Alright – so today we’ve got the honor of introducing you to Isaac Brody. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Isaac, thanks for joining us today. Day to day the world can seem like a tough place, but there’s also so much kindness in the world and we think talking about that kindness helps spread it and make the world a nicer, kinder place. Can you share a story of a time when someone did something really kind for you?

It’s not necessarily the kindest thing anyone’s ever done for me, but it’s one of the best lessons I’ve learned.

My number one referral partner is another agency. Another marketing agency.

When I was just starting out, I tried to keep all the business for myself. I would say I could do SEO. I would say I could do websites. Not because I was great at them, but because I was nervous to lose any revenue.

What this other agency taught me was that it’s all good. We’re kind of all in it together. Yeah, we’re competing for sure, but we’re still in it together.

And it showed me the importance of staying in my lane. Knowing what I’m actually good at. And when you have the opportunity, hooking up another partner or another agency.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Ike Brody, founder of Socialike. At its core, Socialike is a social-first agency with a consulting mindset, built to help better-for-you CPG brands grow in a way that actually lasts.

I got into this industry a little over a decade ago, before “creator economy” or “community” were buzzwords. I didn’t come up through a traditional agency ladder. I learned by doing — launching brands, working directly with founders, testing ideas in real time, watching what worked and what absolutely didn’t. Early on, I tried to be everything to everyone. SEO, websites, ads, you name it. What I eventually learned — sometimes the hard way — is that the best work happens when you stay in your lane, get really good at it, and build strong partners around you instead of pretending you can do it all.

Today, Socialike works primarily with food, beverage, wellness, beauty, and supplement brands. We help them show up where modern consumers actually spend time — social platforms, creator feeds, retail ecosystems, and community spaces — and we help translate that attention into real business outcomes like retail velocity, ecommerce growth, and brand loyalty.

Our core services span organic social strategy and execution, community management, creator and influencer programs, TikTok Shop and affiliate marketing, retail-adjacent marketing, and performance-minded creative testing. But more than the deliverables, what we really provide is clarity. Brands come to us overwhelmed — too many platforms, too many ideas, too much noise. We help them focus on what matters now, build systems that compound over time, and avoid the trap of chasing every shiny new tactic without a foundation underneath it.

What sets us apart is how deeply we care about context. We don’t just ask, “What content should we post?” We ask, “Where is this brand sold? What does success actually look like? Is the goal awareness, trial, velocity, loyalty, or all of the above?” We think about social as part of a bigger ecosystem — retail shelves, Amazon listings, Instacart carts, email inboxes, creator relationships, and community conversations. Social isn’t just content to us. It’s infrastructure.

I’m especially proud of the relationships we’ve built — with our clients, with creators, and even with other agencies. Some of our best work comes from collaboration, not competition. I’m also proud that we’ve stayed true to who we are as we’ve grown. We’re scrappy, curious, and honest. We test before we scale. We listen more than we talk. And we treat comments, DMs, and community interactions as first-party data, not just “engagement.”

If there’s one thing I want potential clients or followers to know, it’s this: we’re not here to sell hype. We’re here to build momentum. We believe great brands are built through consistency, clear positioning, and real human connection — not overnight virality alone. Socialike exists to help brands earn attention, keep it, and turn it into something meaningful over time.

And personally, I care deeply about the long game — for brands, for teams, and for communities. That mindset shapes everything we do.

Can you share a story from your journey that illustrates your resilience?

Owning an agency is all about resilience. It’s a roller coaster. Even now, we’re still a small business, and when we lose a client, it hurts. There’s no sugarcoating that.

Early on, every loss felt personal. I’d replay conversations in my head, second-guess decisions, and wonder what I could have done differently. And the truth is, sometimes there was something to learn — but many times, the reason a client left had nothing to do with the work. Budgets changed. Leadership shifted. Priorities moved. Those moments can break you if you let them.

One thing that’s helped me a lot is a mindset I picked up from Gary Vee: don’t live in the past. Look back just long enough to learn, then move forward fast. I’ve lost more clients than I can count for reasons completely outside my control. Instead of getting stuck there, I force myself to extract the lesson quickly — Was there a communication gap? Did expectations need to be clearer? Was this even the right fit? — and then I move on.

Resilience, for me, isn’t about pretending it doesn’t hurt. It’s about not letting it stop you. You show up the next day. You take better care of your current clients. You pitch again. You refine your systems. Over time, that repetition builds confidence and perspective.

That cycle — learn fast, don’t look back, keep going — is what’s allowed me to stay in the game long enough to build something I’m genuinely proud of.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A lesson I’m still actively unlearning is how I manage my team.

Early on, I assumed everyone worked the way I do. Same pace, same urgency, same rhythms. If I thought a meeting at the end of the day was productive, I assumed everyone else did too. For me, it felt like momentum. For them, it often felt like friction — they just wanted space to wrap up their day and get organized for tomorrow.

That realization was a big one. Managing a team isn’t about cloning your own work style. It’s about understanding that different people do their best work in different ways, and respecting that instead of pushing nonstop.

I’m still a pusher by nature. That part hasn’t gone away. But what I’ve learned is that pushing all the time dulls the impact. You have to be strategic. When you do push, it needs to matter — so the team feels it and knows, okay, this is important, this is something we need to do now.

It’s really about picking your battles.

Managing people is easily one of the hardest parts of owning an agency. But it’s also one of the most rewarding. When you get it right — when the team feels supported, trusted, and aligned — everything works better, including the work itself.

Contact Info:

• Website: https://www.socialikeinc.com
• Instagram: @socialikeinc
• Linkedin: https://www.linkedin.com/in/socialike/
• Other: https://www.linkedin.com/groups/15673003/