We caught up with the brilliant and insightful Isabella Ferrara a few weeks ago and have shared our conversation below.

Isabella , thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

I’ve always had a deep passion for reading, and as I read, I often find myself subconsciously envisioning the characters’ physical appearances. This natural inclination to design looks for each character has evolved into a key part of my work in the film industry. I love delving into the characters’ personalities through makeup, prosthetics, or hairstyles and translating that understanding into their visual representation on screen. When I transitioned into the film world, reading scripts allowed me to bring these ideas to life. I now focus on creating looks that authentically reflect the character’s depiction in the screenplay, drawing from their backstory and emotional journey. I work closely with the director to ensure that each design aligns with the character’s narrative and overall vision for the project.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Seven years ago, I had this realization. I was 14, getting ready to go to a Posada. A Posada is a common event in Monterrey, Mexico, where I’m from. It was the first time I was doing my own makeup. Having full control of what I could do with my look changed my life. I started seeing makeup as the art it is. Over time, I started practicing and experimenting with makeup on my friends. Eventually, I was given the opportunity to go to Los Angeles to study in Make-up Designory. I wasn’t just playing with my friends anymore. I was finally given the chance to take makeup seriously and get educated with different skills and tools to use in the future. Being in Los Angeles, I started meeting lots of filmmakers, which made me realize that makeup didn’t have to just be a tool for glamor but rather an art that can last forever in film to be seen over and over for the rest of time.

What do you find most rewarding about being a creative?

The most rewarding creative aspect to me is seeing the characters finally become a reality. I work for months in pre-production. Connecting my vision with the directors. Mood boards turn into look books and eventually we’re trying the look out on the actor. It’s the moment their look is complete, and they’re in their characters wardrobe; I can finally see the character from the script come to life. I can’t think of anything more rewarding than that.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

I had to learn that there is no pure formula in this job. There are guidelines, but every makeup artist will have different methods for creating and innovating their craft. Simply following instructions without a creative compass leads to dull, repetitive outcomes, which can diminish one’s voice as a makeup artist. I think it is very important to find you’re personal and unique style. In order to stand out in the industry.

Contact Info:

• Instagram: ferrara.mua