still remember my first online course I bought from Ramit Sethi. I thought to myself, this is amazing! It’s so well organized. The content is not only incredible, but it’s beautifully designed and put together. There were video modules and downloads. It was the complete package.

I wanted to do something like that for fitness but people said it would never work. When Covid hit and people began to shift online for coaching we were ready for the rush and were able to fill a niche that previously few people knew about which is premium online fitness coaching.

Contact Info:

• Website: https://actionjacksonfitness.com/
• Instagram: https://www.instagram.com/actionjacksonfitness/?hl=en
• Facebook: https://www.facebook.com/actionjacksonfitness
• Linkedin: https://www.linkedin.com/in/johnbloore/
• Twitter: https://twitter.com/JacksonBloore
• Youtube: https://www.youtube.com/user/ActionJacksonFit/featured
• Yelp: https://www.yelp.com/biz/action-jackson-fitness-san-francisco-6
• Other: TrustPilot: https://www.trustpilot.com/review/actionjacksonfitness.com