Alright – so today we’ve got the honor of introducing you to Isela Boulware . We think you’ll enjoy our conversation, we’ve shared it below.
Isela, thanks for joining us, excited to have you contributing your stories and insights. What’s the best advice you ever gave to a client? How did they benefit / what was the result?
When I first started selling real estate was when the market had shifted back in 2007. Because of my personal experience in investments I knew that purchasing in a market full of foreclosures and short sales would eventually pay off. I advised many clients to jump in and purchase. Some were able to purchase a few properties which gained great equity those clients are now business owners some millionaires, most are mortgage and debt free. The question that I mostly get asked “is it a good time to buy?” In my opinion in this market that happens to be very different than the past cycles because of the interest rates. I do encourage people to purchase. The reason for this, rents will continue to rise, eventually you may be stuck having to pay higher rent than you would paying a mortgage. In purchasing you will rest assured knowing that your mortgage payment will remain the same for 15-30 years unless the rates drop and you refinance by doing so your payment will decrease. My past clients are still buying real estate in this market. My advice will always be don’t buy anything that you cannot afford. Meaning I would never recommend paying a mortgage that stops you from living life because you are mortgage broke. I advise all of my clients to make a conscious decision and I am always here to help them navigate through this big purchase. It’s been a great experience for me to assist my clients in this process. I always love to see everyone succeed in their journeys. The question I often hear them ask me “what do you think I should do?”, this tells me that they trust me and my judgment, as a professional and on a personal level.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My parents were Real Estate investors. As a child I spent lots of time previewing homes with my parents and payed close attention to them talking about their financial gains. As a young adult I began investing in Real Estate in my 20’s it was something familiar to me and came naturally that I decided to obtain my sales license back in 2007. I encourage everyone that I know to purchase Real Estate. It will always be needed. My business is referral based, I am very grateful for it.
How about pivoting – can you share the story of a time you’ve had to pivot?
Covid affected most people that I know. People were spending a lot of time in their homes and were in each others space they had this idea to upsize, others wanted to downsize realizing they had built equity, others decided to move out of state. During this time was tough showing homes, many people didn’t want anyone inside their home, there were also strict guidelines in place making everything challenging. During this time I learned to sew, there were mask shortages so I made face masks and gifted them to our very much appreciated military service members and healthcare workers. I also began a personal chef business. So, something good came out of a down time in the market.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
My business is referral based. I believe that staying true, being honest my character and reputation are very important to me and I believe that is what mainly sustains my business. I receive referrals from friends, family, past clients, lenders and realtors. I give my all, my past broker said “I don’t know anyone that works like you do”. I took that as a compliment, I’m resilient and have faith.
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