Alright – so today we’ve got the honor of introducing you to Ivey Parrish. We think you’ll enjoy our conversation, we’ve shared it below.

Ivey, thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Success often requires a combination of several key factors:

Clear goals, hard work and discipline, adaptability, perseverance, continuous learning, building relationships/networking and collaborating, passion, time management.

Everyone’s journey to success is unique, but these factors often play a big role.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

About Me:
Makeup has been my passion for as long as I can remember. I started out self-taught, practicing on myself and friends back in school, and from there, my love for the craft only grew. Since then, I’ve become a licensed esthetician, a business owner, and I’m currently studying cosmetology. I’m always eager to learn more, which is why I’ve attended multiple makeup masterclasses to keep honing my skills and staying up to date with new techniques.

What I Do:
I specialize in soft glam bridal and event makeup. My process is all about creating a look that feels like the best version of *you*. I take my time to get to know each client—understanding their skin, their needs, and what they envision for their special occasion. Skincare is always a priority for me, ensuring the skin is prepped perfectly before applying makeup. Whether it’s working with different skin tones or personal styles, I make sure each client feels understood and comfortable.

What Sets Me Apart:
I’ve been told that I have a calming presence, which helps my clients feel relaxed and confident throughout the entire process. I’m very detail-oriented, and that focus shows in the final look. From start to finish, I’m here to be not just your makeup artist, but your biggest cheerleader.

Why I Love What I Do:
What I love most about my work is helping people feel like the best version of themselves. Being part of someone’s special day, whether it’s a wedding or another important milestone, is a privilege I don’t take lightly. My goal is to make you feel as amazing as you look.

What You Can Expect:
I want every client to feel comfortable and at ease with me, knowing that they’re in good hands. I’m deeply committed to delivering high-quality work, all while creating a personal, friendly experience tailored to each individual. When you book with me, you’re not just getting makeup—you’re getting a partner in making your vision come to life.

What’s been the most effective strategy for growing your clientele?

Staying consistent & posting on social media!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My reputation grew through a combination of skills, dedication, and the personal connection I create with my clients. Word of mouth & client trust is a big key factor!

Contact Info:

• Website: https://www.iveyxesthetics.com
• Instagram: https://www.instagram.com/iveyxesthetics/profilecard/?igsh=MXZ3cHd5aGNyMGFhaQ==