Alright – so today we’ve got the honor of introducing you to J. Lopez. We think you’ll enjoy our conversation, we’ve shared it below.

J. Lopez, thanks for taking the time to share your stories with us today Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

After an honorable discharge from the Navy, I spent 2 years working for a shipyard in Hampton, Virginia. I was making good money but I was unhappy because I didn’t feel like I was walking in any type of purpose. One weekend I decided to pack my car, leave my apartment furniture to my friends, and head back to Atlanta.

I didn’t really have a major plan but had already decided I’d enroll in school and also live off unemployment, Upon arriving, I realized that my job basically pulled on my unemployment, causing me to have to wait for 2 months to be approved. During this time I was house to house and noticed that my social anxiety had gotten worse since moving.

I close relative convinced me to enroll in school for a maintenance certification so that I could always have something to fall back on. During this time I was going to school for something I had no interest in. Around this time I began drinking heavily to cope with stress and anxiety. Drinking was originally a habit I picked up while serving in the Navy,

Once I graduated I enrolled in music engineering school. I had a genuine interest in songwriting and felt more confident going now that I had a certificate for maintenance under my belt. Sidenote: I regret ever having a Plan B because it’s pointless to plan on doing anything you don’t have a passion for.

While in music school I was still consistent with my habit of drinking and popping any type of prescription meds that would numb me mentally because trying to be social sober was uncomfortable. I feared having a severe anxiety in front of someone like I did often in private.

One night, my drinking habit went a bit too far, and I passed out behind the wheel of my car and drove down a steep hill, across an intersection on an industrial highway and went straight into a ditch.

I could’ve killed myself or someone else, because this was a busy highway.

The next morning, I woke up, and thought I had fallen asleep in the passenger seat of my car at my new roommates house at the time. I looked down and saw blood on my shirt, my hands, and on the airbag that had been deployed.

As I started to look around I also noticed my cars hood was scrunched up, and this is when I started to panic.

I moved toward the driver’s side door and saw my face in the mirror. Both of my eyes were black, my head swollen, and there was blood and scars on my face.

I was able to get out of the car and started limping across the street. I took a job at a warehouse a few months later and also learned that I’d be a father soon. This was when I realized I needed to make a better decision for myself…

I had pretty much exhausted most of ,my GI Bill and knew I had pretty much one last shot at some form of education to at least put me in the right direction of doing something I loved doing. After some careful thought I decided that nutrition was something I had a passion for. I searched for health and nutrition courses online and found a personal training school.

I toured the school, enrolled and realized I had found my obsession my first week in class. I struggled financially and mentally through school, becoming a new dad was stressful, especially with him living in another state.

I graduated, quit my warehouse job, and invested my savings into this opportunity to have access to a full gym with the key to the facility.

I found out the following week that a personal training gym sat one street over. The owner of the gym that promised to help me get clients was never there. I ran into debt my first month there and tried my best to stay committed for about 7 months.

I threw in the towel, went back to a 9-5 cleaning floors for about 8 months. I drove to 5 houses a day cleaning carpets and airducts.

One morning I walked out to my truck not starting, and saw this as my opportunity to get back into the fitness space. I took a front desk job at a commercial gym. A friend allowed me to take over payments of his car a few weeks later.

I was thankful for the job, but the environment was very stressful due to the lack of guidance and growth there. I became unhappy with the day-to-day operations and the “Money driven” mentality of most of the management.

A few months later I remember getting up for work and walking out to my car being repossessed. My friend didn’t tell me that he owed payments on the actual car, and I ended up catching the bus to work that morning. Plus, the distance, miscommunication, and misunderstand between my sons mom and I had taken it’s toll. I came home to a child support notice in the mail. I felt unhappy and genuinely stuck in my situation.

After some quick thought and a bit of math, I decided to cut my losses. I texted my manager at the gym and told him that I wasn’t coming in.

I spent my last $168 on flyers to start a gym in my friends garage. This was in 2017.

I spent the next year training clients while working a night shift doing security to hold myself over financially when needed (I wasn’t making a lot of money in my garage, I had barely replaced my job income, which I was still thankful for)..

A year later I met a marketing coach that originally hired me for fitness coaching. I made a big investment into joining his program and learning marketing. I officially launched my 90 Day Transformations Program and relocated to a local gym to accommodate more clients.

The 90 Day Body Transformations Program was created as a result of me physically and mentally running myself into the ground while building my business. I was able to structure out a routine for getting myself back in shape and found my passion for helping other entrepreneurs do the same.

That turned out to be a bad move, and immediately had to move my clients to another space. A friend suggested using his basement as a gym space, so I did. This was kind of convenient because I had stored my gym equipment there when I moved to the local gym a few weeks prior.

I named my gym “The Basement Gym”…

In 2020 I decided to officially move my business online, this was partly due to the shutdown, but also me learning more about my ideal clients, which are entrepreneurs on-the-go…

Fast forward. My online business has done over $400k in revenue.

I’ve helped over 50 lady entrepreneurs lose 20-40+ pounds and gain the confidence and productivity that their business and brand deserves.

I’m currently working on my book and plan to host my first conference for lady entrepreneurs soon.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I think I told my whole story in the previous block…LOL

I’ll add this:

The 90 Day Body Transformations Program is Online Program designed to help lady entrepreneurs lose unnecessary body fat and hit their goals in 90 days or less without spending countless hours in the gym or going on starvation diets.

The problem I solve for my clients is that I help them:

-Lose 20-40+ pounds of unwanted body fat without losing their curves.

– Lose stubborn belly fat while also accomplishing a more toned and defined look.

– Overcome emotional eating and snacking habits.

-Stay consistent with healthy nutrition plan and workout routine.

-Stay motivated and disciplined a full 90 days to hit their goals.

What sets me apart is that I’m a real entrepreneur that understands the struggles my clients deal with. I understand the importance of needing to hit their goals the first time around with no error or mistakes.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

Yes, so in the previous block I mentioned me moving my clientele to a local gym, well I actually lost half my clients when I did that. This was 2018.

Moving from the local gym and into a basement also took majority of my budget and savings as well.

I decided to organically market my online program with a strong call to action and get 10 new clients that wanted to join my 90 Day Program.

I promoted my offer for the whole month, and this was my first time making over $10,000 in 30 days.

I learned that if you’re fully intentional and confident about your marketing you’ll hit your goal or come close.

We’d love to hear about how you keep in touch with clients.

I use Telegram for group chat, a private Facebook group as another form of community, and all my clients have access to a membership on my website.

Contact Info:

• Website: www.trainergod.com
• Instagram: https://www.instagram.com/thetrainergod/
• Facebook: https://www.facebook.com/IamTrainerGod
• Twitter: https://twitter.com/iamtrainergod