We’re excited to introduce you to the always interesting and insightful Isaiah Mcswain. We hope you’ll enjoy our conversation with Isaiah below.

Isaiah, appreciate you joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?

In December 2024, Zayam Design successfully generated 10 qualified leads for Jonathan Jackson Law Offices with a $600 Meta ad spend, resulting in 2 court cases.

Notably, this campaign coincided with the firm’s expansion into Oklahoma, where Zayam Design launched and managed digital ad placements. By leveraging our ad framework, we effectively targeted individuals who had recently experienced personal injuries from auto accidents. We ensured the ad placements launched after his weekly radio segment with a layer of psychographic targeting + triggers.

This was the firm’s first Meta ad campaign, and our expertise and technical setup enabled us to boost conversion rates without increasing ad spend!

Isaiah, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Zayam Design can service media spends past 7 figures and provide amazing strategy, driving intentional business results. ZD focuses on marketing & advertising strategy, management, and planning to transform your brand activations from amazing to profitable.

ZD serves small to large businesses daily, ensuring personalized solutions for all their marketing and advertising needs. We also offer consulting for business owners or team members who need help. We successfully relaunched in September 2024 and have been beating client performance goals ever since.

And yes, we offer full service digital marketing for select clients.

In May 2023, I landed a role at Hearst Corporate in the newspaper division. Hearst is one of the largest cross media companies in the world. So while working on two of their top strategic teams, I learned a lot. I learned both soft & hard skills that I use in Zayam Design now.

However, the most important lesson I carried back to Zayam Design is catering to and nurturing relationships with people & clients alike.

I have a passion for media and the way it can shape our society. This passion led me to advertising and the art of advertising. I frequently throw myself in think tanks for campaigns and data strategies for cross channel campaigns. I bring this passion to each client account and the campaigns we create.

I want to help my clients shape their brand image and drive business results. This practice also aims to build community with their audience, growing their retention.

Where do you think you get most of your clients from?

Zayam Design has gained the bulk of our business portfolio by way of referrals and relationships.

I, Isaiah, have also started going to more networking mixers in our desired client spaces. We have also started some smaller awareness campaigns to garner more traction for our current offers.

One thing we do well is building our clients up. A business fresh to advertising may get a copy of our ebook Marketing Easy, then scale to being a retainer client of Zayam Design.

Can you talk to us about how you funded your business?

Zayam Design has not received any business loans or cash investments as of yet – July 2025. Back in September 2024, I fully funded the start with the small savings I had left to avoid homelessness. I took a risk on myself and knew that I had the skills to compete.

Some may not know, but I experienced being financially burned by a photography studio in Houston. I was not paid any salary while serving as their marketing director for about 4 months.

This was the start back to Zayam Design. I needed to solve my problems by building profitable ad campaigns. I took about $500 of the $1250 I had left and started Zayam Design.

Contact Info:

• Website: https://www.zayamdesign.com/
• Instagram: https://www.instagram.com/zayamdesign/
• Facebook: https://www.facebook.com/zayamdesign
• Linkedin: https://www.linkedin.com/company/zayam-design/