We’re excited to introduce you to the always interesting and insightful Ivan Magdaleno. We hope you’ll enjoy our conversation with Ivan below.

Alright, Ivan thanks for taking the time to share your stories and insights with us today. Can you talk to us about how you learned to do what you do?

As a musician who owns my own studio, runs a band, and works as an audio engineer, my journey of learning has been a combination of formal education, practical experience, and self-guided learning.

To acquire the skills I have today, I started by learning an instrument and studying music theory through lessons and music videos. Alongside that, I pursued specific courses and certifications in sound engineering, recording techniques, and studio production to learn audio engineering techniques. Practical experience, including playing in bands, collaborations, and visiting various studios, played a vital role in honing my skills and expanding my knowledge.

Looking back, there are a few things I could have done to speed up my learning process. Seeking mentorship or apprenticeship opportunities with experienced audio engineers or musicians would have provided valuable guidance and insights. Connecting with professionals in the industry through networking events and building relationships would have opened doors to new learning opportunities. Actively seeking out workshops, seminars, and conferences related to music production, audio engineering, and band management would have kept me updated on industry trends and techniques.

In this multifaceted role, essential skills encompass musicianship, including proficiency in my primary instrument(s) and a solid understanding of music theory. As an audio engineer, technical skills such as sound recording, mixing, mastering, and knowledge of audio equipment and software are crucial. Effective communication skills are necessary for collaborating with band members, clients, and other industry professionals. Time management, organization, and problem-solving skills are also vital for managing my studio and handling multiple responsibilities.

Obstacles have certainly emerged along the way. Limited access to resources and equipment, especially when operating on a tight budget or in a geographically low income area, posed challenges. Balancing multiple roles and responsibilities limited the time available for focused learning and skill development. Financial constraints sometimes made it challenging to invest in formal education, attend workshops, or upgrade studio equipment. Additionally, staying updated with rapidly evolving technologies and industry practices requires continuous learning and adaptation.

However, my dedication, perseverance, and passion for learning have helped me overcome these obstacles. Seeking out online resources, joining online communities or forums, and engaging in peer-to-peer learning have provided alternative avenues for growth. Collaborating with fellow musicians, attending local music events, and experimenting with new techniques have enhanced my skills and broadened my horizons.

In the end, the journey of learning as a musician, studio owner, band manager, and audio engineer is an ongoing one. It requires a commitment to continuous improvement, a willingness to adapt to changes, and a love for the art and craft of music.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Allow me to introduce myself and provide you with a detailed overview of my journey, services, and what sets me apart in the music industry.

My name is Ivan Magdaleno aka Seance , and I am a musician who found my passion for music through elementary school music programs and joining rock bands during my formative years. These early experiences ignited my love for creating music and performing on stage.

To further develop my skills and broaden my horizons, I pursued a degree in Business Finance at Cal State Fullerton. This choice not only provided me with a strong foundation in discipline and business acumen but also equipped me with the knowledge to navigate the music industry from a strategic perspective.

In my career, I offer a range of services that cater to artists, bands, and aspiring musicians. My primary focus is on providing recording and creative development services. I have a fully equipped studio where I work closely with clients to bring their musical vision to life. From capturing high-quality recordings which can be further developed at a major studio, I ensure that each track reflects the artist’s unique sound and style.

Moreover, I thrive on collaboration and actively seek opportunities to contribute my vocal talents as a featured artist on songs. This allows me to bring a new dimension to projects and create memorable musical experiences for both my clients and their audiences.

One of the main problems I solve for my clients is providing a one-stop solution for their musical needs. Whether they require recording services, creative guidance, or vocal features, I offer a comprehensive package that streamlines the production process and saves them time and effort. By having a versatile skill set and a deep understanding of both music and business, I can cater to the diverse needs of my clients.

What sets me apart from others in the industry is my unique combination of musical artistry and business expertise. My background in business finance has given me the ability to approach music from a strategic standpoint, helping clients navigate the industry, make informed decisions, and maximize their artistic potential. This holistic approach allows me to not only focus on the creative aspects of music but also provide valuable insights into the business side of the industry.

I take immense pride in the level of professionalism and dedication I bring to every project. I believe in fostering strong relationships with my clients, understanding their vision, and working collaboratively to bring it to fruition. I strive to create a comfortable and supportive environment in my studio, ensuring that artists feel empowered to express themselves authentically and reach their full potential.

Ultimately, what I want potential clients, followers, and fans to know about me is that I am deeply passionate about music and committed to delivering exceptional results. I approach each project with a high level of creativity, technical skill, and professionalism. Whether it’s recording, creative development, or collaborating on songs, I am dedicated to creating impactful and memorable musical experiences that resonate with both my clients and their audiences.

Thank you for taking the time to learn about me, my brand, and my work. I look forward to connecting with you and bringing your musical aspirations to life.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the lesson’s I’ve had to learn the hard way is giving trust before it was earned. Without giving away to many details, There have been instances where I’ve trusted whole heartily only to find out the individual(s) were taking advantage, spreading rumors and attempting to disrupt my personal relationships.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect of being an artist or creative, is the creative process and curating an escape from the daily routine of life.     

Contact Info:

• Website: https://sonora-studio.com/
• Instagram: @og.dasani
• Linkedin: www.linkedin.com/in/ivan-magdaleno-18572352
• Youtube: https://youtu.be/Co4s0wZGutA