We recently connected with Isaiah Jones and have shared our conversation below.
Hi Isaiah , thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I have always loved clothing and fashion, so when 2020 came and there was no school for me, the idea of making clothes and starting a business quickly became a reality. The name “MEZO” comes from my household pet. During the first 2 to 3 months, I dedicated myself to studying and creating a product that I felt comfortable and confident enough to launch. During this time, I also developed a social media presence for my audience. The following months were focused on securing funding for the product, and once I had that, I planned photoshoots to showcase the items. It was a magical experience, working with family and friends to build my brand. This period laid a solid foundation, during which I learned and established the culture and core values of my brand today.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I aim to inspire the present and the youth to pursue better lives and spark a chain reaction that will change the world. This mission has been passed down to me, and now it’s my turn to carry it forward.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Living in St. Louis has been invaluable, as I’ve grown up with my market. I don’t need to sell to them; they already know my character and creativity. I operate more as a community member, so when it’s time for sales, they spread the word, helping new customers discover the treasure that is the MEZO brand.
Any advice for growing your clientele? What’s been most effective for you?
The most effective way I’ve seen my clientele grow is by placing myself in situations where people are curious about what I do. This allows me to showcase my work at events and gatherings, where interested individuals can approach me, eliminating the need for hard selling.
Contact Info:
- Instagram: @_Me.zo
- Youtube: _Calabasasvlogs314
Image Credits
Photographer: Lvlxrevenge
Models: aricymone
Jakogeeked
Nibazz_
Ryancrashed
ThelifeofJD_