We recently connected with Jacklyn Romano and have shared our conversation below.

Hi Jacklyn, thanks for joining us today. undefined

In October of 2019, I was demoing my first big girl fitness studio & planning on opening doors for the new year! While things were on track & I had a grand opening date for March 2020, the world had other plans. Just a few days before the grand opening of my fitness studio, the world shut down due to Covid. After spending thousands of dollars on Equipment, construction, & more, I had to realize my business might not make it through these hard times. This was when I knew I had to pivot and come up with an innovative way to keep the bills paid. After some thought, I came up with the idea to have daily zoom classes for clients all around the world. These classes were cheap and roughly about an hour long, But with 500 men and women from around the world joining in, I was able to keep the bills paid and spread word about my passion for health and wellness. This was an avenue I had never thought of before & by using my online presence for the better, I was able to have one of my best years financially and continue to grow an online fitness market.

Jacklyn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Jacklyn Romano and I am a 27 year old multi business owner. I am a 2019 graduate of Rowan University’s business school. After graduating college a year early, I decided to Take my passion for health and wellness to a whole new level by opening up my first fitness studio. For years, I had been posting on Instagram my daily routine: From the gym, eating habits and tips for people with the same struggles as me.
By have an online presence, I was able to Open my Fitness studio successfully, even during a worldwide pandemic. Jacklyn.fit Studio is on its 5th year in business, Both growing it in studio and online market.
In 2021, I decided to launch an online swimwear boutique called bikinis by Jacklyn. I grew up just A couple feet from the beach so using my creativity to create swimwear was a no-brainer. The vision was to create fun & comfortable swim styles for all shapes & sizes.
Both of my brands focus highly on making others feel good inside and out. In 2024, I decided to try out activewear and was able to incorporate fitness classes while clients could wear my activewear. Creating a community of strong women who can feel good in their own skin is the niche market I always wanted to have for myself.

How did you build your audience on social media?

I started my Instagram page, @jacklyn.fit, in 2017 and kept it private for quite some time. My family & few friends made up my 7 person following. I created the page to stay consistent with my fitness journey: Sharing workouts, recipes and tips for others looking to start their own health & wellness journey! I got certified as a personal trainer in private aside from my business degree at rowan university, And started training clients from the school as a side gig after my full time job. I had an amazing client transformation of over 50 pounds and decided to post the transformation photo and take my profile off private. The Instagram post blew up and girls from colleges all over were messaging me for fitness plans. I just so happened to hit the nail on the head at the perfect time of becoming a fitness influencer. Now over 100 followers on Instagram, My biggest tip would be to stay consistent. Keep posting Daily weekly, show the good times & the bad, & don’t be afraid to stand out from the rest!

What’s worked well for you in terms of a source for new clients?

The best source of new clients at my physical location is by word-of-mouth. Many women who come in and really enjoy it usually tell their friends and family and words spread very quick! We enjoy growing our community and keeping it a positive environment that others want to get involved with.
The best source of new clientele for my online business are client transformations And testimonials. Having proof that my practices work again and again!

Contact Info:

• Website: https://Jacklynfit.com
• Instagram: @jacklyn.fit

Image Credits

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