We were lucky to catch up with Isabel Ramirez recently and have shared our conversation below.

Isabel, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

I connected with my first client, Sofía, through Instagram. She’s an influencer from Mexico City whose storytelling and content I deeply admired, especially her recipes and creativity to educate her audience. At the time, I was already working with another influencer, but in 2019, I decided to start my own business: a social media agency for businesses and influencers. Sofía was the first person that came to mind, so I sent her a DM.

It was almost magical how everything aligned. Even though I was in Tijuana and she was in Mexico City, she told me she was actively looking for an agency to help manage both her accounts, one for her sustainable boutique, Alcachofa y Romero, in La Condesa, and another where she shared vegan recipes, sustainable living tips, and zero-waste ideas. It felt like a dream come true.

I’m proud to say that she’s still my client today. Despite the distance, we’ve figured out how to successfully manage her brand together, evolving along the way.

Isabel, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Of course! My name is Isabel Ramirez, and I’m the founder of Salsa Digital, a social media agency dedicated to helping businesses and influencers build strong, authentic, and engaging online presences. My journey into this industry was fueled by a deep passion for photography, storytelling, branding, and the power of digital platforms to create real connections.

I started working in social media back in 2016, and in 2019, I decided to take the leap and launch my own agency. My first client was Sofía, a Mexican influencer with a sustainable boutique, and that experience taught me so much about managing brands remotely, adapting to different industries, and creating strategies tailored to each client’s unique vision. Thanks to friends and family who referred other businesses to me, Salsa Digital started growing into a go-to agency for businesses looking to enhance their online presence with impactful and strategic social media management.

What We Do & The Problems We Solve
At Salsa Digital, we offer a range of services, including:
✔ Social media management (Instagram, TikTok, Facebook, etc.)
✔ Content creation & strategy
✔ Photography, videography and graphic design.
✔ Influencer collaborations
✔ Branding & storytelling
✔ Community engagement & growth strategies

One of the biggest challenges for businesses and influencers today is standing out in an oversaturated digital world. Since 2019, social media platforms have evolved significantly, introducing new trends, algorithms, and tools that constantly reshape the digital landscape. To stay ahead, I’ve had to continuously adapt and learn, ensuring that we leverage the latest features and strategies to help our clients succeed. Many struggle with maintaining a consistent presence, creating content that resonates, and translating their brand values into an effective online strategy. That’s where we come in. We work hand in hand with our clients to build a stronger social media presence for their business.

What Sets Us Apart
What makes Salsa Digital unique is our personal and tailored approach. We don’t believe in one-size-fits-all strategies. Instead, we dive deep into our clients’ values, goals, and audiences to create content and strategies that truly represent them. We also prioritize authenticity, helping brands and influencers grow in a way that feels natural and aligned with their vision.

Another key differentiator is our ability to work remotely with clients worldwide. We’ve mastered the art of managing brands across different locations, time zones, and industries, ensuring that distance is never a barrier to success.

What I’m Most Proud Of
I’m incredibly proud of my team and the community we’ve built, both the clients we’ve helped and the impact we’ve made in the digital space. Seeing businesses thrive because of our work is the most rewarding part of what we do. I’m also proud of our long-term client relationships, It’s proof that when you put passion, strategy, and authenticity into what you do, great things happen.

What I Want Potential Clients & Followers to Know
Salsa Digital is more than just a social media agency — it’s a partner in your brand’s growth. Whether you’re an entrepreneur, influencer, or business looking to elevate your online presence, we’re here to help you craft a strategy that works. We believe in digital storytelling that feels real, resonates with audiences, and drives results. If you’re ready to take your brand to the next level, we’d love to be part of your journey and like we say, “ponerle Salsa a tus redes”.

Where do you think you get most of your clients from?

The best source of new clients for me has been referrals. Since the beginning, word-of-mouth has played a huge role in the growth of Salsa Digital. My friends and family started recommending my services to other businesses and influencers, which helped me establish a strong foundation. Over time, satisfied clients have continued to refer new clients, and that trust and organic growth have been invaluable. I believe that delivering great results and building genuine relationships naturally leads to more opportunities, and I’m incredibly grateful for the network of amazing people who have helped Salsa Digital grow.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn is the idea that there is a “set formula” for success in social media. When I first started, I believed that once I found a strategy that worked, I could rely on it long-term. However, I quickly realized that in the digital world, everything is constantly changing, especially social media. Platforms evolve, algorithms shift, and new content formats emerge all the time.

To stay relevant and effective, I’ve had to embrace adaptability, constantly learning, experimenting with new ways of sharing content, and challenging myself. Instead of sticking to what worked in the past, I now keep an open mind, test new strategies, and always look for fresh, creative approaches. This mindset has not only helped me grow Salsa Digital but also allowed me to guide my clients through the ever-changing digital landscape with confidence.

Along the way, I’ve also learned the value of my work. In this industry, it can be difficult when clients try to negotiate lower prices while still expecting top-tier results. Understanding my worth and setting fair pricing has been an important lesson, ensuring that the effort, strategy, and creativity my team and I put into each project are truly appreciated. Speaking of my team, they are my priority. Building a strong, talented, and motivated team has been essential to Salsa Digital’s success, and I am committed to fostering an environment where we all grow together.

Contact Info:

• Website: https://salsa-digital.com
• Instagram: https://www.instagram.com/salsa.digital/
• Facebook: https://www.facebook.com/salsadigitalagency
• Twitter: https://x.com/salsa_digital
• Other: TikTok:
  https://www.tiktok.com/@salsadigital

Image Credits

Salsa Digital