We recently connected with Jackie Yates and have shared our conversation below.
Alright, Jackie thanks for taking the time to share your stories and insights with us today.
Thanks for having me! I’m excited to share my journey with your readers and talk about what makes storytelling so meaningful to me.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Absolutely! I’m Jackie Yates, founder of CM Parker Media! In 2022, something clicked: story time with my sons was so much fun! Their eyes lit up and laughter filled the room when I used character voices. Yet my own experience listening to inspirational and biblical media felt disconnected and hollow. Something was missing—real authenticity. I wanted voices that felt familiar, and I wanted to have a similar reaction of joy like my sons were experiencing. So I thought, why wait for it? I’ll create it myself, and soon after I launched CM Parker Media, crafted to truly resonate with with a wide variety of audiences.
CM Parker Media specializes in:
- Voiceover & Audio Production: Clear, engaging commercials, corporate narrations, and e-learning materials produced with professional-quality editing and quick turnaround.
- On-Camera User-Generated Content (UGC): Short-form videos designed for social media and internal communications that showcase authentic, relatable storytelling.
- Scriptwriting & Creative Consultation: Custom narratives tailored to resonate deeply, crafted collaboratively with our clients.
What else should we know about how you took your side hustle and scaled it up into what it is today?
CM Parker Media roots were formed from a passion project—a podcast called ‘Wise Words From Proverbs.’ Recording the entire book of Proverbs helped me learn audio production and voice over from the ground up. Though it wasn’t immediately profitable, it gave me the essential skills and confidence to pursue voiceover work. When my first professional opportunity arose, I quickly realized the potential after earning in an hour what previously took a week at my former job. Within two years, I was able to transition full-time into running CM Parker Media, where we’ve now proudly partnered with brands like Nike, YMCA, and American Red Cross.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
One of the biggest lessons I’ve had to unlearn is the habit of settling for less professionally. For years, I prioritized others’ goals and undervalued my own potential, thinking I was indispensable to roles that didn’t truly fulfill me. It took courage to shift my focus inward, recognize my worth, and invest fully in my dreams. Doing so empowered me to create a thriving business centered on my talents and passions, and it’s a lesson I continually remind myself and others—never underestimate your value or settle for less than your dreams deserve.
Contact Info:
- Website: https://www.cmparkermedia.com
- Linkedin: https://www.linkedin.com/in/jackieyates
Image Credits
Samantha Bowen