We’re excited to introduce you to the always interesting and insightful Isabella McKnight. We hope you’ll enjoy our conversation with Isabella below.

Isabella, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

The story behind the mission of The Company Collection, my dance wear line that I created is that after dancing you have so many options to proceed to. Most dancers believe that dance is all the know or all they have, but you have so much more knowledge inside of you than you realize. I created this line as not only inspiration for what could come of your evolving career but also to provide dance wear to dancers of all ages, shapes and sizes.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I have danced all my life and was a professional dancer with Orlando Ballet for just shy of 10 years before being hired as the Digital Marketing Manager on the administration side. I had started a dance wear line called The Company Collection which launched in May of 2020, and not sure what was happening with the pandemic at that time, powered through successfully. During COVID, like most people, I was able to have time for hobbies that I had not been able to do in a long time – one of those included sewing. I was able to expand my line with more handmade items that I could sell directly to other company members locally to start getting the word out. Over 2 years later my business is still growing and I am able to provide more cost effective dance wear to dancers of all kinds world wide.

We’d love to hear a story of resilience from your journey.

I launched mu business in May of 2020 – and we all know what happened after that! Not knowing much about the pandemic at the time or that it would turn into much longer than a 2 week “break” pursuing this business was a little scary. However, I continued to fully launch and expand by adding more items, creating a brand look, building a new website and marketing solely through social media!

What do you think helped you build your reputation within your market?

Being a professional ballet dancer for 10 years with multiple years of experience prior to that as well as being known locally in the field helped me with the reputation within the market. Who knows dance wear better than a dancer? Dancing for a professional ballet company when The Company Collection launched was helpful because I had multiple models at my disposal to take photos and testimonials of as well as share on social media!

Contact Info:

• Website: www.thecompanycollection.com
• Instagram: https://www.instagram.com/thecompanycollection/
• Facebook: https://www.facebook.com/thecompanycollection

Image Credits
Zavesco Photography & Jessica Carvajal Photography